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Today, the automotive industry learned from the Ministry of Industry and Information Technology that the ideal L8 has completed its declaration in the Ministry of Industry and Information Technology. According to previous reports, the ideal L8, a replacement of the cash ideal ONE, will be officially launched in November, and delivery will begin in the same month. After the launch, the ideal ONE will stop production and stop selling.

As the vertical replacement model of the ideal ONE, the ideal L8 almost copies the design of the ideal L9 in appearance, so it is difficult to tell who is the L8 and who is the L9. In terms of appearance, the ideal L8 completely abandoned the large-size grille design of the ideal ONE and adopted the closed grid design of the electric vehicle style, but as an added model, in order to ensure the air intake, the opening of the lower air intake of the car became very large, and the active air intake grille was introduced. In addition, the ideal L8 also uses a split headlamp, the upper part is a through-type lamp belt to be retained, and the headlamp group is located on the left and right sides, which is connected with the lower grille, showing a concave shape. When it comes to the rear of the car, the ideal L8 and the ideal L9 have changed significantly. Although they are equipped with penetrating taillights that echo the front face, the license plate frame of the L8 has moved from the rear door to the rear bumper, which is also the easiest place for the two models to distinguish with the naked eye.

In terms of size, the length, width and height of the ideal L8 are 5080/1995/1800mm, the wheelbase is 3005mm, and the positioning of medium and large SUV is between the ideal ONE and the ideal L9. For comparison, the length, width and height of the ideal ONE are 5030/1960/1760mm and the wheelbase is 2935mm. The ideal L9 has a length, width and height of 5218/1998/1800mm and a wheelbase of 3105mm. In other words, as a replacement of the ideal L8 in terms of size, the ideal L8 has a shorter 138mm and a shorter wheelbase 100mm than the ideal L9, but the ideal L8 has a longer wheelbase 70mm than the ideal ONE. It is understood that the ideal L8 will provide six-seater and five-seater layouts, and the five-seater version of the car has significantly more interior space for consumers who do not have rigid demand in the third row.

As for the interior, although the relevant information is not disclosed in the declaration picture, referring to the spy photos previously exposed, the interior of the ideal L8 basically continues the design of the ideal L9, and the traditional dashboard has been cancelled. the central control screen and the co-driver screen adopt an integrated design, with the ability to interact with multiple screens. As for whether the back row will continue the ideal L9 layout, there is no relevant information.

In terms of power, the ideal L8 is replaced with the ideal L9 with the same 1.5T four-cylinder driver, which is provided by Sichuan ideal Xinchen Technology Co., Ltd., with a maximum power of 113kW. It is understood that the lowest charge fuel consumption of ideal L8 is 7.7L/100km (WLTC operating condition), while the lowest charge fuel consumption of ideal ONE is 8.8L/100km (WLTC operating condition).

In recent days, ideal ONE owners from all over the world have "rebelled against each other" because the new car just mentioned will soon become out of print. It is reported that the ideal car will launch the ideal L8 in November, and the ideal L8 is the replacement of the ideal ONE. According to the official statement, after the listing of the ideal L8, the ideal ONE will gradually withdraw from the production line, which means stopping production and sales. However, this is a normal iteration of product update, but caused dissatisfaction among many car owners, because the ideal car did not release the news of the new car listing in advance, and the terminal store promised that it would not be updated during the year when selling the car, based on the trust that many consumers directly chose to buy the ideal ONE, who wanted to turn the new car into an out-of-print car, and the terminal store also sold at a reduced price before stopping production, many car owners were angry.

"ideal ONE false propaganda deceives consumers", "ideal unscrupulous car companies deceive consumers", "there is an ideal ONE between ideals and routines", "cyclists talk about their feelings with ideals, but ideals treat them as fools" … A large number of ideal ONE owners hang rights slogans on their cars. This is the most serious product public relations crisis since the establishment of ideal car.

Car owners believe that the ideal car has problems such as fraud, concealment and false publicity, and demand a refund of 20,000 yuan, provide a lifetime warranty, and reserve the right to replace models at equal prices. From the demands of car owners, we can see that what they care about is not only the price reduction, but also that the new car they have just mentioned will soon become out of print, which will not only affect the value preservation rate of second-hand car transactions, but also increase the cost in after-sales maintenance.

It is understood that the ideal ONE is the first production model of the ideal car, which began delivery in December 2019, and has so far delivered a total of 200000 vehicles. In terms of sales volume, the ideal ONE is indeed a praiseworthy product, whether in the new power products or in the medium and large SUV market, the ideal ONE can be regarded as a leader, and the ideal car also depends on the ideal ONE product to dominate the world, a dozen is three years, which is enough to prove the importance of the ideal ONE to the ideal car.

Some car owners believe that the ideal car could have announced the information of the ideal L8 at the launch of the ideal L9, giving consumers the right to choose to buy new and old models, but this may lead to a significant decline in sales from July to October, while the delivery of the ideal L9 will not start until September, so the ideal car still has to rely on the ideal ONE to support sales in the short term. Therefore, the ideal car would rather sacrifice the customer experience, but also ensure the steady growth of monthly sales.

As the replacement of the ideal ONE, whether its appearance or interior, or power, basically continue the design of the ideal L9, it is not so much the replacement of the ideal ONE as the standard axis version of the ideal L9. As for the future performance of the ideal L8, it is, unsurprisingly, a popular product and ahead of the ideal ONE and the ideal L9. However, the operation of the ideal car not only harms the interests of the new car owners, but also harms the interests of the old car owners, other consumers will also question the ideal car brand, no matter how well the product is done, in the fierce market situation, accurate user groups and user word-of-mouth will also cause a huge anti-phagocytic effect.

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