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Another car brand CEO has sparked a heated discussion online after putting forward his own views on "buying a fuel car." Liu Tao, co-CEO of Zhiji Automobile, said at the previous Zhiji L7 pro media conference: "The users who decided to spend 400,000 yuan to buy fuel vehicles, I think they are very helpless, and some of them are very tragic", and their explanation: "I think spending more than 400,000 plus taxes is close to 500,000 to buy BBA users, which can be said to be more tragic and helpless." "Liu Tao said," This price should have enjoyed the surging power of the 3.0 V6 naturally aspirated engine, but consumers can't enjoy it now, or they have to buy a larger displacement engine at a higher price."

At the same time, Liu Tao also said: "It is very strange why young people are still immersed in the traditional value system created by BBA, 400,000 to buy fuel cars can only buy cars with 2.0T engines, and 400,000 electric cars can have V8 power."

On August 26, on the first day of Chengdu Auto Show, Zhiji Automobile announced that 70 days after the national delivery of Zhiji L7, it officially reached the 2000th delivery. According to Sina Finance, Liu Tao made a series of high-profile remarks in the interview that day that attracted attention. Liu Tao said that one of Zhiji's initial intentions was to "completely subvert the rules of the game represented by BBA in the automobile industry for 136 years through electrification", Liu Tao pointed out: "If the control is not good, it is not a luxury electric car brand at all."

Zhiji L7 is positioned as a pure electric medium and large sedan, which is the first model under Zhiji Automobile. The car was officially launched on April 17. The new car has launched two models in total. In terms of power, the new car is equipped with a dual motor system. The comprehensive maximum power of the system is 425 kW, the maximum torque is 725 N·m, and the vehicle price is 368,800 yuan-408,800 yuan, of which Zhiji L7 Pro version sells for 408,800 yuan. The price of Zhiji L7 Dynamic model is 368,800 yuan. In terms of market competition, the new car will compete with the new force NIO ET7, and at the same time compete with traditional luxury brands BBA BMW 5 Series, Mercedes-Benz E-Class, Audi A6L and other models.

For Zhiji L7 sales performance, Liu Tao is very optimistic. In the interview, Liu Tao personally labeled Zhiji L7 as a "treasure car". Liu Tao said,"Treasure is the meaning of the next online celebrity and the next explosion." Therefore, he firmly believes that Zhiji L7, such a treasure car, will one day become an online celebrity.

On NIO Day in 2021, NIO CEO Li Bin also released his views on "buying fuel vehicles". Li Bin said,"I don't understand at all. Why do you still buy fuel vehicles now?" How nostalgic is this to buy a petrol car? What else is good about petrol cars except for the smell of petrol?" It also caused an immediate uproar.

In addition, the latest two new car competitions released by NIO Automobile also point to the BBA camp. Li Bin once said that NIO's competitors are not Tesla, nor Xiaopeng and ideal, but represent new energy vehicles and traditional fuel vehicles to compete; Qin Lihong, co-founder and president of NIO Automobile, also said: "We often say NBA internally. With our replacement of mainstream high-end fuel vehicles, we hope NIO should be upgraded to this level and turn the pattern of BBA into the pattern of NBA." Before this, NIO Automobile released ET7 model and said that it will benchmark BMW 7 Series after launch. At Chengdu Auto Show held a few days ago, NIO brought some update information of new model ET5 and aimed the target model at BMW 3 Series. Qin Lihong bluntly said at the auto show site: "ET5 has more than 100 items of high performance, high intelligence culture and equipment and performance full of beauty and movement. For those of you considering a high-end mid-range fuel sedan, be sure to take a good look at the ET5, which may refresh your understanding of what a mid-range fuel sedan at this price can carry." And shouted: "In the past year, BMW 3 Series monthly average sales of more than 12000 vehicles, with the delivery of ET5, ET5 sales within a year will exceed 3 Series."

In addition, at the 2022 Guangdong-Hong Kong-Macao Auto Show, Yu Chengdong, Huawei's executive director, terminal BG CEO and BU CEO of smart car solutions, said: "The era of pure fuel vehicles will end quickly, and now we still buy fuel vehicles, just like buying functional machines in the era of smart phones." He Xiaopeng, CEO of Xiaopeng Automobile, previously said in an interview with the media: "Most people who have driven smart electric vehicles will not adapt to driving fuel vehicles. The experience of the two is completely different."

Electric vehicles have become the trend of the future development of the automobile industry, the automobile industry concerns that Li Bin as the CEO of NIO Automobile, Yu Chengdong as the "spokesperson" of AITO brand, He Xiaopeng as the CEO of Xiaopeng Automobile, relevant comments are related to his position, committed to guiding the new energy automobile industry is also understandable. However, the relationship between new energy vehicles and fuel vehicles is not a long one, but a balanced and complementary relationship. In a short time, fuel vehicles will not be completely replaced by electric vehicles. As for Zhiji Automobile, as a relatively young brand-new brand, it has been established for less than 2 years. It is not easy to completely subvert the rules of the game represented by BBA in the automobile industry for 136 years through electrification.

According to the attention of the automobile industry, Zhiji Automobile was established on December 25,2020 as a high-end intelligent electric vehicle brand jointly established by SAIC Group, Alibaba and Zhangjiang government. As a brand-new automobile brand, Zhiji Automobile adopts brand-new architecture and operation mode, but strictly speaking, the brand is still guided by SAIC Group. Zhiji L7 is the first high-end brand mass production model jointly launched by SAIC Group, Alibaba and Zhangjiang Gaoke. According to the data, the latest sales volume of Zhiji L7 model in August was 1007 vehicles, with a month-on-month growth of 23.4%. Since delivery, 2058 vehicles have been delivered accumulatively.

People in the automobile industry believe that Zhiji L7 has achieved an increase in delivery volume. On the one hand, it stems from the correct decision of the brand in the high-end new energy market and catches up with the dividend period of the new energy automobile market. According to the data of the China Automobile Association, from January to July this year, the sales volume of domestic new energy vehicles is 3.194 million vehicles, an increase of 1.2 times compared with the same period last year, and the market share reaches 22.1%, showing a rapid growth trend. Zhiji takes advantage of the new energy east wind and the new force of building cars to "compete on the same stage"; On the other hand, it comes from the endorsement of SAIC Group.

At present, the second model of Zhiji Automobile, Zhiji LS7, has been unveiled. This car and Zhiji L7 are built on the same platform, positioning medium and large pure electric SUV. After the new car is launched, it will form a "double flagship" pattern with Zhiji L7. According to the product planning of Zhiji Automobile, Zhiji L7 will be launched and delivered in the second half of this year. By 2023, Zhiji Automobile will also introduce two luxury intelligent pure electric B-class models to enter the mainstream luxury market segment.

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