AutoBeta(AutoBeta.net)09/02 Report--

On September 1st, SAIC General Motors Chevrolet brand's new compact SUV-- Chevrolet Seeker officially named it "Star Milo" in Chinese. At the same time, the new car is available for pre-sale at the same time, with an advance price of 139900 yuan.

In terms of the way the new car is named, Chevrolet does not continue the naming of its SUV Tron X or XX, but adopts a new "X Milo" naming rule. Chevrolet officials say that the "Star Milo" is named after the "classic sports car bumblebee" Camaro Camero, and the new car will exist as a "little wasp". The new car has been unveiled at the Chengdu Auto Show and is expected to go on sale in mid-late September.

The new car is based on GM's global compact SUV platform and is positioned somewhere between the pioneer and the explorer. In terms of appearance, the new car adopts the latest family design, and its appearance and interior take on a new look. The front face adopts large-size smoked front grille and "X feature" design, with the popular split lamp group design on both sides, the left and right light group is connected by a chrome-plated bright strip through the brand LOGO, and the inside of the net is inlaid with the "RS" logo, the overall front face is younger and more athletic in visual effect.

On the side of the body, the lines of the new car are compact, the lines are raised behind the A-pillar, the side skirt is designed in black, and the details such as rearview mirror, window trim and roof are also blackened. In terms of body size, the length, width and height of the new car are 4537G 1823x1564 (1572) mm respectively, and the wheelbase is 2700mm, which is located in the compact SUV. In terms of body color, the new car uses the rare "gold" of Chevrolet, which further enhances the recognition of the new car.

In the rear part, the rear shape of the new car echoes with the front face design, and the taillights show a "C" shape, surrounded by the use of a large area of black shield and hidden exhaust layout.

Overall, as a new compact SUV specially launched for the Chinese market, the overall design of the Star Milo is slightly different from the current Chevrolet family models, and the Star Milo is a younger sport.

In the interior part, the new car adopts Chevrolet's latest sports technology digital cockpit concept, the center console adopts double screen design, equipped with double 10.25in suspended LCD screens, full sense of science and technology, and comes standard with the new Lesser Snow OS intelligent car couplet system and OnStar, supporting OTA and wireless CarPlay, in addition, the Star Milo RS version of the model integrates many red elements in the interior color matching.

In terms of power, the Star Milo is equipped with a 1.5T four-cylinder engine with a maximum power of 135kW and a maximum torque of 250N ·m. Transmission part, matching CVT gearbox. Chevrolet announced that the 0-100km/h acceleration time is 7.9s and the comprehensive fuel consumption under the WLTC condition is 6.5L/100km.

According to the attention of the automobile industry, Chevrolet is the largest brand under the General Motors Group, founded on November 3, 1911. At present, Chevrolet's models on sale cover three major categories: cars, SUV and new energy vehicles, with car products including Marebo XL, Kruze, Kowoz and Volando; new energy vehicle products are only smooth patrol; SUV products include pioneers, explorers, Chuangku RS and Chuangjie. In terms of sales volume, from January to July this year, Coruze was 58258; Malibu XL was 19050; Kowoz was 9865; Chang Patrol was 4034; Boundary Explorer was 12731; Trailblazer was 2223; Chuangku was 1850; Chuangjie was 738.

From the current product layout of Chevrolet in the domestic SUV market, its SUV products have covered a total of four models from small SUV to medium and large SUV market. Among them, the compact SUV field model is Chevrolet Chuangjie, from the positioning of Xingmailo, Xingmailo may be in the same market with Chuangjie model, the future two cars may form a high and low positioning two-car layout, thus attacking their respective market segments, as a comparison, the current price of Chuangjie is 13.99-179900 yuan. In addition, based on the positioning of Star Milo between the pioneer and the explorer, the launch of the new car will also fill the 120000-150000 yuan compact SUV market segment between the two.

In terms of market competition, the new car will compete with Honda CR-V (16.98-276800 yuan), Toyota RAV4 Rongfang (15.86-216600 yuan), Volkswagen Tuyue (15.86-216600 yuan), Tange (158900-177900 yuan) and other models. According to the current official pre-sale price of 139900 yuan for the new car, it means that the new car may have an advantage in price. For reference, Honda sold 108248 CR-V vehicles in the first half of this year, Toyota RAV4 68953 and Volkswagen Tuyue 51294.

With the change of the car market, the domestic SUV market has also undergone obvious changes in recent years, in which the compact SUV has gradually become the main force in the SUV segment. At present, including Toyota, Volkswagen and other first-line joint venture brands have laid out the major market segment models of SUV, while from the intuitive sales data of Chevrolet, its sales performance in the SUV market is not eye-catching In particular, compact and small SUV products are greatly impacted by domestic market competition. In this context, it is worth looking forward to whether Chevrolet's new compact SUV Star Milo can regain some share in this important market segment.

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