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August 17, SAIC Mingjue brand brand-new pure black LOGO officially released, in addition, the first use of Mingjue black standard model MG7 also appeared together. For the release of the "black label" series, Sun Yijiong, deputy general manager of SAIC Passenger Car Company, said that MG leads Chinese automobile enterprises to compete in the global market and needs a more structured vision, a more responsible sense of mission and more powerful explosive products.

As the first black standard model, MG7 is positioned as a coupe. In terms of appearance, it adopts coupe design style. The front face is an integrated large-mouth air intake grille, and the slip-back shape is matched with smooth wheel eyebrow lines to enhance the sports visual sense of the vehicle. In terms of body color, the new car will offer interior styles in two colors, namely Red Xia Zhu (red) and Peacock Forest (green). In terms of size, the length/width/height of the new car is 4884/1889/1447mm respectively, and the wheelbase is 2778 mm.

The side of the car body adopts frameless door design, which integrates the door with the whole vehicle effect to improve the driving vision effect. In terms of tail, three-stage active electric tail wing is adopted, and the vehicle can be adjusted automatically according to the needs of different vehicle speeds to meet the driving requirements of multiple scenes. Matching strip EMP taillights traverse the entire tail to enhance vehicle identification.

Interior, according to official sources, with 33-inch integrated suspension touch screen, equipped with 14 speakers BOSE sound, integrated sports seats. The flat-bottomed steering wheel is wrapped in perforated leather, with start buttons, bucket seats and driving mode buttons. In terms of power, MG7 is equipped with SAIC brand-new generation power combination 2.0T+9AT. The maximum power of 2.0T engine is 192kW and the maximum torque is 405N·m. The gearbox is equipped with 9-speed manual self-contained gearbox, with the maximum torque of 405N·m. The official said that the acceleration time of the car from 0 to 100km/h is 6.5 seconds.

In terms of competitors, it mainly targets Chang 'an UNI-V, Geely Xingrui and other models. According to relevant data, Chang 'an UNI-V sold 15645 vehicles in July and Geely Xingrui sold 10629 vehicles in July. Judging from the size and power parameters of the MG7, the MG7 is positioned slightly higher than several other popular cars of its own brands. If the new car has an advantage in price, it may gain higher market favor.

Zhang Liang, deputy general manager of SAIC Group's data business department, said in an interview with the media that the appearance of MG black label and related products not only represents the hope of upward impact of Chinese automobile brands, but also challenges the current joint venture brand market. For the follow-up performance of brand power and product power, it expressed confidence to compete with joint venture brands, hoping that MG black label can be the best model for the rejuvenation of Chinese automobile brands and continuously push up the upper limit of China's automobile industry. According to the production and sales data released by SAIC Group, the accumulated sales volume of SAIC Group in the first half of 2022 was 2.234 million vehicles, and only 37% of the annual sales target of 6 million vehicles set by SAIC Group earlier was achieved. Sun Yijiong, deputy general manager of SAIC Passenger Car Company, said: "In the first half of the year, the epidemic situation was positive, and the product rhythm and sales volume of SAIC Group were greatly affected. After entering the second half of the year, SAIC is stepping up its catch-up efforts through intensive product strategies and favorable policies. Have confidence in sales performance, will not adjust this year's sales target of 6 million vehicles."

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