AutoBeta(AutoBeta.net)09/12 Report--

In the latest batch of new car applications from the Ministry of Industry and Information Technology, Harvard H-DOG was officially exposed. according to the declaration information, the new car was marked with the word "Big Dog", and the Chinese names included "Big Dog", "Big Dog MAX", "Big Dog PRO", "Hunter Dog", "Thunderdog" and "Lightning Dog". It is expected that the Chinese name of H-DOG may still be named "dog category" in the future.

The new car has been unveiled at the Chengdu auto show. The declaration picture shows the Harvard H-DOG fuel version. In terms of power, the new car is equipped with a 2.0T engine with a maximum power of 175kW. After that, the H-DOG will also provide a plug-in version with DHT-PHEV technology, that is, a 1.5T engine + 2 gear DHT-PHEV, with a system power of 240kW and a peak torque of 530Nm, with a pure electric range of 50150km depending on the capacity of the battery pack.

In terms of appearance, from this latest declaration picture, the new car has a white painted body, with a black polygonal intake grille on the front face, a medium grid with a Harvard brand LOGO, and retro round headlights on both sides, with an overall shape similar to that of a Harvard dog.

On the side of the body, the side lines of the new car are very distinct and the shape is more square. C-column adopts slip-back design, and the whole adopts the rugged design style of retro, showing a hard-school effect in visual effect. From the perspective of declaration information, the new car wheels will be designed with bare rivets and equipped with wheels and side radar options. In terms of size, the length, width and height of the Harvard H-DOG are 4705/1908/1780mm, the wheelbase is 2810mm, and the interior is called "Big Dog", which is larger than that of Haverdog and Havercool Dog. For comparison, the length, width and height of Haverdog are 4620/1890/1780mm, wheelbase is 2738mm, positioning compact SUV; is 4520/1875/1745mm, wheelbase 2710mm, positioning compact SUV.

In the rear part, the change of the new car is relatively great, the taillights on both sides of the new car do not adopt the through design, but adopt a new design style, which is very novel, which is obviously different from the model sold under the Harvard brand, with the words 4WD and Haverdog on the tail mark.

In the interior part, the interior design of the new car is relatively conventional, with a large number of leather fabric packages, a 12.3-inch dashboard and a 14.6-inch suspended central control screen, and below the large-size suspended central control screen are two rectangular air conditioning vents. Continue the aviation gear handle on the Harvard KuGou model.

At present, the Harvard brand has successively laid out two models: the Harvard Dog and the Harvard Cool Dog, of which the Harvard Dog is the first model of the Harvard Dog series, which went on sale on September 25, 2020. the price range is 11.99-161500 yuan. the new car is based on the Great Wall lemon platform. it is the first model named by netizens. In June 2022, the Haverhound hunting version went on the market, with a price of 148900 yuan to 167900 yuan. The power is equipped with 1.5T and 2.0T engines, of which 1.5T engine has maximum power 135kW and peak torque 275N ·m, all of which match 7-speed wet double clutch gearbox.

The Harvard Cool Dog, the second model of the Harvard Dog, went on sale on Aug. 10, with a price range of 12.38 yuan to 149800 yuan. In terms of power, the new car is equipped with 1.5T high and low power engine, the maximum power is 110kw and 135kw, and the maximum torque is 218N m and 275N m respectively. In terms of transmission, the whole system is equipped with a 7-damp double-clutch gearbox, the highest model is equipped with a timely four-wheel drive system, and the rest of the models are two-wheel drive.

As a Harvard "dog" series model, the Harvard Dog is one of the important sales sources of the Harvard brand. Data show that in the past year, the cumulative sales of the Harvard Dog reached 100971, second only to the 288985 Harvard H6. According to the Harvard brand's previous new car plan, in addition to the Harvard Dog and Havercool Dog, the future Harvard Dog series will also launch a total of seven models, including small SUV, medium-sized SUV and medium-to-large SUV.

According to the latest data, the cumulative wholesale sales of Great Wall cars from January to August in 2022 were 708671, down 9.61 per cent from a year earlier; sales in August were 88226, up 18.81 per cent from a year earlier and down 13.44 per cent from a month earlier. Of these, Harvard brand sales totaled 400582, down 18.13% from a year earlier; August sales were 50400, up 24.26% from a year earlier.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat