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According to the latest product declaration information of the Ministry of Industry and Information Technology, the new generation of Kia SPORTAGE Lion Platinum Boundary Declaration Map has appeared in the declaration catalogue. The official picture of the new car has been officially released and the Chinese name of the new car is "Lion Platinum extension". The new car is positioned as a compact SUV and is expected to be unveiled and pre-sold at the Chengdu auto show. As a reference, the starting price of Lion Platinum in the United States is 175000 yuan.

Combined with the previous official map and the latest declaration map, the appearance of the new car adopts a brand-new design style. the front face black forward gas grille seamlessly connects with the headlight group, and the brand's iconic middle net outline is designed in the upper part. The lower middle net uses irregular polygons and blackened design, daytime traffic lights use "return mark" style, headlights and turn lights form a diamond shape, the overall recognition is extremely high.

Top: declaration map; bottom: official map

On the side of the body, the lines of the new car are smooth, and the declaration information shows that the new car can be equipped with different types of rims, panoramic skylights and shark fin antennas, in which the rims and windows are blackened, and the windows are gradually narrowed backward. In terms of body size, the length, width and height of the new car is 4670/1865/1678mm, the wheelbase is 2755mm, and the positioning compact SUV.

In the rear part of the car, the new car is designed with irregular taillights, and the LED luminous structure in the lamp cavity is anti-C-shaped, which is connected by a narrow trim board. The bilateral design of the rear bumper is coupled with a silver rear guard plate, and the tail mark is marked with the latest Kia LOGO logo to further improve the recognition of the whole vehicle.

Top: declaration map; bottom: official map

In the interior part, according to the previous official picture, the new car adopts the popular dual-screen layout, which is designed by connecting the full LCD dashboard with the central control multimedia display screen. The whole screen adopts curved design, and the dashboard and central control screen UI design is relatively simple. Functions are displayed with icons, including navigation, mobile phone interconnection, smart home and other functions. In addition, the new car interior also uses a family shift knob, and the cup holder position is changed from the right side of the shift knob to the front of the central handrail.

In terms of power, according to the declaration information, the new car offers fuel version and hybrid version, of which the fuel version is equipped with 2.0T turbocharged engine with a maximum power of 173.6 kilowatts and a top speed of 210km / h, while the hybrid version uses 2.0L hybrid power, with a maximum power of 110.5 kilowatts and a maximum speed of 160km/h. In terms of market competition, the new car will compete with Toyota Rongfang, Honda CR-V, Nissan Qijun and other models.

According to the concern of the automobile industry, Kia SPORTAGE was first launched in 1993 and has gone through four generations of model iterations. Domestic development began in 2004, when the second generation of Kia Sportage was released. Dongfeng Yueda Kia introduced domestic sales by import, with a vehicle price of more than 200000 yuan. In 2007, Dongfeng Yueda Kia officially introduced the second generation Sportage into China, becoming its first SUV model, and named "Lion run", with a price of 15.98-238800 yuan. In October 2010, Dongfeng Yueda Kia introduced the third-generation Sportage and named it Zhirun in Chinese. Zhirun was sold in the same room with Lion after listing, with a price range of 16.48-249800 yuan. In April 2018, the new generation of Zhirun went public with a price range of 11.99-139900 yuan. In July 2021, the mid-term modified model Zhirun Ace was officially put on the market, with a price range of 13.98-157800 yuan. In February 2016, Dongfeng Yueda Kia introduced the fourth generation Sportage to China and named it "KX5". The price range is 15.68-231800 yuan, with 1.6T and 2.0L engines. This generation is sold in the same room as Zhirun.

On March 22nd this year, Dongfeng Yueda Kia Automobile Co., Ltd. (hereinafter referred to as "DYK") officially changed its name to "Kia Automobile Co., Ltd.". On June 24th, the Ministry of Industry and Information Technology reported that Dongfeng Yueda Kia marked the end of the updated model as "Yueda Kia". So far, domestic Kia's models on sale include KX5, Zhirun, K3, K5, Huanchi, Jiahua and other full-product passenger cars covering sedans, SUV and MPV. Data show that from January to July this year, Freddy sold 18149 vehicles; Lion ran 7140 vehicles; and Kia KX5 sold 1517 vehicles. According to the plan, the total production and sales target of Kia in China will exceed 4 million in the next decade, and six new electric vehicles will be launched in China in 2027. Among them, this year is the first year for Kia to start electrification. EV6, the first model of the Kia EV electric vehicle series, has been unveiled many times in China and is expected to be introduced to the domestic market soon.

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