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Yu Chengdong: the car owner said that the biggest disadvantage of our car is that the price is too low.

2024-11-05 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)08/25 Report--

On August 24th, Yu Chengdong, the first batch of M7 owners to deliver Huawei's smart car solution, Yu Chengdong, said in a speech: "A friend told me that our car has a big disadvantage, that is, the price is too cheap, can you sell it a little more expensive?" I hope that selling more expensive can reflect his identity, because he used to buy more than one or two million yuan and would not buy it so cheaply. After driving, I really felt that our car was very good value for money. Many people on the Internet hack us, saying that our car is the same as more than a hundred thousand cars. I'm telling you, even the chassis is different. "

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At the same time, Yu Chengdong also said that he eliminated the BMW at home with the M5 and the Porsche with the M7, and now the BMW and Porsche at home are no longer open. There are friends who are ready to buy BMW X5, GLS and even Maybach, and now they all ask him to buy the M7. Even after experiencing the Zero Gravity seat of the M7, the car was opened to the driver and the bosses sat by themselves.

In addition, it points out: "We put hundreds of thousands or millions of apps in our phones into the car, which no company in the world can do." "our Hongmeng cockpit has been rated as the best intelligent cockpit in the world, not one of them." "some car factories use Hongmeng's operating system, but the man-machine interface is made by themselves. When I take a look at the experience, it's rubbish."

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It is understood that the M7 is the second model of the AITO brand launched on July 4, the new car positioning in large-scale SUV, a total of three configuration models, the price range is 31.98-379800 yuan. Among them, comfortable version from 319800 yuan, deluxe version from 339800 yuan, flagship version from 379800 yuan. The new car is based on the pure electric drive intelligent extended range platform (DE-i) and is equipped with the newly upgraded Huawei Harmony OS intelligent cockpit, which can last for more than 200km and 1220 km when fully charged and full of fuel.

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According to official data, orders for the M7 have exceeded 60,000 units within 72 hours of the opening of the pre-sale. As for the sales of the M7, Yu Chengdong also said: "We hope to ask the M7 to sell 30, 000 units a month and more than 300000 in 12 months a year, but it is not realistic. It is determined by the supply of the industry, and how much it can be sold does not depend on the capacity." it's the supply of the industry as a whole. "

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For the question M7, Yu Chengdong has also been the question M7 platform for many times. As early as the Guangdong-Hong Kong-Macau Greater Bay Area auto show in May, Yu Chengdong said that although the shape of the M7 is very compact, but the internal space is very large, there is enough confidence to let the boss and leaders sit very comfortably and rest. Our new car is more comfortable than Elfa and Lexus LM, and surpasses the comfort of all high-end cars, luxury cars and MPV. It is worth noting that at this delivery event, Yu Chengdong also revealed that another model, the M5 EV, will be officially launched on September 6, saying that "the M5 EV is the best-looking SUV in the world."

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At present, the M5 and M7 under the AITO brand are on sale, and the M5 will be released on December 23, 2021. As Huawei's first model, Yu Chengdong is so optimistic about the M5 that he has set a target of selling 300000 cars a year and plans to use 1, 000 stores to sell cars by the end of the year. However, Yu Chengdong also said later that at present, Huawei's brand marketing ability, retail channel ability, and product competitiveness can support the sales target of 300000 units, but considering that the products have just climbed the slope, there are huge risks in the supply chain. Serious shortage in the industry and other problems should not be underestimated, 300000 still has a lot of challenges.

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According to the latest data released by Xiaokang shares, Selis Group sold 13291 new energy vehicles in July, an increase of 316.78% over the same period last year, of which Selis brand new energy vehicles sold 7807 units, up 8873.56% from the same period last year. At present, the Selis brand mainly sells Selis SF5, M5 and M7 models, of which M5 is the main source of sales. According to public data, the delivery volume of M5 from March to August in 2022 is 3045, 3245, 5006, 7021 and 8031 respectively, and the cumulative sales in five months is 26348, showing a steady growth trend. With the rapid delivery of M7 and the release of M5 EV, the sales of AITO brand will be increased to some extent, but it remains to be seen whether it can help AITO brand achieve its annual sales target.

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