AutoBeta(AutoBeta.net)09/16 Report--

On September 16, the RADAR brand revealed on its offline Workshop that radar cars will launch more than five products during the period from 2022 to 2026, including medium-sized pure electric pickup trucks, medium and large new energy pickup trucks, full-size pure electric pickup trucks, cross-country SUV, ATV and other models, covering pure electricity, super hybrid and other power modes.

According to the concern of the automobile industry, "Radar car" is Geely's new high-end new energy pickup brand. In April this year, Geely Holdings registered a new brand "RADAR" and became a subsidiary of Geely, dedicated to building high-end new energy pickups. On July 12, Geely identified the new high-end new energy pickup brand RADAR as "Radar car" and unveiled its first pickup model, "RD6" on the same day. Radar Automobile is Geely Holdings wholly-owned grandson company, according to Tianyan check information, Radar Automobile (Shandong) Co., Ltd. was established in November 2021, the legal representative is Ling Shiquan, registered capital of 300 million yuan. Radar Automobile is a wholly-owned subsidiary of Hangzhou Geely Automobile Research and Development Co., Ltd.

On the model, as the first pickup model of the radar brand, RD6 is based on the vast structure of SEA, using double-row five-seat design, positioning "outdoor travel brand". At present, the car has been declared in the Ministry of Industry and Information Technology, and the new car is expected to be delivered in the fourth quarter.

In terms of appearance, the overall shape of the new car is strong. The front face is designed with a closed grille, the headlights are integrated with the medium net, the center is composed of several three-dimensional irregular squares, and the grille is below the middle is the "radar car" brand English letter "RADAR" LOGO, with exaggerated decorative design on both sides, with the popular daytime driving lights running through LED, the overall recognition is extremely high.

On the side of the body, the new car is modeled with a traditional double-row pickup truck, and the huge wheel arch design makes the whole car look quite strong. In terms of body size. The length, width and height of the new car are 5260/1900/1830mm and the wheelbase is 3120mm. The rear part of the car is designed with a through taillight, showing the shape of the letter "X", the interior of the taillight uses the structure of the meter flag, the license plate is placed under the taillight, and there is an auspicious English logo at the bottom.

Interior part, different from the past pickup tool car properties, the new car mainly highlights the luxury and exquisite sense of the model. On the material, the car is covered with a large area of soft material and decorated with chrome-plated decorations. on the configuration, the top of the center console is double 12.3inch suspension multimedia screen and 9-inch full-color HUD. At the same time, the new car is also equipped with 51-inch panoramic skylight, which is more luxurious as a whole. In terms of power, the new car is equipped with 200kW high-performance three-in-one electric drive, 0-100km/h acceleration time of 6 seconds, the maximum mileage of more than 600km.

In fact, this is not the first time Geely has entered the pickup market. As early as 2014, Geely Commercial vehicle Group was established, and then released three major brands, including long-distance car, O'Ling Automobile and Hummer Technology. Among them, long-distance car launched a load-bearing pickup called remote FX in November 2020, but because the car was directly transformed by Boyue, it did not perform well in the market. In November 2021, Geely Commercial vehicle Group spun off its pickup business and planned to transform it into a high-end, electric brand, targeting the new power brand Rivian in the United States. After entering 2022, it launched a new high-end new energy pickup brand "Radar car".

As Geely's new high-end new energy pickup brand, "radar car" model will also face greater pressure after the launch. At present, including Great Wall Automobile, Changan Automobile, Chery Automobile and other independent brand car companies have entered the pickup market. On August 30, Changan Automobile officially launched its new pickup product, the Changan Trailblazer, which is equipped with Blue Whale's new 2.0T power pickup version. In July 2021, Chery officially independent "Jettos" on the "Jetway Brand Night" and released the "44th 34th N" product lineup, which includes hard off-road vehicles and hard pickup products. Among them, the hard off-road pickup has a total of P2 and P3 models, which are expected to be unveiled as early as 2023. Great Wall, which has some attainments in the pickup market, has also stepped up its efforts to lay out this market segment. At the rectangular Chengdu auto show on August 26, Great Wall Gun officially unveiled the "mountain and sea cannon" model, which locates large, high-performance luxury pickups.

According to the data of the Federation of passengers, from 2019 to 2021, the cumulative sales of pickup trucks were 440000, 480000 and 550000 respectively, showing a momentum of gradual growth. Entering 2022, the pickup market still shows a good trend, with cumulative sales of 343000 pickup vehicles from January to August in 2022, of which 40, 000 were sold in August, an increase of 18.4% over the same period last year. The Federation pointed out that the overall trend of the pickup market is relatively strong this year, but the monthly sales trend is relatively volatile. Relying on the strong growth of pickup exports, pickup production and sales performance is still better than other commercial vehicle sub-markets. In addition, according to the "Research on Development Trends and Policy recommendations of pickup Industry" jointly completed by the China Automobile Association and the National Information Center, under the premise of the steady progress of lifting the ban on the right to enter the city, the domestic demand of the pickup market will reach more than 1 million vehicles by 2030.

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