AutoBeta(AutoBeta.net)08/15 Report--

August 15, "Automotive Industry concern" statistics of luxury brands in July 2022 insurance sales list. The list shows that Mercedes-Benz, BMW and Audi are still in the dominant position, occupying the top three in luxury brands. Among them, Mercedes-Benz sold 74422 vehicles in July, followed by BMW with 66572, and Audi still ranked third with 61378.

Among them, Mercedes-Benz performed well, ranking first in the luxury market with 74422 new cars, up 27.1 per cent from the same period last year and 3.6 per cent month-on-month. However, according to the retail sales list released by the comprehensive passenger association, the three models of Mercedes-Benz C-Class, Mercedes-Benz GLC and Mercedes-Benz E-Class are all over 10,000, with sales of 15308, 13590 and 11373 respectively.

BMW underperformed Mercedes-Benz slightly in July, down 1.3 per cent from a year earlier to 66572 vehicles. Among BMW's product lines, the BMW 3-Series, BMW 5-Series and BMW X3 are still the main products, with sales of 14764, 13582 and 8176 respectively in July. It is worth mentioning that the newly launched BMW X5 sold 5031 vehicles in July. It is understood that the BMW X5 is a medium-and large-scale SUV under BMW, the import price is 69.99-863900 yuan, while the domestic price is 60.5-775000 yuan. It is the only domestic medium-and large-scale SUV among the first-tier luxury brands. On August 8, BMW China officially released the official map of the new BMW 3-Series model, which has already appeared in the declaration list of the Ministry of Industry and Information Technology, and is expected to go on sale at the 2022 Chengdu Auto Show on August 26. As a reference, the price of the current model is 29.39-409900 yuan.

As for Audi, although it grew 4.3% from a year earlier, the market performance of 61378 vehicles still lags behind that of BMW and Mercedes-Benz. In terms of specific models, Audi A4L retailed 13717 vehicles in July, Audi Q5L 12517 and Audi A6L 12337. On August 6th, FAW-Volkswagen Audi medium-term revamped A6L officially launched, the new car continues to carry 2.0TFSI low-power, 2.0TFSI high-power and 3.0TFSI three kinds of power, the price range is 42.79-656800 yuan. For comparison, the price range of the cash Audi A6L is 41.98-656000 yuan. Overall, the starting price is 8100 yuan higher than that of the old models, with a maximum price increase of 11900 yuan.

Let's take a look at second-tier luxury brands, such as Cadillac and Volvo, which all grew year-on-year, while Lexus, an imported brand, fell 20.6% year-on-year, making it the biggest drop on the list.

Lexus, a luxury brand owned by Toyota, is the best performing luxury brand in China, but Lexus did not have a comfortable time in the Chinese market in the first half of the year. According to imported passenger car sales data released by the China Automobile Circulation Association, Lexus imported 86477 vehicles in the first half of the year, down 29.68 per cent from a year earlier. As for the reasons for the decline in sales, on the one hand, limited by insufficient production capacity and the impact of the epidemic, there are production obstacles and freight delays, on the other hand, imported cars are also affected by the overall decline of traditional fuel vehicles, facing certain growth pressure. Data show that in the first half of the year, sales of imported cars fell 25.6 per cent year-on-year to 368000 vehicles, of which luxury brand sales fell 25.2 per cent year-on-year to 32000 vehicles, with Lexus significantly underperforming the market.

In the second echelon of the luxury market, the independent brand Red Flag continued its previous hot market performance, ranking fourth with 21221 vehicles, but the volume of insurance was still down 9.8 per cent compared with the same period last year. Recently, the new car action of Red Flag is also very frequent. On August 10, Red Flag LS7 officially launched, the new car positioning large SUV, a total of elegance flagship and Zun Jue flagship models, priced at 1.3658 million yuan and 1.4658 million yuan respectively. In terms of power, the new car is equipped with a 4.0T V8 turbocharged engine, the maximum power is 265kw, the maximum torque is 500N ·m, and the transmission system matches the eight-speed manual self-integrated transmission. In addition, Red Flag HQ9 officially unveiled and opened its pre-sale on August 12, with an advance price of 400000 yuan, which is expected to be officially listed in September.

In other brands, Lincoln's performance was relatively stable, with 7659 vehicles insured in July, mainly from adventurers. As for Jaguar and Land Rover, the two brands showed opposite market performance trends, with Land Rover insured 6464 vehicles in July, down 5.1 per cent from a year earlier, while Jaguar insured only 1964 vehicles, up 11.4 per cent from a year earlier.

In addition, more and more brands begin to position high-end, such as NIO, Lantu, Jihu, Cyrus and so on. According to the data, 10288 cars were insured in July, an increase of 28 per cent over the same period last year, while those of the relatively unpopular extreme Fox and Lantu were 1512 and 1237 respectively, up 133.1 per cent and 80.4 per cent respectively. It is worth noting that Tesla insured only 8933 vehicles in July as a result of capacity upgrades, down 1 per cent from a year earlier.

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