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Recently, Automotive Industry concern learned from SAIC Audi's official website that the official price of Audi's A7L 45TFSI model was updated, with the original guidance price range of 45.98-519900 yuan and the new guidance price range of 41.87-489900 yuan, with a minimum reduction of 20000 yuan and a maximum reduction of 41000 yuan. It should be noted that the Audi A7L is only for price adjustment and does not involve changes in product configuration. The specific vehicle models are adjusted as follows:

The Audi A7L is the first mass-produced model under SAIC Audi. The biggest difference between the Audi A7L and the imported Audi A7 is the cancellation of the slippery-back body design and the lengthening of the body according to the needs of the domestic market, which tends to the traditional hatchback shape. In addition, there is not much difference between the domestic model and the imported version. The new intake grille is decorated with horizontal and vertical strips, which is still the traditional hexagonal design of the Audi family, with laser matrix LED headlights on both sides. In terms of size, the length, width and height of the new car are 5076/1908/1429mm, the wheelbase is 3026mm, compared with the imported version of the body lengthened 100mm, wheelbase lengthened 98mm. For comparison, the length, width and height of the imported Audi A7 are 4976/1908/1408mm and the wheelbase is 2934mm.

On the power side, the Audi A7L 45TFSI carries a 2.0T turbocharged four-cylinder engine with a maximum power of 180kw (245hp) and a peak torque of 370N ·m, matching a seven-speed wet double-clutch transmission. Audi A7L 55TFSI is equipped with 3.0T V6 engine, maximum 250kw (340hp), peak torque of 500N ·m, matching 7-speed wet double clutch transmission, all standard Quatro four-wheel drive system.

As for SAIC Audi to reduce the price of Audi A7L, the official did not disclose the specific reasons, but can not help but linked to its market performance. As the first mass-produced model of SAIC Audi, Audi A7L has attracted numerous eyes and high expectations from the outside world from the moment of exposure, but Audi A7L's performance in the market is very ordinary. From January to July 2022, the Audi A7L retailed 2207 vehicles, while the imported Audi A7 sold 2063 vehicles, according to the Federation of passengers. As a domestic model, its performance is similar to that of imported models, which to some extent means failure.

In addition to the Audi A7L, the Audi Q5 e-tron, SAIC Audi's second production car, is also selling poorly. It is understood that Audi Q5 e-tron officially launched on May 17, the new car is based on the MEB platform, the price range is 37.65-479500 yuan. In terms of size, the length, width and height of the new car are 4786/1860/1675mm, the wheelbase is 2965mm, and the positioning is medium and large pure electric SUV. In terms of power, the new car provides 40 e-tron and 50 e-tron quattro power, the former comprehensive maximum power 204Ps, peak torque 310 N ·m, CLTC mileage of 560 km, the latter comprehensive maximum power 306Ps, peak torque 460 N ·m, CLTC mileage is 520km. The data show that 497 vehicles were sold in March, of which 266 were sold in July.

On July 24, SAIC Audi Q6 officially unveiled and opened the reservation, with the official booking price range of 50-650000 yuan. It is understood that the Audi Q6 is the third mass production car under SAIC Audi, and it is also the first fuel SUV under SAIC Audi, positioning medium and large SUV, between Q5 and Q7. In terms of power, the Audi Q6 is equipped with the fourth generation EA888 2.0T engine and 2.5T turbocharged engine, of which the 2.0T low power engine has a maximum power of 170kW 2.0T high power engine 195kW 2.5T turbocharged engine 220kW. From the market feedback, Audi Q6 attention is also not high.

Perhaps, for Audi A7L, the biggest blow may be the return of imported A7 Sportback 3.0T models. On July 26th, Audi A7 Sportback 3.0T officially returned to the domestic market, which was sold by FAW-Audi with an official guided price of 783800 yuan. It is understood that the new Audi A7 Sportback 3.0T model has been fully upgraded with standard smart quattro, extended black appearance kit, 21-inch Audi Sport wheels, super sports seats and carbon fiber trim. On the power side, the Audi A7 55TSFI quattro Premium version is equipped with 3.0T V6 turbocharged engine, maximum power 250kw (340hp), peak torque 500N m, matching seven-speed automatic transmission, zero hundred acceleration is 5.3s.

As a medium and large car under Audi, thanks to the design of frameless doors, slippery backs and sedan bodies, the Audi A7 has always been recognized as one of the best designed models under Audi, gaining the favor of countless car enthusiasts. SAIC Audi, in order to achieve domestic differentiation, lengthened the Audi A7 into a standard hatchback car, "the A7 without a slip has lost its soul", "more like an extended version of Audi A6L".

Audi is a well-known German carmaker, under the luxury brand of Volkswagen Group, and Mercedes-Benz, BMW and known as first-tier luxury brands. In China, Audi has two joint ventures of FAW-Audi and SAIC Audi, but most of the sales come from FAW-Audi. SAIC Audi's market performance is lower than expected. On the surface, it is the failure of product strategy. Deeper is the market disapproval of SAIC Audi brand.

It is understood that SAIC Audi's annual sales target of 40,000 vehicles is likely to fail, and it is even difficult to sell more than 10,000 vehicles. Jia MingDi, general manager of SAIC Audi, once said, "it is a good seedling, but it is very small and it takes a little time for it to look long." For the young SAIC Audi, the market will give a certain amount of time, and it will have more room for development, but the indifference of the Audi A7L is really worth SAIC Audi's warning to think seriously about what users need.

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