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Car preservation rate is an index that many people pay attention to when buying a car. in general, the preservation rate is related to brand influence, car age, maintenance costs, market share and other factors. The concern of the automobile industry is understood from the "Research report on China Automobile maintenance rate in August 2022" jointly released by the China Automobile Circulation Association and Jingzhen Evaluation. The report shows that there has been a general decline in the value preservation rate of all levels of models in China in August 2022.

In terms of the preservation rate of models at all levels, there is a strong demand for small cars and compact cars, but the most value-preserving models are medium and large SUV and MPV, in which the preservation rate of MPV increases sharply, while in the field of medium and large cars, the luxury brand represented by BBA has the highest preservation rate. However, it should be noted that in the preservation rate of luxury brands, a number of luxury brands showed a downward trend in August.

(source: China Automobile Circulation Association)

According to the data, Porsche, Lexus and Mercedes-Benz are still in the top three, with preservation rates of 90.0%, 84.7% and 71.6% respectively, but all declined from the previous month, with Lexus falling the most, with a decline of 1.9%. Except for the top three, BMW, Volvo, Infiniti, Tesla and Jaguar all showed a downward trend, of which BMW, which ranked fourth, fell 0.9% from the previous month, and Tesla was the brand with the highest decline among luxury brands. it fell 3.5% to 54.8% from the previous month, while Land Rover and Lincoln were the only brands that rose, with Land Rover up 2.2% from the previous month. The preservation rates of Audi and Cadillac are the same as last month.

In terms of independent brands, the overall preservation rate has generally declined. Wuling, which ranks first, has a value preservation rate of 68.0%, up 2.3% from the previous month; Wei Brand ranks 11th, with a month-on-month increase of 0.8% to 58.4%. With the exception of the above two car companies, the value preservation rate of other car companies has declined. It should be noted that since June, the preservation rate of independent brands has declined continuously. In terms of specific breakdown, the highest decline in the three-year preservation rate of the 15 independent brands on the list in August was Lecker, which fell to the fourth place, down 3.6% from July. The main reason for the decline may be due to poor brand awareness and poor market performance, which is down 2.8% and 2.5% respectively. As the leader of new energy car companies, BYD's preservation rate also fell 2.4%.

(source: China Automobile Circulation Association)

For the general decline in the preservation rate of independent brands, the China Automobile Circulation Association said: "the high-end of independent brands has encountered certain resistance, which needs to be solved by measures to promote consumption at the macro level." At present, Changan Automobile, Roewe and other large-scale brands still have a certain scale advantage, but NIO, as a new force, has encountered a bottleneck in the "stock market". Previously, there were media reports. NIO plans to launch a third car brand in addition to the two brands of NIO and Alps, focusing on the market of 10-200000 yuan, and its three major brands are regarded as the relationship between "Audi-Volkswagen-Skoda" within Volkswagen Group. Focus on luxury, middle and high-end, middle and low-end markets respectively, the third brand, like Xilai and Alps, operate independently, and have independent leaders and R & D systems, and are currently recruiting core teams.

In terms of joint venture brands, the preservation rate of Japanese brands is in the first echelon, with Toyota, Honda, Mitsubishi and Nissan ranking first to fourth respectively, but judging from the overall ranking increase, Japanese brands have also declined a lot from the previous month, including Honda down 1.6%. Nissan fell 0.2%, Mitsubishi maintained the same level, only Toyota rose 0.8%, Mazda still ranked low, down 3.6% from the previous month. The preservation rate of American brands is relatively good, while that of the Jeep brand has increased by 2.3 per cent, mainly due to the increase in the proportion of imported Jeep cars, but because Jeep domestic cars have been discontinued, the preservation rate of domestic models is low; the preservation rates of mainstream joint venture brands Buick and Ford fell by 3 per cent and 4.7 per cent respectively. The China Automobile Circulation Association pointed out that although the preservation rate of individual minority brands has increased, the overall premium of joint venture brands is continuing to decline, and second-hand automakers are unable to reverse this trend.

(source: China Automobile Circulation Association)

The automobile industry is concerned that there are many factors that affect the value preservation rate of vehicles, such as the number of cars in the market, product popularity and market terminal concessions, so the car value preservation rate is not the only criterion to judge whether the model is good or bad. however, the car value preservation rate has a high reference value for consumers to choose and buy new cars, on the one hand, it can make consumers suffer less losses when buying cars. On the other hand, it reflects the recognition of vehicles in the market to a certain extent, so it can also be used as an index for consumers to pay attention to when choosing and purchasing models.

According to the latest data from the Federation of passengers, retail sales in the domestic narrow passenger car market in August were 1.871 million, up 28.9% year on year and 2.9% month on month. From January to August this year, retail sales in the domestic narrow passenger car market totaled 12.95 million units, an increase of 0.1% over the same period last year. The HKIFA pointed out that the capacity losses of some car companies will be released in September, and production and sales are expected to achieve high growth in September compared with the same period last year.

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