AutoBeta(AutoBeta.net)09/11 Report--

According to figures released by the China Association of Automobile Manufacturers (CAAM) on September 9, car sales in August 2022 were 2.383 million, an increase of 32.1 percent over the same period last year, of which 1.029 million Chinese brand passenger cars were sold, up 45.3 percent from the same period last year. The market share was 48.4%, an increase of 2.9% over the same period last year.

At present, Chinese brand passenger cars have shown a tendency to crush foreign brands. According to data from the China Automobile Association, from January to August, the market share of Chinese brand passenger cars was 47.8%, the second German brand passenger car market share was 20.2%, while the third Japanese brand passenger car market share was 19.5%. The cumulative market share of German and Japanese brands is only 39.7%. In addition, from January to August, the market share of American passenger car brands was 9.2%, that of Korean brands was 1.6%, and that of French brands was 0.8%.

The reason why independent brands can outperform German and Japanese brands is largely due to the rapid growth of new energy vehicles. According to data from the Federation of passengers, there were 530000 new energy passenger vehicles in China in August 2022, an increase of 111.4 percent over the same period last year, down 9.0 percent from the previous month. In terms of domestic retail share, the retail share of mainstream independent brands, joint venture brands and Tesla in August were 85.3%, 6.4% and 6.5%, respectively. According to the sales ranking of new energy vehicle manufacturers released by the Federation of passengers, there are only three wholly-owned / joint venture car companies in the top 15, including Tesla China, FAW-Volkswagen and SAIC-Volkswagen, and the others are all Chinese brands.

In the market of new energy vehicles, the improvement of supply and the rise of oil prices have brought about a hot market. The rise in oil prices and the locking of electricity prices have led to the hot performance of electric vehicle orders. The month-on-month trend of new energy vehicles and traditional fuel vehicles in August was obviously promoted by the policy. Various localities have issued strong policies to encourage consumption, and the production of mainstream car companies has continued to rise, changing the law of the off-season and further boosting the car market in August.

According to the list of "Automotive Industry concerns" statistics, the top 10 car companies in August were BYD, FAW-Volkswagen, SAIC-Volkswagen, SAIC-GM, Changan Automobile, Geely Automobile, Dongfeng Nissan, Guangzhou Automobile Toyota, FAW Toyota and Chery Automobile. Great Wall Motor fell out of the top 10 again. Overall, the performance of independent brands and joint venture brands were evenly split, with BYD still the best performer, with an increase of 153.5% to 168900 vehicles compared with the same period last year, while the best performance of the joint venture brand was FAW-Volkswagen, with an increase of 38.1% to 163600 vehicles.

According to the data, BYD sold 168900 vehicles in August, up 210.5 per cent from a year earlier. It should be noted that BYD is the only manufacturer on the list to sell new energy models and has overtaken North and South Volkswagen to become the No. 1 passenger car market for two months in a row. At present, BYD sales are still rising, with monthly sales of up to 200000 vehicles this year. According to this trend, FAW-Volkswagen may find it difficult to win the top spot in the passenger car market.

In addition to BYD, including Changan Automobile, Dongfeng Automobile, Geely Automobile and other manufacturers are also speeding up the development of new energy vehicles, new energy vehicles have gradually become an important source of sales growth, of which the cumulative sales of Changan Automobile increased by 0.3% over the same period last year. Chery Automobile increased 24.3% year-on-year.

German sales, mainly from SAIC-Volkswagen, FAW-Volkswagen, Beijing Mercedes-Benz and brilliance BMW, all achieved year-on-year growth in August. However, due to the impact of the epidemic in Shanghai and Tianjin, a number of German car companies reduced or stopped production, resulting in a decline in sales. Among them, FAW-Volkswagen fell 6.0% in half a year, SAIC-Volkswagen fell 19.7%, brilliance BMW fell 9.8%.

In addition to German, although the Japanese joint venture brands dominated by Guangzhou Automobile Toyota, FAW Toyota, Guangzhou Automobile Honda, Dongfeng Honda and Dongfeng Nissan are not deep in the hardest-hit areas except FAW Toyota, but affected by the epidemic in Tianjin and Shanghai, the life of the above Japanese joint venture brands is not easy, including Guangzhou Automobile Toyota and Guangzhou Automobile Honda to achieve growth, while Dongfeng Nissan, FAW Toyota and Dongfeng Honda all declined, especially Dongfeng Honda. Its cumulative sales fell 9.1% from a year earlier, while Dongfeng Nissan fell 16.8% from a year earlier.

German and Japanese brands led by Volkswagen, Toyota and Honda have enjoyed unlimited prosperity, but they are slightly powerless in the new energy car racetrack. In the face of the soaring market share of independent brands, second-tier joint venture brands may face a life-and-death situation. In the short term, joint venture brands may still be able to survive on market dividends for a few years, but in the face of the upsurge of their own brands, if they do not have enough skills, they may end up like JEEP, DS and Renault.

Independent brand has become the mainstream of this auto show, mainly due to the fact that most of the independent brand new energy transformation adopts the development strategy of pure electric brand independent development + traditional fuel brand transformation to hybrid, and the transformation of fuel vehicle to hybrid is relatively small. it is another track for independent brands to surpass joint venture brands outside the field of pure electricity. In contrast, due to the joint venture brand development in the fuel vehicle market for many years, the determination of transformation is not resolute and thorough, most models through oil to electricity to achieve new energy transformation is obviously difficult to achieve the desired results. In the future, with the accelerated upward layout of independent brands, the competition in the new energy market will be more fierce in the future, and the survival of the fittest will be more obvious.

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