AutoBeta(AutoBeta.net)09/05 Report--

According to Interface News, BYD internally informed that due to the sharp rise in raw material prices and the decline of subsidies for new energy car purchases, BYD will adjust the official guidance prices of new energy models related to Dynasty and Ocean.com by 6000 yuan to 10000 yuan, with the EV model up 10000 yuan and the DM/DM model up 6000 yuan. Prior to this, customers who pay the deposit and sign the contract will not be affected by this price adjustment.

Under the background of rising raw materials and shortage of spare parts, the price rise of new energy vehicles has become the norm. In August, including Volkswagen ID.4 CROZZ, smart Genie # 1, Zero run T03 and other models all raised their prices. However, in response to the news of BYD's price increase, Li Yunfei, general manager of BYD's auto brand and public relations department, refuted the rumor on Weibo: "it is false information that BYD is going to raise the price online!" We will pursue legal responsibility for the source of rumors! Please do not believe the rumor, do not spread the rumor! Thank you! " In addition, car blogger Sun Shaojun 09 said on Weibo this morning, "the screenshot of the price increase in BYD's whole series is a picture made by a dealer in order to force an order."

It is understood that BYD raised prices twice during the year. On January 21, BYD announced an adjustment to the official guidance prices of new energy models related to Dynasty and Ocean net, ranging from 1000 yuan to 7000 yuan. On March 15, BYD once again announced that it would adjust the official guidance prices of new energy models related to Dynasty and Ocean net, ranging from 3000 yuan to 6000 yuan. As for the reason for the price increase, the former is due to the decline of subsidies for new energy vehicles, while the latter is due to the rise in the price of raw materials.

According to KuaiBao, BYD disclosed that BYD sold 974300 new energy passenger vehicles from January to July, an increase of 273.63% over the same period last year, of which 174000 were sold in July, up 187.52% from a year earlier. BYD's soaring sales of new energy vehicles are not only related to blade batteries and DM-i super hybrid systems, but also related to "running out of fuel". On April 3, BYD announced that it would no longer produce fuel vehicles, and then focused on the development of new energy vehicles, making BYD the first car company in the world to stop producing fuel vehicles. During the BYD earnings call, Wang Chuanfu estimated that China's entire market for new energy sales in 2023 is expected to be 90-10 million vehicles, while BYD's vehicle plan is to start at 4 million units, which will hit the annual sales target of 4 million units.

The gross profit margin of the auto business has always been one of the more worrying indicators for BYD, which continued to decline despite a surge in car sales during the year. According to the financial report, BYD's operating income in the first half of the year was 150.607 billion yuan, an increase of 65.71% over the same period last year, and its net profit was 3.595 billion yuan, up 206.35% over the same period last year. Among them, the income of BYD's automobile, automobile-related products and other products division in the first half was 109.267 billion yuan, an increase of 130.31% over the same period last year, accounting for 73% of the total revenue. Although revenue from the car, automobile-related products and other products business rose, the division's gross profit margin fell 1.73% to 16.3% in the first half from a year earlier, continuing to decline, which can be affected by rising prices of spare parts and raw materials in the first half of the year.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat