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Today, at the World Design Capital Conference, Huawei smart car solution BU CEO Yu Chengdong said in a speech: "when we released the M7, some people sprayed our product car does not look good, I would like to say that his taste is also more Low, I think a great design can only pass the test of time, the more you look at the product, the more you like it, this is a great design." At the same time, Yu Chengdong pointed out that Huawei's design is subtraction, the pursuit of extreme simplicity, to stand the test of time, "every proposal and proposal of our industrial design, I make the final decision as a selector, if my taste is more Low, it will be a disaster to the team." Of course, we have a professional team that will do professional research, which is in line with our design spirit and design philosophy. "

Of course, this is not the first time Yu Chengdong has been on the M7 platform. At the delivery ceremony of the first batch of M7 owners on August 24, Yu Chengdong said: "A friend told me that our car has a big disadvantage, that is, the price is too cheap, can you sell it a little more expensive." I hope that selling more expensive can reflect his identity, because he used to buy more than one or two million yuan and would not buy it so cheaply. After driving, I really felt that our car was very good value for money. Many people on the Internet hack us, saying that our car is the same as more than a hundred thousand cars. I'm telling you, even the chassis is different. " In addition, Yu Chengdong also said that he eliminated the BMW at home with the M5 and the Porsche with the M7, and now the BMW and Porsche at home are no longer open. There are friends who are ready to buy BMW X5, GLS and even Maybach, and now they all ask him to buy the M7. Even after experiencing the Zero Gravity seat of the M7, the car was opened to the driver and the bosses sat by themselves.

According to relevant data, the M7, as the second model built by the AITO brand, began delivery on August 24th. The new car is located in the medium and large SUV, with a 6-seat layout, equipped with a brand new Hongmeng OS intelligent cockpit, equipped with a hybrid system with added programs, the price range is 31.98-379800 yuan, the pure electric service reaches more than 200km, and the operating condition is up to 1220 km when fully charged and full of fuel. According to official data, orders for the M7 have exceeded 60,000 units within 72 hours of the opening of the pre-sale.

As for the sales of the M7, Yu Chengdong once said: he hopes to ask the M7 to sell 30, 000 units a month, more than 300000 in 12 months a year. However, judging from the official sales volume, it is still a long way from Yu Chengdong's goal. According to relevant data, the M7 sold 1100 vehicles in July and 5336 in August, accounting for 24.06 per cent of Jin Kang Selis's sales.

With the delivery of the M7 and the launch of the M5 EV, the product matrix of the AITO brand is being further improved. At present, the M5, M7 and M5 EV of the AITO brand are on sale, and the M5 will be released on December 23, 2021. As Huawei's first model, Yu Chengdong is also optimistic about the M5, which has set a target of selling 300000 cars a year and plans to use 1, 000 stores to sell cars by the end of the year. However, Yu Chengdong also said later that at present, Huawei's brand marketing ability, retail channel ability, and product competitiveness can support the sales target of 300000 units, but considering that the products have just climbed the slope, there are huge risks in the supply chain. Serious shortage in the industry and other problems should not be underestimated, 300000 still has a lot of challenges. The M5 EV launched in September and officially had more than 30, 000 orders on its first day.

With the addition of the M7 and M5 EV, Selis's sales have also increased significantly. According to the latest production and sales figures released by Selis in August, Selis sold 10045 vehicles in August 2022, an increase of 1277.91% over the same period last year, and a cumulative sales volume of 39433 vehicles from January to August in 2022, an increase of 1211.37% over the same period last year. Increase is a good thing, but the problem of production capacity is also the biggest resistance to Selis. However, according to media reports, the third Selis plant has been built, named "Liangjiang New area SE Project", which is expected to be completed in the third quarter of 2023 and will have an annual production capacity of 700000 vehicles in the future. It is not difficult to see that with the growth of Selis delivery, the market competition of new energy vehicles will become more and more fierce in the next few years.

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