AutoBeta(AutoBeta.net)08/10 Report--

On August 10, the new explorer officially opened the pre-sale, the new car launched a total of models, the pre-price range is-10,000 yuan. As a medium-term revamped model, the new car is mainly aimed at upgrading the exterior interior, and the large-size forward air grille becomes square, with a 27-inch central control screen.

As one of the blockbuster models to be launched by Changan Ford this year, the appearance of the new explorer made a brief appearance at the launch of Ford's new spring line. According to the show car, the new explorer's intake grille will become more square, with a strip above the grille connected to headlights and a "EXPLORER" logo on the engine cover. At the same time, ST-Line models are blackened. The through-type light belt is connected to the left and right headlamp group, which further improves the vehicle recognition. In terms of the rear, the new explorer's rear window modeling elements are ushered in adjustment, its taillight group from the vertical layout of the current model to the horizontal development, although the non-penetrating design, but also presents a penetrating visual effect under the chrome decoration, similar to the new Mondeo and EVOS. In addition, the exhaust layout of the new car continues to be bilateral, but the exhaust shape of the tail section is adjusted from circular to quadrilateral design. In terms of size, the length, width and height of the new explorers are 5063/2004/1778mm, wheelbase 3025mm, positioning medium and large SUV.

In terms of interior decoration, the interior of the new explorer ushered in a big adjustment, and the center console added an atmosphere light running through the center console, which cancelled the vertical large screen design of the cash model and replaced it with a 27-inch horizontal screen, plus a 12.3-inch dashboard and head-up display, forming the entire car system of the center console. At the same time, the position of the air conditioning outlet of the new car is lower, the air conditioning control area is adjusted to touch operation, and the shift mechanism continues to be designed as a knob.

In terms of power, the new car is still equipped with a 2.3T turbocharged four-cylinder engine with a maximum power of 276hp, a maximum torque of 425Nm, a 10-speed manual transmission and a 0-100km/h acceleration time of 7.6s. In addition, the new car will also have rear-drive and four-wheel drive system options, its four-wheel drive system with front and rear axle power intelligent distribution system of intelligent four-wheel drive technology-TMS terrain management system.

Ford Explorer (Explorer) is also one of the American models with a long history, which has developed to the sixth generation. In the Chinese market, it was first introduced into the Chinese market by import in March 2013 and officially listed domestically on June 17, 2020. it is equipped with a power system composed of 2.3T engine and 10-speed automatic transmission, with a price range of 30.98-399800 yuan. Competitors include SAIC-Volkswagen Tuang / range, Buick Anke and other models.

Data show that Changan Ford sold 304682 vehicles in 2021, up 20.29 percent from 253293 in the same period in 2020. This is the second consecutive year of sales growth of Changan Ford. Under the influence of the epidemic, its sales in 2020 still increased by 37.7% to 253293 vehicles compared with the same period last year. Changan Ford still achieved growth under the influence of the epidemic and spare parts supply, and Changan Ford's performance is commendable. However, the current performance of Changan Ford is not good. From January to July of 2022, Changan Ford sold a total of 136246 vehicles, down 7.34% from the same period last year. According to retail figures released by the Federation, Mondeo is 24794, Forrest 16350, Ruiji 14503, Ruijie 12315, explorers 9361 and Fox 9286.

Changan Ford will launch a number of new models this year, of which the new Mondeo officially launched on April 13, the medium-term modified focus officially launched on June 25, and the new explorer plans to launch on August 24. The new generation of Ruijie will be officially launched in the fourth quarter of this year. At present, Changan Ford needs to launch more competitive models to cope with the increasingly competitive market.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat