AutoBeta(AutoBeta.net)09/19 Report--

On Sept. 19, SAIC GM Chevrolet's new compact SUV-- Star Milo officially launched a new model with a price range of-10,000 yuan. It is understood that the positioning of the new car is between the pioneer and the explorer. Officials said that the "bumblebee" Comero is a household name, and it is hoped that the "little bumblebee" star Milo will have an exclusive custom-made gold battle suit to be recognized by the market in the future.

In terms of appearance, the front face of Star Milo uses the design concept of "X-type Thunder", which is surrounded by "X" type chrome-plated strips, which uses a large-size forward air grille, and the medium net uses a staggered form of mesh structure. At the same time, the interior also uses a bright black through-type decorative strip to connect the LED daytime driving lights on both sides, and the overall sense of mecha is relatively strong. In addition, the new car also uses a split headlamp group, which is integrated with the heat dissipation openings on both sides of the front.

On the side of the body, the new car adopts an upward waistline design, and the front and rear fenders are slightly wider out of the car body, together with black wheel eyebrows to make the new car have some wide body visual effects. In the rear part, the new car is equipped with a small roof spoiler, the taillight adopts a special-shaped design and is decorated with a vent at the bottom, and the rear enclosure forms a double-layer two-color design with the trunk to increase the hierarchical sense of the vehicle. In terms of size, the length, width and height of the new car are 4537/1823/1564mm, and the wheelbase is 2700mm, which has certain advantages compared with the joint venture compact SUV of the same level.

In terms of interior decoration, the new car adopts a new design technique, which has a certain improvement with the models currently on sale, with a 10.25-inch full LCD dashboard and a 10.25-inch suspension central control multimedia display screen to enhance the car's sense of technology. In addition, the new car is also equipped with a three-spoke multi-function steering wheel, the central control center also retains some physical buttons, with a mechanical shift mechanism, the overall details also reflect the mechanical flavor of some traditional cars.

In terms of power, Xingmai Luo is equipped with the eighth generation Ecotec brand-new 1.5T four-cylinder engine, the maximum power 135kw, the maximum torque 250N ·m, and the transmission system matches the CVT continuously variable transmission. Official data show that the 0-100km/h acceleration time of the new car is 7.9 seconds, and the fuel consumption of WLTC is 6.5L/100km.

Chevrolet, the largest brand under General Motors Group, was founded on November 3, 1911 and introduced into China by SAIC GM on January 18, 2005, becoming the third largest product under SAIC GM. According to the official website, Chevrolet's models currently on sale include Marebo XL, Coruze, Kowoz, Volando, Chuangku RS, Chuangjie, Trailblazer, Explorer and other models.

As one of the joint venture brands, Chevrolet has a low sense of existence in China. According to the insurance figures, SAIC GM Chevrolet sales totaled 125900 vehicles from January to August in 2022, down 23.13% from a year earlier. In terms of specific models, the model with the highest sales is the Coruze, with cumulative sales falling 4.21% year-on-year to 67700 vehicles from January to August, followed by the Malibu XL, down 42.6% to 21700 vehicles, and the third is the explorer, down 38.22% to 14300 vehicles.

As the most competitive compact market in China, Chevrolet launched the Chuangjie model to compete in the compact SUV market as early as September 2019. All the models are equipped with 1.3T turbocharged engine with a guide price range of 13.99-179900 yuan, but the consumer awareness is low, and the sales of this model in China continue to be depressed. According to the data, the cumulative sales of Chuangjie from January to August were only 653 vehicles, down 54.97% from the same period last year.

As a blockbuster model in the Chevrolet compact SUV market, Xingmai Luo is obviously more sincere than Chuangjie models in terms of appearance, size, interior decoration and power. at present, Chuangjie sales remain low, and Xingmai Luo can directly replace its market and compete with Xiaoke, Fenglanda, Tuyue and other models. In terms of price, Chuangjie sells for 13.99-179900 yuan, Fenglanda for 12.58-169800 yuan, and Tuyue for 15.86-216600 yuan. However, from the perspective of the current market, the main competitive pressure of Xingmai Luo is not the joint venture brand, but the independent brand. Changan CS75 PLUS, Geely Xingyue L and other models of the same level are larger in size and cheaper in price. What kind of achievements can Xingmai Luo deliver? Of course, for Chevrolet, which is already in the doldrums in the compact SUV market, the launch of Star Milo can still save a lot of share, at least the increase in sales should be very obvious, as for whether it can compete with other models such as Xiaoke, Tuyue, Changan CS75 PLUS, which have been fighting for a long time in the market, it still needs market feedback.

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