AutoBeta(AutoBeta.net)08/16 Report--

Following the "ideal L9 is not afraid of Curinan", ideal car CEO Li wants to reveal that another brand new model will surpass Curinan. On the evening of August 15, Li wanted to reveal some information about the two new cars, the ideal L8 and the ideal X03, when he was interacting with netizens on Weibo. Some netizens left a message: "I have been waiting for 8". Li wanted to reply below: "Don't buy ONE at this stage of L8," and said that the delivery and climbing of the ideal L9 had been completed, and that it was too difficult for two brand-new models that could deliver more than 10,000 in the first complete month to climb production at the same time. Judging from Li Xiang's response, it may mean that the ideal L8 is in a state of readiness and only chose not to release it because of capacity problems. Under the same message area, Li Xiang also revealed the information of another new car, the ideal X03. Li would like to point out: "the ideal X03 is much bigger than the Audi Q7, and you can refer to the back space of the latest Tianyue L five-seat version." he added: "it is no problem for the X03 to surpass Curinan and the back row space and comfort, although this sentence looks very uncomfortable."

In this regard, netizens have left comments: "X03 hang less than 10 million" and "the most comfortable suv bar within 10 million".

It is understood that the earlier code name of the ideal L9 model is X01, while the previously exposed suspected ideal ONE replacement product is code-named X02, or the ideal L8 ONE seems to be consistent with the ideal ONE, which is a new six-seat SUV, while the ideal X03 is a new five-seat SUV. In the conference call just held in the second quarter, ideal car stressed that the details of the ideal L8 could not be disclosed too much at this time. According to Li, the next release model of the ideal car is the ideal L8, and the L8 will be released at a faster pace than the L9. Li Xiang believes that Zengji is the best power form choice for SUV models within five years, and the ideal is to continuously improve the efficiency of extended range.

In fact, long before this, Li Xiang explained to the outside world the future development strategy of the ideal car. In a conference call after the release of the first-quarter results, Li Xiang said that every 100000 price range will launch a popular product, including add programs and pure electric, the product plan is very similar to Apple's iPhone, different products at different prices, accurately meet different consumer needs. Li would like to disclose, "our starting point is relatively good, the ideal ONE is in the range of 30 to 400000 yuan." We can either hit the range of 40 to 500000 yuan in the previous step or explore the price range of 20 to 300000 yuan in the next step. Next year, ideal will launch three products, including a new generation of extended range flagship products, new BEV high-pressure platform products, as well as next year's first 20 to 300000 medium-sized cars. "

Up to now, ideal Motor has only the ideal ONE model on sale, with a price of 349800 yuan, while the second production model, the ideal L9, will be delivered on August 18, and the new car has been officially launched on June 21 at a price of 459800 yuan. In terms of price, the ideal L9 is 110000 yuan more expensive than the ideal ONE, but the popularity of the ideal L9 is not affected by the price. on the night of the launch of the new car, the server crashed due to hot booking. Mini Program showed a "service trigger circuit breaker mechanism", while the official website showed an unknown error and could not complete the order. At 21:14 that night, the ideal car official responded that "due to the hot booking of the ideal L9, the server is currently under emergency repair." At 21:55, the ideal car once again issued the message "the server has been restored, you can book the ideal L9 normally." In addition, before the launch of the new car, ideal car founder Li Xiang campaigned for the new car ideal L9, claiming it to be "the best household flagship SUV within 5 million." at the launch of the ideal L9 on June 21, Li wanted to say bluntly: "the suspension of the ideal L9 uses a front double-arm and rear five-link structure, providing flagship driving performance and ride comfort, together with millisecond response CDC damping system." Even compared with Curinan, we are not afraid at all. For the sales performance after the ideal L9, Li even said in a high profile: "the sales of the ideal L9 will certainly steadily exceed the ideal ONE."

Data show that from January to July this year, ideal ONE delivered a total of 70825 vehicles, an increase of 82.81% over the same period last year, lagging behind Xiaopeng's 80807, but ahead of Lulai's 60879. Like several other domestic companies that have created new forces, the ideal car has seen a substantial increase in sales while losing money in revenue. According to China Business Daily, the ideal car lost nearly 1.4 billion in the first half of the year, and the more it sold, the more it lost, equivalent to a loss of 23000 yuan for every car sold.

On Aug. 15, ideal Motor released its results for the second quarter ended June 30, 2022, which showed that its revenue in the second quarter of 2022 was 8.73 billion yuan, an increase of 73.3% compared with the same period last year, but 8.7% lower than the first quarter. In terms of delivery volume, ideal car delivered a total of 28700 ideal ONE in the second quarter, an increase of 63.2% over the same period last year, while it was down from 31700 in the first quarter.

For this third-quarter delivery volume, ideal car is expected to deliver 27000-29000 vehicles, an increase of 7.5% to 15.5% over the same period last year; total revenue is 8.96 billion-9.56 billion yuan, an increase of 15.3% to 22.9% over the same period last year, while the market estimates 13.98 billion yuan. Shen Yanan, co-founder and president of ideal Automobile, revealed that the third-quarter delivery guidelines include the consideration of the ideal L9, which will achieve more than 10,000 deliveries in September. "the ideal L9 would have a higher gross margin than the ideal ONE."

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat