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Ten thousand vehicles plummeted to two, and the "unsalable" Festa declaration map was exposed.

2024-11-21 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)08/14 Report--

On August 11, the official website of the Ministry of Industry and Information Technology announced the latest new car application information, and the declaration map of Beijing Hyundai's new Festa model also appeared in the declaration catalogue. According to the declaration chart, as a modified model, the appearance and power of the new car have been greatly improved.

In terms of appearance, the new car adopts the latest design style of the family. The front face is a borderless large-size air intake grille, the headlights on both sides are connected with the forward air grille to form an integrated shape, and the interior of the grille adopts a new shape with raised texture gridding. The bottom of the front bumper also adopts a more athletic design style, which extends horizontally from the black decorative strip to two vertical tusks on both sides of the front bumper. At the same time, it also further deepens the visual movement characteristics of the whole vehicle.

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On the side of the body, the new car continues to maintain the sedan car shape of the old model, and the lines move towards a sense of motion, continuing the consistent sports temperament. The rear fender incorporates a slightly raised waistline design, with petal-shaped wheels underneath and updated with red brake calipers. In the rear part, the new car is designed with blackened through taillights, surrounded by the updated bottom, and equipped with two-sided rectangular exhaust layout, which makes the visual effect of the whole car more moving.

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In terms of body size, the length, width and height of the new car are 4690/1790/1425mm and the wheelbase is 2700mm. In addition, from the declaration chart, there are two options for the new car appearance kit, of which the N-Line version has a large T-shaped tail wing and exaggerated shape. In configuration, the new car offers a variety of rims, skylights and driving assistance system options.

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In the interior part, judging from the exposed pictures, the new car is expected to be equipped with the popular double-screen style and four new steering wheels. In terms of power, the change of the new car is particularly obvious. Instead of a 1.6T engine, the new car uses a 1.5T engine with a maximum power of 147kW and a peak torque of 253Nm, and the transmission system may continue to match the seven-speed double-clutch transmission.

According to the query of "Automotive Industry concern", LAFESTA is a special model for the Chinese market of Beijing Hyundai, positioning compact models. In 2018, Beijing Hyundai unveiled its new sedan LAFESTA at the Shanghai Pudong Motor Show for the first time, and identified it as "Festa" in Chinese. Then Festa officially launched five models with 1.4T and 1.6T high and low power engines, which sold for 11.98-154800 yuan at that time. The car soon locked its competitor into the Honda Civic. According to the query data of "Automotive Industry concern", from 2018 to 2020, the wholesale sales of Festa were 23971 and 99404 respectively, reflecting the good sales performance of new cars in the domestic market, but there is still a big gap compared with its competitors. for comparison, Honda Civic wholesale sales are 218132 and 243966 respectively.

In mid-August 2019, Baoyan C-IASI released the results of the crash evaluation of the model, in which Festa had a serious nose collapse, a firewall invaded the cab, the A-column bent 90 °, and the side beam between AB columns also bent. In the end, Festa's occupant safety index can only get an M rating. Perhaps affected by the incident, Festa's annual wholesale sales of only 34207 vehicles in 2020, a sharp decline compared with the same period last year.

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In December 2020, Festa ushered in the medium-term revamping, the price of the new car is 13.38-154800 yuan. Compared with the previous generation model, the biggest change of the new car is the elimination of the low-equipped 1.4T model in power, and the medium-term modified model is equipped with 1.6T engine. The maximum power is 190hp and 204hp respectively, and the peak torque is 265Nm. In terms of transmission, it matches a seven-speed double-clutch gearbox, so the price of the entry-level model is raised to 133800 yuan. Data show that Festa's annual wholesale sales of 8249 vehicles in 2021 fell again from a year earlier.

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Festa's sales this year are even more surprising. Festa's retail sales show that the cumulative sales of Festa from January to July this year are 371, of which only 2 are retail sales in July. But even so! Beijing Hyundai has no plans to give up on Festa. Generally speaking, the main purpose of the modified model is to add more freshness to the vehicle and make it more in line with the needs of market users. from the new car declaration chart, compared with the current model, it can be said that the new car has changed greatly both inside and outside. As for whether Festa, which has more "freshness", can reverse the current downturn, it is still a question mark.

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