AutoBeta(AutoBeta.net)08/30 Report--

Tan Benhong, chairman and CEO of Avita, said in an interview with the Daily Business News on Aug. 30: "We are talking with Huawei about the way of channel cooperation, but it is not selling on behalf of us. Huawei has come to help us when the number of our channels has not yet reached its full scale." Tan Benhong revealed that according to the plan, Avita Technology will have three channel models, namely, the Avita experience Center, the Avita Center and the Avita sheet spray Licensing Center.

It is worth mentioning that Huawei, as a high-end new energy vehicle brand jointly established by Changan Automobile, Huawei and Ningde era, did not participate in the company. One background is that Huawei has repeatedly reiterated that it will not build cars, but will cooperate with car companies in two modes. One is to work with three car companies to build sub-brands in the way of Huawei Inside (HI), that is, Huawei provides comprehensive smart car solutions, namely Changan, BAIC and Guangzhou Auto, and the other is Huawei's smart selection model, which participates in the design and provides sales channels, and the representative model is the AITO built in cooperation with Cyrus.

At present, Wangjie has started to sell in Huawei channel, and it is the only car brand stationed in Huawei channel. In this regard, Tan Benhong said that some Huawei stores will specialize in selling Avita Technology's models and will not sell them in the same store with other brands. In other words, Huawei stores will not have models of different car brands, either asking questions or Avita.

It is understood that the Avita belongs to the high-end brand of Changan Automobile, which is jointly built by Changan Automobile, Huawei and Ningde Times. The first model, Avita 11, was officially launched on August 8. The new car is based on the intelligent electric vehicle network platform (CHN) jointly developed by Changan, Huawei and Ningde era. It is positioned as a medium-sized pure electric SUV with a price range of 34.99-409900 yuan.

As a model that Huawei participated in building, the new car is equipped with Huawei HI (Huawei Inside) full stack intelligent car solution, equipped with super-sensing system and supercomputing platform, including 3 lidars, 6 millimeter wave radars, 12 ultrasonic radars, 13 cameras, with 400TOPS computing power, can achieve high-level intelligent driving under complex urban road conditions. In addition, Avita 11 integrates Huawei HarmonyOS intelligent cockpit engine operating system, Huawei AOS intelligent driving operating system and Huawei VOS intelligent vehicle control operating system to achieve digital driving level.

In terms of power, the Avita 11 four-wheel drive model is equipped with Huawei DriveONE three-in-one electric drive unit, maximum power 425kW (front 195kW, rear 230kW), maximum torque 650N ·m, 0-100km/h acceleration time 3.98s. In terms of battery life, the new car is equipped with Ningde CTP ternary lithium-ion battery pack and provides two versions of battery life 555km and 680km (CLTC operating conditions).

Avita 11 made its debut at the 2022 Chengdu Auto Show on August 26th. It is worth noting that Tan Benhong, chairman and CEO of Avita Technology, Wang Jun, chief operating officer of Huawei smart car solution BU and president of intelligent driving solution product line, and Xiang Yanhuo, president of passenger car solutions in Ningde era, also appeared at the press conference.

According to the plan, Avita will launch four new models by 2025, and the second Avita 12 is expected to debut in the second half of the year. It is understood that since the pre-sale began in May, the cumulative order of Avita 11 has exceeded 20,000 vehicles. At present, it is difficult to judge whether the combination of Changan, Ningde era and Huawei can make some achievements, but the advanced new energy of the national team has become irreversible, and the building of a high-end smart electric vehicle brand Avita is an important step for Changan to promote the strategy of new energy vehicles.

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