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Today, according to media reports, the first mobile phone of Xilai Automobile will be positioned as a high-end flagship and will carry Qualcomm's second-generation Snapdragon 8 mobile platform. According to revelations, the phone will use a 4500-4800mAh battery in other configurations, supporting a fast charge of more than 100W, with a starting price of more than 5000 yuan and a maximum configuration of 7000 yuan. Responding to this message, Li Bin, CEO of Xilai Automobile, said: "this should be the definition imagined by others." At present, in the mobile phone business, we still have to do a good job, and there is nothing more to disclose. "

It is worth noting that last month, a netizen posted on Weibo that Li Bin, chairman of Lulai, mentioned the mobile phone when communicating with users. Li Bin said, "Xilai mobile phones are advancing, and we can certainly not compete with the companies that now sell 100 million mobile phones. It is not difficult to build mobile phones now, but it is still a challenge to make good mobile phones." In addition, Li Bin also pointed out, "what NIO needs to do is to build an easy-to-use mobile phone for its users and develop one mobile phone every year, just like Apple."

Li Bin has revealed that mobile phones are the most important device for connecting vehicles to NIO. In recent years, 50 per cent of users using iPhone,40% are using Huawei, and now the proportion of users using iPhone has further increased after Huawei was suppressed by the US. As Apple is now very closed to the automotive industry, such as the standard UWB for the future second-generation platform, Apple does not open the interface, which makes it very passive. In addition, it also said that the development of mobile phones is based on the interests and experience of users, a good study of mobile phones and car-centric smart terminals. " Give users a car-to-machine interconnection experience of the best mobile phone.

"the starting point for us to consider making a mobile phone is very simple," Li Bin said in an interview earlier. "We want to give car owners the best mobile phone interconnection experience, rather than thinking from the perspective of commercial success." NIO looks at the car from the perspective of the car, not from the perspective of the phone. "

From the information disclosed by Li Bin, it is not difficult to see that it is an ongoing plan to enter the mobile phone market. At present, NIO has also posted a large number of positions strongly related to the mobile phone business on various recruitment websites, which are speeding up the building of teams. On August 4, NIO Mobile Technology Co., Ltd. was established with Qin Lihong as its legal representative with a registered capital of US $100 million. Its business scope includes information system integration services, mechanical equipment research and development, mobile terminal equipment sales, artificial intelligence application software development, communication equipment sales, wearable smart devices sales, smart vehicle equipment sales, and so on. Shareholder information shows that the company is wholly owned by NIO NEXTEV LIMITED.

In addition, there are media reports that Yi Wei, former senior vice president of Meitu Mobile, has joined the Lulai mobile team as head of the software department. At the same time, a person familiar with the matter said: "the mobile phone team of Xilai has more than 300 people, including OPPO, Meitu and Huawei." In response to the news, Li Bin, CEO of NIO, also responded: we still have to do a good job now, and I will tell you when the phone is made.

Under the trend of the rapid development of the Internet, it is nothing new for car companies to build mobile phones across borders. Car companies entering the mobile phone market can cooperate with interconnected cars and help cars to play a better intelligent function. It can also prevent the data of the car from flowing into the external mobile phone and better realize the data protection. However, for NIO to build mobile phones, some professionals pointed out that NIO is likely to lose money on mobile phones. After all, the interconnection between mobile phones and smart electric vehicles is only one of the unnecessary features. What can really attract users to buy is to do a good comprehensive experience like traditional mobile phone manufacturers.

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