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At the Chengdu Auto Show, the new Wei Brand, the high-end brand of Great Wall, was officially unveiled. Realize Dream is the first Wei brand car, equipped with DHT plug-in hybrid system, is expected to be officially launched in the second quarter.

In terms of appearance, the new car adopts the design style of a vintage car, the front face is a large-size intake grille, the middle net uses a horizontal grille, the interior is decorated with chrome plating, the center is inlaid with Wei license plate, and the headlights on both sides are set on the front wing. Circular headlights are retro and eye-catching. The new car also incorporates many chromium-plated design elements in rims, exterior rearview mirrors, front enclosures, and so on.

On the side of the body, the new car is designed with four doors, the roof is smooth, the front and rear wing panels are convex, and the door is decorated with a chrome strip running through the body, giving off a retro atmosphere as a whole. In terms of body size, the length, width and height of Wei's dream are 4830/1995/1725mm, wheelbase is 2915mm, positioning medium-sized SUV. In the rear part, the whole new car is designed with a hatchback, the round taillight echoes with the front face, and the trunk is a raised drum bag, which deeply restores the design style of the old car.

In the interior part, the new car combines retro style with modern style, which is wrapped in a lot of leather fabric, equipped with full liquid crystal dashboard and double-spoke multi-function steering wheel, and the central control multimedia display screen adopts embedded design.

Power part, equipped with 1.5T oil-electric hybrid system of the same model as latte DHT, the comprehensive power of the system is 181kW, the peak torque can reach 532Nm, and the transmission system matches the 2-gear DHT hybrid special gearbox. According to the previous declaration information, the comprehensive fuel consumption of the new two-wheel-drive model WLTC is 6.19L, and that of the four-wheel-drive model WLTC is 6.89L.

According to the concern of the automobile industry, Wei Brand, a sub-brand of Great Wall, was established in 2016 to position itself as a "new generation of smart cars". At present, its models for sale include VV5, VV6, VV7, Mocha, Macchiato, latte and other models. Among them, VV5, VV6 and VV7 are the earliest models launched by the brand. In 2017, WEY relied on VV7 and VV5 models to achieve annual sales of 86000 vehicles; WEY VV6 officially launched in August 2018, the WEY family product camp was further enriched, and the annual sales increased to 139500 vehicles that year. After that, WEY sales began to decline, with WEY sales of 100000 in 2019 and 78500 in 2020, while WEY sales in the past 2021 totaled 58363, down 25.56% from a year earlier, making it the only brand under Great Wall to decline.

In 2021, Wei Brand readjusted its strategy to introduce coffee intelligent platform and intelligent hybrid DHT scheme, and successively released mocha, macchiato and latte models. Among them, WEY mocha was launched on May 21, 2021, positioning medium-sized SUV, the current price range is 19.28-228800; WEY macchiato DHT launched on November 17, 2021, positioning compact SUV, the current price range is 15.58-169800 yuan The WEY latte DHT launched on December 17, 2021, with a total of three models: medium cup, large cup and super-large cup, with a current price range of 117.98-189800 yuan.

At present, the products of the WEY brand are mainly coffee swordsmen-mocha, latte and macchiato products. According to the data, the highest-selling model of Wei brand in the past year is Mocha, with a total of 30874 vehicles, followed by a cumulative sales of 12890 latte DHT. According to the new car insurance volume of Qiang Traffic Insurance, from January to July this year, the sales of latte DHT and latte DHT PHEV were 7548 and 298 respectively; Mocha DHT PHEV sold 1409; Macchiato DHT and Macchiato DHT PHEV sold 1897 and 2176 respectively.

According to the previous product plan of Great Wall, the WEY brand will launch 16 new models, including cars and MPV, from 2021 to 2023, while the new platform and technology will extend WEY from 150000-200000 yuan to a price range of 150000-300000 yuan. As the first Wei brand car, the price of realizing Dream is expected to reach 300000 yuan.

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