AutoBeta(AutoBeta.net)09/09 Report--

On September 8th, Great Wall Motor announced its production and sales of KuaiBao in August. Data show that the cumulative wholesale sales of Great Wall cars from January to August in 2022 were 708700, down 9.61% from the same period last year, of which 88200 were wholesale sales in August, up 18.81% from the same period last year and down 13.44% from the previous month.

As a high-end brand of Great Wall, Wei Brand's market performance continues to be in the doldrums. Data show that wholesale sales of Wei brand from January to August in 2022 were 28100, down 10.75% from the same period last year, including 3091 in August, down 31.40% from the same period last year, making it the largest decline in the Great Wall brand.

According to the official website, Wei Brand currently sells three models: Mocha / Mocha DHT, Macchiato DHT/ Macchiato DHT-PHEV and latte DHT/ latte DHT-PHEV. The highest-selling model is the Macchiato DHT-PHEV, with wholesale sales of 1885 vehicles in August, while other models are less than 1,000, according to the Federation of passengers.

Earlier, Li Ruifeng, CEO of Wei, repeatedly discussed "add-program hybrid is a backward technology" on Weibo, while claiming that "DHT is the best new energy technology in the world", which caused a lot of controversy. As for Li Ruifeng's anger at Zengji electric cars, in fact, it is understandable that, after all, Zengji, as a backward technology, is now again on the market, while the three-year-old development of the Great Wall lemon DHT mix has yielded little feedback, and it is reasonable to be angry in my heart.

The data show that Mocha DHT-PHEV sells 1885 vehicles a month, making it the highest-selling model under Wei Brand, while the M5, which is equipped with add-on hybrids, sold 7372 vehicles in August, more than double the sales of Wei Brand. Maybe, add-program hybrid is a backward technology, and Great Wall Lemon DHT is an advanced technology, but even if the best technology in the world, if consumers do not pay the bill, it will not be a real success, and equipped with backward add-program hybrid technology, can also shine in the end market, whether this is also a success.

As the most popular brand of Great Wall, Harvard is the foundation of Great Wall's sales. Once the sales fluctuate greatly, the overall performance of Great Wall will change significantly. According to the data, Harvard brand sales in August were 50400, up 24.26% from a year earlier and down 17.75% from a month earlier. Although Great Wall did not disclose specific model sales, it was learned from the passenger Association that more than 5000 models were sold in August, including 22800 Harvard H6, 7366 Harvard M6 and 6019 Harvard Dogs. In addition, the Harvard brand did not perform well during the year, with cumulative sales of 405600 vehicles from January to August in 2022, down 18.13% from a year earlier.

On August 22nd, Harvard released a new energy strategy, announcing that it would stop selling fuel vehicles in 2025. In addition, Harvard KuGou officially went on sale on August 10, with a price of 12.38-149800 yuan. At the 2022 Chengdu Auto Show, the new model Harvard H-DOG was officially unveiled, which, if nothing happens, will be the third new car after the Haverhound and Havercool Dog.

Sales of Euler, a new energy vehicle brand owned by Great Wall, fell 12.68 per cent to 9161 units in August from a year earlier. Previously, Euler's products on sale include white cat, black cat and good cat, the first two models are the sales pillar of the Euler brand, and good cat has become the only model on sale since the suspension of black cat and white cat. On July 12, Euler's new model, Ballet Cat, was officially launched. The new car is based on the Great Wall lemon platform and is positioned as a compact pure electric car with a price range of 19.3-223000 yuan. Figures show that Euler sold 8105 cats and 1056 ballet cats in August.

The tank brand, second only to Harvard, is the better performing brand of Great Wall, with sales up 66.58 per cent year-on-year to 10008 in August and 71.88 per cent to 6008 from January to August, leading other brands in both monthly and cumulative sales growth. At present, the products sold by the tank brand include tank 300s and tank 500s. The main source of sales is tank 300s, with sales of 7208 in August and 2800 in August.

Not long ago, Great Wall revealed half-yearly results. According to the financial report, the revenue of Great Wall Motor in the first half of 2022 was 62.134 billion yuan, up 0.33% from the same period last year. The net profit belonging to shareholders of listed companies was 5.601 billion yuan, up 58.72% from the same period last year. However, after deducting non-recurrent profit and loss, the net profit of Great Wall Motor fell 27.56% year-on-year to 2.058 billion yuan.

In fact, the question facing Great Wall is very simple: how to ensure sales growth on the basis of the launch of new models. At present, the sales volume of Great Wall mainly depends on the Harvard brand, while the Harvard brand mainly depends on the Harvard H6. Few models have become popular since the launch of Haverdog, and the competitiveness of Great Wall in a single model still needs to be improved. Great Wall still needs to do a lot of work to build a popular model.

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