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Recently, Huawei Yu Chengdong said on his personal Weibo: the M5 EV looks better and is easier to drive. It not only has advanced hardware, but also has an all-aluminum alloy chassis of millions of luxury cars, and its software has taken it to the next level. At the same time, it also said on Weibo on Sept. 8: just two days after the release of the AITO M5 EV, a large number of consumers have immediately gone to Huawei stores across the country to experience the real car, feeling the intelligent pure electric design and "smart cockpit ceiling" of the M5 EV. Thank you very much for your trust and support! We will gradually ship the M5 EV to more cities and more stores, and bring the real intelligent travel experience to everyone!

It is understood that the M5 EV went on sale on September 6, with a total of two new models, with the standard version priced at 288600 yuan and the performance version priced at 319800 yuan. As of 20:30 on the launch day, there were more than 30, 000 users of M5 EV orders, according to official figures. It is worth noting that Yu Chengdong used famous phrases such as "far ahead" and "surpassing millions of luxury cars" when talking about the M5 EV at the press conference. At the earlier delivery ceremony of the M7, Yu Chengdong said that the M5 EV is the most beautiful pure electric SUV in the world.

According to relevant information, AITO is the latest automobile brand under Cyrus Group, which is jointly built with Huawei, which is mainly responsible for research and development, production and delivery, while Huawei is responsible for brand sales channel promotion. At present, AITO has three models, the MJ M5/M5 EV and the M7, all of which are hosted by Huawei Yu Chengdong, who has repeatedly spoken for AITO on social platforms.

Earlier, on the delivery of the first batch of M7 owners, Yu Chengdong said: "A friend told me that our car has a great disadvantage, that is, the price is too cheap, can you sell it a little more expensive." I hope that selling more expensive can reflect his identity, because he used to buy more than one or two million yuan and would not buy it so cheaply. After driving, I really felt that our car was very good value for money. Many people on the Internet hack us, saying that our car is the same as more than a hundred thousand cars. I'm telling you, even the chassis is different. " As soon as the remark came out, it immediately aroused a heated discussion among netizens.

Recently, many new forces of car-building and new cars have been listed on the market, and its officials have exposed many golden sentences to provide their own vehicle platform. Li Xiang, a former ideal car CEO, said, "the L9 is the best household flagship SUV with less than 5 million yuan. Its suspension uses a front double-arm and rear five-link structure, providing flagship driving performance and ride comfort, together with a millisecond response CDC damping system. Even compared with Curinan, we are not afraid at all." After that, there is Xiaopeng car he Xiaopeng G9, which will be the best SUV within 500000. Zhang Yong, chairman of Naga Automobile, has also said, "Nezha S is the best sedan car within 1 million, and you deserve to have it." and the president of Evergrande said that the Hengchi 5 sale is a foregone conclusion. I do not know since when, the new power of car building this kind of publicity and opportunity marketing has become a "routine operation". From a marketing point of view, it is indeed possible to harvest a wave of attention to the model.

However, whether the product can be favored and recognized by consumers is the most important thing. Judging from the current situation of the new power of car building, the overall market situation has been established, but the image of the brand is still being shaped. With reference to the previous market, luxury brands such as BBA strongly occupy a large share of the traditional luxury car market, and under the wave of new energy vehicles, although these traditional luxury brands also accelerate the layout of this market, they lack advantages, while Ulai, ideals and interlocutors have successively targeted millions of luxury cars, in fact, the more important purpose is to create a high-end image of the brand. However, for consumers, choosing a luxury car pays more attention to the quality of the car, rather than simply listening to the "hi" marketing between the founders to place an order, whether the product is really good value for money is the key.

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