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On the evening of August 10, Great Wall Harvard's brand-new model Haverkogou was officially launched, with a total of four models in the price range of 12.38-149800 yuan. For comparison, the Haver Dog sells for 11.99-167900 yuan. According to previous reports from Automotive Industry concern, the new car is based on the Harvard X DOG concept car, which was first unveiled at the Shanghai Auto Show in April 2021, followed by a nomination campaign in January 2022, which was finally named "KuGou".

As a lemon platform to create the model, the appearance of the new car uses a retro and very hard styling, the whole is very personalized. The new car highly restores the design concept of Harvard X DOG's "daring Power Aesthetics". Specifically, the front face is similar to the Harvard Dog, but the new car is more aggressive and daring. The new car uses a rough and blackened large grille, with circular headlights on both sides, and cross-shaped daily lights embedded in the interior of the circular headlamps. The grille between the headlights uses a row of teeth-like design, which is highly recognizable.

On the side of the body, the new car uses a tough SUV shape, the outline is very square, the roof shows a suspended visual effect, the C-column and D-column are blackened and hidden, and the window in the C-column gradually narrows back to form a more fashionable feeling. The four wheels are designed with five-frame wheels, and the shape is equally fashionable. In terms of size, the length, width and height of the new car are 4520/1875/1745mm, wheelbase 2710mm, positioning compact SUV. As a comparison, the length, width and height of the Haver Dog are 4620/1890/1780mm, and the wheelbase is 2738mm. By comparison, the overall size of the new car is slightly smaller than that of the Haver Dog. In terms of body color, in addition to wild green, the new car provides starry night black, shadow gray, polar white, dome blue and other colors.

The rear part of the car is the highlight of the new car, which uses a convex back-up door, similar to the "knapsack" design of the hardline off-road SUV, and this design also further improves the identification of the whole vehicle, while the taillights on both sides adopt the design method of adding "double cross" shape internally, echoing with the headlight group.

In the interior part, the overall shape of the new car is relatively simple, with black as the main color and supplemented by bright colors for decoration. In terms of configuration, the steering wheel of the new car adopts a concave LCD instrument, the central control screen adopts a suspended design, and the retaining rod has a shape similar to that of the tank 300, which has a strong sense of force. In addition, the new car audio is also one of the bright spots, the new car is equipped with 18 three-dimensional surround sound speakers, with an independent digital function of 920W.

In terms of power, the new car is equipped with a 1.5T engine, which is divided into two versions: the cool version and the tone version are equipped with low power engine, the maximum power is 110kW and the maximum torque is 218N ·m; the tide version and tide version are equipped with high power engine, the maximum power is 135kW and the maximum torque is 275N ·m. In terms of transmission, the whole system is equipped with a 7-block double-clutch gearbox, the Chaoye version is also equipped with a timely four-wheel drive system, and the other three models are two-wheel drive.

The Harvard Cool Dog is the second model of the Harvard Dog series. In September 2020, the Harvard Dog, the first model, was officially launched. The car is located as a cross-country SUV and is currently priced at 11.99-167900 yuan. Combined with the price and positioning of Haverku, in terms of market competition, the pricing of Haverku overlaps with that of Haverdahl, so the two cars will also become competitors. As a reference, the data show that in the first half of this year, the cumulative sales of Harvard dogs was 42470, second only to the Harvard H6. Harvard Cool Dog can be another popular model of the Great Wall Haver, waiting for the market to give the answer.

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