AutoBeta(AutoBeta.net)09/09 Report--

Some people think that Tesla entered the electric car industry more than 10 years earlier than Xiaomi and that Xiaomi has missed the time window to enter the electric vehicle industry, Xiaomi founder Lei Jun said in a post on the social platform today. On this point of view, I do not agree, the game has just begun, I think Xiaomi still has a lot of opportunities.

It is worth noting that as early as last month at Xiaomi's press conference, Lei Jun revealed that Xiaomi's car-building is progressing smoothly, even exceeding expectations. Xiaomi will self-driving as the first direction of the breakthrough, the first phase of the planned investment of 3.3 billion yuan, the current team size has exceeded 500 people. Lei Jun said: "We are serious about making cars, and we will use ten years of determination to do a good job." In addition, it also said that Xiaomi's goal of self-driving is to enter the first camp of the industry in 2024.

However, Lei Jun said that "Xiaomi will enter the first camp of autopilot in 2024." Some industry insiders pointed out that Xiaomi's goal of reaching the first camp of the self-driving industry within two years is still a bit radical, but it is also a test that Xiaomi must face. 2024 is the time point for mass production of the first car planned by Xiaomi, so Xiaomi autopilot may be initially used in mass production cars at the time of delivery. At that time, the self-driving ability of Xiaomi cars will also be one of the important factors in whether Xiaomi cars can seize the market.

According to the video about Xiaomi self-driving released earlier by Lei Jun on his Weibo, we can see that Xiaomi autopilot technology has basically realized functions such as one-click summoning vehicles, automatically entering ramps, actively changing lanes and overtaking, unprotected U-turns / right / left turns, automatic detour of parked vehicles / accident vehicles / roundabout, autonomous valet parking and other functions. Lei Jun said that in the 500 days since the announcement of car-building, he has gained a deeper understanding of the auto industry and made it clear that he must be in awe of car-building. He pointed out that cars are very complex and absolutely should not be in a hurry, and he also hopes that everyone will give some patience and encouragement. In the book "Xiaomi Entrepreneurship thinking", Lei Jun also said that for Xiaomi, building cars is the trend of the times and there is no choice. It points out that the mobile phone industry has entered a mature stock competition stage, cars are the largest personal consumer goods, smart cars are the biggest tuyere at present, and smart cars are an indispensable part of intelligent ecology. it forms a complete intelligent life scene together with personal mobile devices and home environment.

Some media reported earlier that Xiaomi's first car will be a car, with a price ceiling of more than 300000 yuan. With regard to the price of Xiaomi's first car, Xiaomi CEO Lei Jun earlier launched a vote on the price of Xiaomi's car on his personal Weibo. Voting data show that nearly 7% of adults want Xiaomi's first car to be no more than 150000 yuan, while only 1% of adults want to sell for more than 300000 yuan. As for the type of Xiaomi's first car, 45 per cent of users want a car, 40 per cent want a SUV,7-8 per cent want a sports car, and 5 per cent of people want an RV. Of course, from the data point of view, of course, everyone's expectation for Xiaomi's first car is that Xiaomi can have the same price advantage as Xiaomi's mobile phone.

As for the question of whether Xiaomi is late to build a car. As Lei Jun said, Xiaomi may still have a big gap compared with its competitors, but it is already very good to achieve such a result in such a short time. In addition, Xiaomi car-making compared with other car-making advantages is also more obvious, after all, Xiaomi has a mobile sales channel, but also has an advantage in the supply chain resources. However, for Xiaomi, it is still a layman in building cars, and car hardware is not what Xiaomi is good at. In addition, Xiaomi's competitors in the future market include not only the transformation of traditional car companies, but also new car-building forces such as NIO, Xiaopeng and ideal, which also brings great challenges to Xiaomi car-building.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat