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Is there a quality problem? The sales and delivery of a luxury car was suddenly suspended

2024-11-22 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)08/21 Report--

Recently, an email circulated online shows that brilliance BMW has decided to suspend sales and delivery activities for the vehicles on the attached list according to BMW quality control. From the date of this email, please stop the sale of the affected G28 vehicles; stop the test drive market activities of the affected vehicles; if the dealer has signed a vehicle sales contract with the customer but has not yet delivered the relevant affected vehicles to the customer, then ask the dealer to stop delivering the vehicle to the customer. The email shows that the mail was sent on August 12, 2022.

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It is understood that the G28 models that appear in the email include the BMW 3-series long-axle version and the BMW i3, which is a pure electric version of the BMW 3-series and is a special model for China. According to the "Tramway report" learned from the BMW 3 Series and BMW i3 car circle, there are indeed many would-be owners revealed that there is a delay in the delivery of the vehicle. Many car owners said that they had made a decision as early as June, but there was no news of a new car going offline, and they never got the home number of the scheduled model.

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Compared with the BMW 3-Series, the BMW i3 reflects more serious delivery delays. It is understood that the BMW i3 will officially go on sale on March 31, 2022, with an official guidance price of 349900 yuan. the new car can be directly regarded as the pure electric version of the fuel version of the BMW 3 Series, which will be produced at the brilliance BMW factory and sold only in the Chinese market. In terms of power, the BMW i3 is equipped with a drive motor with a maximum output power of 210kw and a peak torque of 400N ·m, which is matched by 70kwh's high-nickel ternary lithium battery pack, which has a range of 526km under the CLTC standard.

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As for the problem of delayed delivery of vehicles, the reasons for the delayed delivery are not explained in the e-mail circulated on the Internet, but it is known that various calibre and suspicions are as follows: 1, software upgrade, October delivery; 2, quality problems in test driving; 3, chip shortage, limited production capacity; about online software upgrades, chip shortages and other problems lead to delivery delays, which can not be verified for the time being, but quality problems may be related to the recent fire accident.

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On July 26, the chassis of a BMW i3 test car in Zhengzhou, Henan Province suddenly caught fire during normal driving. 4S store salespeople and test drivers noticed the fire and quickly got out of the car. There were no casualties in the accident. As can be seen from the video, the fire broke out in only one place at first, and the fire gradually expanded and emitted a lot of smoke, and then the entire chassis of the vehicle was surrounded by fire. After more than 10 staff members of the 4S store rushed to the scene of the accident, the fire was brought under control. In response to the accident, the staff of the store concerned responded that the test drive was on the road and there was something wrong with the line.

At this point, the specific reason for the delay in the delivery of the BMW 3-Series and BMW i3 is still unknown. The shortage of chips may be a major factor in product delivery, and does the software upgrade take such a long time? It is not known whether BMW's internal self-examination was caused by a test driving accident.

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