AutoBeta(AutoBeta.net)09/06 Report--

On the evening of September 6th, Changan Ford brand-new model explorer officially launched, the new car positioning medium and large SUV, launched a total of four models, the price range is 30.98-37.98 yuan. For comparison, the price of the old model is 3098-399800 yuan, compared with a reduction of 20, 000 yuan for the new car.

As a medium-term modified model, the appearance and interior of the new car have been greatly adjusted. Specifically, the new car uses the latest family design, the intake grille shape of the front face becomes more square, the trim above the grille is connected to the headlights, the engine cover is marked with the letter "EXPLORER", and the L-shaped chrome strips on both sides of the front bumper make the whole car more visually layered and the overall shape more avantgarde.

The side of the body does not change much to continue to use the suspended roof, but the new car offers a new style of wheel choice. In terms of body size, the length, width and height of the new car is 5063/2004/1778mm, the wheelbase is 3025mm, and the positioning is medium and large SUV. Compared with the current model, the length of the new car is reduced by 12mm, and the rest remains the same.

In the rear part of the car, the new car has been greatly adjusted. The new taillight group has changed from the vertical layout of the current model to the current popular horizontal design, which looks more magnificent, the exhaust continues to use two-sided layout, and the exhaust shape of the rear section is adjusted from circular to quadrilateral design, compared with cash models. New explorers are more fashionable.

The interior part is also a place where the new car has changed a lot. The new car cancels the vertical large screen design of the current model, and instead uses the latest family conjoined horizontal central control screen. The new car features a 27-inch HD giant screen and a 12.3-inch digital dashboard, integrated with Ford's SYNC+2.0 interconnection system and fine-tuned the position of the air conditioning outlet, while the shift mechanism remains the knob design of the current model.

In terms of power, the new car continues to use the fourth-generation 2.3T EcoBoost engine, with the maximum power 203kW and maximum torque of 425N ·m, and the transmission system matches the 10-block self-integrated gearbox. In addition, the new car will also offer two-wheel drive and four-wheel drive versions, in which the four-wheel drive system with intelligent front and rear axle power distribution system intelligent four-wheel drive technology "TMS terrain management system".

In terms of market competition, as far as the current large-scale SUV market of joint venture brands is concerned, Ford explorers will compete with Volkswagen Tuen (29.5-405000 yuan), Volkswagen (29.99-407900 yuan), Buick Anke Flag (29.99-359900 yuan) and Chevrolet Trailblazer (22.99-333900 yuan).

According to the attention of the automobile industry, the Ford Explorer (Explorer) is Ford's classic SUV model, which has been iterated to the sixth generation. According to the wholesale data of the Federation of passengers, the cumulative sales of explorers from 2021 to 2022 are 21243 and 28586 respectively, which is one of the important sources of sales of Changan Ford.

Data show that the first generation of Ford explorers can be traced back to 1990. In March 1990, the explorer went on the market. The car was built on the Ford Ranger platform and launched two-door and four-door models. It is powered by a 4.0L V6 naturally aspirated engine with a maximum output power of 116kW and matches a four-speed automatic transmission. In 1995, Ford launched the second-generation explorer. Compared with the previous generation, the car's appearance, interior and suspension system have been fully upgraded, offering both short-axle version and long-axle version. After its launch, it has been highly sought after in the market, with sales of 395227 vehicles that year.

In 2001, the third generation of explorers launched, this generation model canceled the two-door version, leaving only four-door version, at the same time, the wheelbase was lengthened, and the positioning of the new car was changed from the original medium-sized SUV to a medium-to-large SUV, with optional 4.0L V6 or 4.6L V8 engines. In 2006, Ford officially launched the fourth-generation explorer, the new car has been replaced with a new non-load-bearing platform, the power side is still equipped with a 4.0-liter V6 engine, but the gearbox is upgraded to five-speed automatic.

In 2011, the fifth generation of explorers appeared on the market, and it was this generation of models that connected to China's market. In March 2013, the fifth generation of explorers was introduced into the Chinese market by import, and officially launched domestically on June 17, 2010. the whole system is equipped with a power system composed of 2.3T engine and 10-speed automatic gearbox, with a price range of 30.98-399800 yuan.

In terms of sales volume, looking back at Changan Ford's past performance, its performance in the past two years can be said to be relatively eye-catching. According to the data, the cumulative sales of Changan Ford increased by 37.7% year-on-year to 253293 vehicles in 2020 and 20.29% to 304682 vehicles in 2021.

From the point of view of all the models on sale under the Changan Ford brand, the current sales sources of Changan Ford mainly come from SUV models and car models, among which the SUV models sold by the Changan Ford brand include Ford Leader, Ford Leader extreme Edition, the new Ford Territory S, Ford Ruiji ESCAPE, Ford Leader, FORD EVOS, Ford Ruijie PLUS, 2020 Ford Road Shaker and Ford Explorer. The product lineup includes compact SUV, medium SUV and medium and large SUV. Car models include Fox, Mondeo and Forrest.

From January to July this year, Changan Ford sold 136246 vehicles, down 7.34 per cent from a year earlier. In specific models, Mondeo has a cumulative total of 24794, Forrest 16350, Ruiji 14503, Ruijie 12315, explorers 9361 and focus 9286. According to the plan, Changan Ford will launch a number of new models this year, including the new Mondeo, which launched on April 13, the mid-term modified focus, which went on sale on June 25, the new explorer, and the new generation of Ruijie, which is expected to be officially launched in the fourth quarter of this year. As to how much the new car launch will boost Changan Ford's sales, the market needs an answer.

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