AutoBeta(AutoBeta.net)09/18 Report--

"car value preservation rate" is not only an important embodiment of brand recognition and product power, but also an important index that consumers need to consider when buying new cars. The so-called preservation rate is the ratio of the circulation price of second-hand cars to the ex-factory price of new cars. We can simply understand that the circulation price of second-hand cars is divided by the price of naked new cars. Recently, the China Automobile Circulation Association released the report on the preservation rate of Chinese cars in the first half of 2022, which includes the ranking of brands, models, classes and new energy vehicles. Next, let's take a look at the changes in the value preservation rate of Chinese cars in the first half of 2022, and give you some suggestions for buying cars.

The report briefly introduces the value preservation rate of each class of models within three years. On the whole, the three-year preservation rates of small cars, medium and large vehicles, medium and large SUV and MPV are all more than 70%, of which the medium and large SUV takes the lead with a preservation rate of 82.03%, and is the only class model in the list that exceeds 80%. Compared with 2021, basic models of all classes showed growth, especially medium and large SUV, which increased from 74.61% in 2021 to 82.03% in the first half of 2022. As for the reasons for the rise in the preservation rate, in addition to the epidemic situation and the shortage of spare parts affecting the balance of supply and demand, the complete abolition of restrictions on the relocation of used cars will greatly promote the mobility of used cars.

Let's take a look at the performance of the preservation rate of specific brands. Porsche ranks first with a three-year preservation rate of 96.47%, while Lexus ranks second with 91.63%. The reason why the preservation rate of Porsche and Lexus is relatively high, in addition to the import identity online, the price increase in the end market is also the main reason why the preservation rate is in the forefront. In contrast, Toyota and Honda's preservation rate is relatively stable, more than 80%, of which Toyota is 83.49%, Honda is 80.80%, not even Mercedes-Benz, BMW, Audi and other first-tier luxury brands.

Swipe left and right to see more

However, although the value preservation rate of Japanese luxury brands such as Infiniti and Acura is more than 60%, there is really no sense of existence in China, whether Infiniti or Acura does not have a high retention in China, especially Acura, which announced its withdrawal from China in April this year, which will certainly have a greater impact on the preservation rate in the long run.

In addition, Skoda of German brands has fallen off the list, with Volkswagen at the bottom, with a three-year value preservation rate of 66.46%, while American brands such as Buick, Ford, Cadillac and Lincoln are basically stable at more than 60%. Close to independent brands such as Wuling, Lecker and Harvard. In particular, Tesla is the most valuable brand in the United States in 2021, with a three-year preservation rate of 64.82%, ahead of Buick, Cadillac and other brands, falling to 62.11% in the first half of the year.

In addition to announcing the preservation rates of brands in various countries, the China Automobile Circulation Association also announced the ranking of the preservation rates of subdivided models at all levels. On the whole, the value preservation rate of Japanese models is significantly higher than that of German and American models, and the highest preservation rate is still Honda fly / Accord / Civic / CR-V/XR-V, Lexus ES, Toyota Camry / Hanlanda / RAV4 Rongfang, Suzuki Jimni and other star models, such as Honda Accord, Honda fly 83.61%, Toyota Camry 82.5%. Toyota Hanlanda is as high as 90.36%. However, in the medium and large cars and medium and large SUV markets, there are mainly imported German or luxury brands, especially the medium and large SUV, such as Mercedes-Benz G-Class and Toyota Prado, there is a certain price increase in the end market. This situation is also reflected in the MPV market, such as Toyota Elfa, where the price of used cars exceeds the vehicle guide price, with a three-year preservation rate of 135.70%.

Swipe left and right to see more

According to the retail data of the Federation of passengers, 2.247 million new energy narrow passenger cars were sold in China in the first half of 2022, an increase of 122.4 percent over the same period last year. So, what is the value preservation rate of new energy vehicles in the first half of the year? In terms of pure electric models, Tesla Model Y firmly ranks first, with a three-year preservation rate of 88.76%, followed by Porsche Taycan, 88.02%, and domestic minicars, ranking third. Hongguang MINIEV has a three-year preservation rate of 87.55%. In contrast, the preservation rate of Tesla is significantly higher than that of other pure electric vehicles, so if you consider the preservation rate of new energy vehicles, it is recommended that Tesla be the first choice.

Swipe left and right to see more

In terms of plug-in hybrids, Porsche Cayenne has the highest preservation rate, with a three-year preservation rate of 104.47%, followed by BMW X5 and range Rover sports versions with a preservation rate of more than 80%. It is worth mentioning that the three-year preservation rates of BYD Qin PLUS DM-i and Han DM-i are both more than 80%, second only to the above three models. If the identity of imported models is not taken into account, BYD's value preservation rate is still relatively considerable.

The preservation rate has increasingly become an important index for consumers to consider, and it is the embodiment of the comprehensive level of automobiles. The advantage of models with high preservation rate is to make consumers bear less economic losses caused by product devaluation, and it is also the embodiment of brand premium and product value. Some netizens said, "Japanese online has not won, sales and preservation rate have not lost." Judging from the list, the value preservation rate of Japanese-based joint venture brands is still much higher than that of independent brands, although the product power of independent brands has improved significantly in recent years, and intends to improve the high-end of the brand, but from the perspective of the current automobile consumer market, if you care about the preservation rate, consumers will certainly be more inclined to choose joint venture brands. Similarly, China's new energy vehicles take the lead in the global market, but at present, the value preservation rate of new energy vehicles is not considerable, if you consider the preservation rate, then it is better to choose fuel vehicles.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat