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Lenovo, which "resolutely does not build cars, is more determined than Huawei" is going to join the ranks of car building. Lenovo posted a job message on its official account "Lenovo recruitment" on July 20. "can you build a car in Lenovo Research Institute?" Come on! After that, it aroused widespread concern in the automobile industry.

In this recruitment message, it is shown that the job location is the vehicle Computing Lab of Lenovo Research Institute in Shanghai, and the recruitment position is for intelligent car R & D. including autopilot engineering director, in-vehicle infotainment system director, senior hardware manager and software manager, senior mechanical manager, etc., covering many fields such as intelligent car hardware and software, the annual salary is even as high as one million yuan It far exceeds the average salary of R & D personnel of some new car-building forces in China. Lenovo said on the recruitment: "the development of smart cars and new energy vehicle technology coincides with Lenovo's new IT architecture, and Lenovo's intelligent transformation will also empower the automobile industry." The vehicle Computing Laboratory of Lenovo Research Institute is actively exploring the core technologies in the fields of intelligent cockpit, autopilot, central computing platform and so on. "

Lenovo recruitment

In addition, Lenovo also set up a new company. Auto Industry concern learned from App that Shenzhen Laidian Cool Technology Co., Ltd. was established on July 14, with a registered capital of 1 million yuan and legal representative Fan Ruijuan. The company is involved in areas such as auto parts retail and new car sales, and this company is 100% controlled by Beijing Lenovo Technology Co., Ltd.

Although Lenovo has not made it clear that it has joined the ranks of car building, Lenovo's intensive recruitment of automotive talent has also led to a widespread voice that "Lenovo is going to start building cars."

Yang Yuanqing, chairman and CEO of Lenovo Group, said in an interview with the media on May 27th last year: "Lenovo is determined not to build cars, which is more determined than Huawei." he pointed out: "We will not catch up with the hustle and bustle. Lenovo's track in areas such as PC is wide enough, its strategy is clear enough, our energy and resources are limited, and we should devote our limited resources and energy to the already clear track." At the Abuli Forum in the third quarter of the same year, Yang Yuanqing made it clear that "companies should have something to do and not to do, and will not open multiple battlefields at the same time." Otherwise, every area involved is in its infancy, which will lead to too much risk. Focus is still very important. Lenovo likes to do a thorough job in one industry, rather than laying out many industries at the same time. " However, in less than a year, Lenovo appeared the sound of "building a car".

According to public data, Lenovo is one of the large technology giants in China. It is a technology-based enterprise headquartered in Beijing and operates in 180 markets around the world. Although a technology company, Lenovo has long had dealings with the auto industry, including self-driving and car networking. As early as 2005, Lenovo was involved in the restructuring of Jinan Auto parts Plant and established a new Jinan Ward Auto parts Company, and then cooperated with Haima Automobile, Cheetah Automobile, Changjiang Automobile, Aichi Automobile and other auto companies. In May 2021, Lenovo also announced the patent license for "self-driving protection methods and self-driving vehicles". At present, the layout of Lenovo Group in the field of smart cars includes networking and chips. In April this year, Yang Yuanqing said at the teacher's meeting that it would be led by Lenovo Research Institute to "continue to explore in-vehicle computing scenarios" around the new IT technology architecture of "end-side-cloud-network-intelligence". Of course, if we take a closer look, there is a big gap between Lenovo's experience and the real car building, but it is undeniable that these accumulation may become a stepping stone for Lenovo in the field of "car building".

In fact, the industry will guess that it is not surprising for Lenovo to build cars. After all, giants such as Baidu and Xiaomi, which are also tech giants, have previously set foot in the field of smart cars. Since the birth of new forces such as Ulai, Xiaopeng and ideal in 2015, a large number of new players have poured into the auto industry since 2019, including well-known Internet companies, including Baidu, Ali, Xiaomi, 360,360,oppo, Apple and Sony, although most of these brands have no experience in the automotive industry. But joining the car-building program has also caused a lot of shock in the industry. For example, when Xiaomi joined the car-building track, Xiaomi CEO Lei Jun even shouted: "I decided to lead the team myself. this will be the last major entrepreneurial project in my life. I am willing to bet all the achievements I have accumulated in my life and all my reputation to fight for Xiaomi cars!" Sony, which has repeatedly denied building cars, officially confirmed to join the ranks in January; in addition, Apple cars are also under way after it was reported that Apple cars are targeting the high-end market of more than $100000. Its first electric car will be released by the end of 2024 at the earliest.

In recent years, cross-border entry into the automobile industry has become a trend in the automobile industry. "Automobile Industry concern" believes that the scramble of enterprises including Apple, Baidu and Ali to build cars is also the trend of market changes. Car production is becoming more and more electric and intelligent, with the passage of time, electrification and intelligence will also be the general trend of automobile development. It is also expected that more and more non-traditional automobile enterprises, such as science and technology enterprises, have entered the automobile field. It should be noted that as far as the new forces of car building are concerned, new brands such as Ulai, Xiaopeng, ideal, Nezha and other new brands have a stronger and stronger sense of existence in the market. As technology enterprises and other non-traditional automobile enterprises enter the automobile industry, the original automobile division of labor system and industrial pattern will be affected. The competition in the automobile market will be more and more fierce.

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