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On August 12, Infiniti confirmed to foreign media "CAR AND DRIVER" that its sedan model Infiniti Q60 will officially stop production by the end of 2022. Hot sales of SUV and cross-border models and that Infiniti will enter the electrification era with Nissan are the main reasons for its suspension. Infiniti will pay more attention to the development of SUV and cross-border models in the follow-up. At that time, only Q50 models in Infiniti's product line will be non-SUV or crossover products.

The Infiniti Q60 was formerly known as the Infiniti G-Series Coupe and the G-Series Convertible, both of which are derived from the Infiniti G-Series midsize car, the predecessor of the Q50. After the replacement, Infiniti renamed the G-Series hatchback to Q50, while the G-Series two-door Coupe and convertible versions were not replaced and renamed Q60, which is similar to BMW, such as the relationship between the 3-Series and 4-Series.

The Infiniti Q60 is positioned as a two-door Coupe, mainly against the Mercedes-Benz C-Class coupe and the Lexus RC, all of which are niche models, but the Q60 is more eye-catching and looks very handsome at first glance, while the Mercedes-Benz C-Class coupe and Lexus RC are slightly old-fashioned.

As the successor to the Infiniti G37 Coupe, the new Q60 made its debut at the 2016 North American Auto Show and made its domestic debut at the 2016 Guangzhou Auto Show. Infiniti's new Q60 was officially launched on April 7, 2017, with a total of two models with a price range of 43.68 yuan and 456800 yuan. All the new cars are equipped with 2.0T turbocharged engines, while the 3.0T V6 version, which symbolizes performance, has not been introduced. Many fans are disappointed.

The new Q60 has really left a deep impression on Chinese people and is regarded as the most beautiful Infiniti model. Although it is based on the same platform of Q50, its appearance surpasses that of Q50 in an all-round way. In terms of appearance, the front face of the Q60 uses an Infiniti family-style forward air grille with a black grid inside and a chrome-plated grid frame that looks very moving. From the side, the car is designed for a two-door Coupe body, with a side waistline connected to the headlights protruding from the body and creating a certain sense of muscle. In the rear part, the shape of the fog lamp is also redesigned, and the headlamp is equipped with a LED light source.

In terms of interior decoration, the interior design of the new Q60 is the same as the Q50 after the overseas modification, the application of the touch screen reduces a lot of physical buttons, the double screen control area has a strong sense of science and technology, and the display effect of the screen is also excellent. In addition, the application of the three-spoke multi-function steering wheel, red seat and door panel creates a strong sports atmosphere for the car.

In terms of power, the new Q60 offers 2.0T and 3.0T power options, of which 2.0T maximum power is 211 horsepower, 3.0T maximum power is 304 horsepower and 406 horsepower respectively. However, it is a pity that the new Q60 imported and sold in China are equipped with 2.0T engine, maximum power of 211 horsepower, peak torque of 350N ·m, and the transmission system matches the seven-speed manual integrated gearbox. In addition, the sale of the Q60 has also been suspended in China.

In fact, as early as August 2021, there were foreign media reports that Infiniti Q60 Coupe would stop production in 2023, but Infiniti did not comment on the report at that time, and now it has been confirmed that Infiniti Q60 Coupe will be put on death row.

As a luxury brand born in the United States, Infiniti's performance in the American market began to be in crisis. In the 1980s, Honda, Toyota and Nissan launched their luxury brands for the US market, namely Acura, Lexus and Infiniti. Acura was founded in 1986, while Infiniti and Lexus were founded in 1989. Therefore, although Acura, Lexus and Infiniti are all Japanese luxury brands, they were all born in the United States. According to the data, Lexus sold 304475 vehicles in the United States in 2021, while Acura and Infiniti sold 157408 and 58553, respectively. It is not difficult to see from the data that Infiniti is the worst of the three Japanese luxury brands.

In addition to the US market, China, once regarded by Infiniti as the world's second-largest market, is also worrying about its development. Data show that Dongfeng Infiniti sales fell 26.66% to 25695 vehicles in 2020, 66.15% to 8697 in 2021, and 28.28% to 2962 in the first half of 2022. Infiniti, a luxury brand, has hovered in the marginal market. Slow product iteration, frequent gearbox problems and declining marketing volume may be the reasons why the brand is losing ground in China.

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