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Gaohe HiPhi Z opened at 10:00 on Oct. 19, according to the official Wechat official account of Gaohe Automobile. As can be seen from the content, the intention payment of Dading is 10,000 yuan. Officials say customers who pay a HiPhi Z deposit by September 30, 2022 and convert it to a large order by December 31, 2022 will be entitled to a reservation in 2022. It is understood that delivery of the new car will begin at the end of 2022.

It is worth noting that the Gaohe HiPhi Z was launched at the Chengdu Auto Show in August this year, with a total of two new models with a price range of 610000 yuan to 630000 yuan. New car appearance: continue the sci-fi appearance similar to the first model HiPHi X, with active intake grille, equipped with PML headlights + ISD interactive lights unique shape, fog lamp area using digital headlamp design, with light and language function. The side of the car body, the lines are relatively smooth, the front and rear spoilers are nested with the car body, and the designs of double opposite doors and magnetic levitation wheel hubcaps increase the science and technology of the vehicle. The rear part of the vehicle is a penetrating taillight group, which broadens the lateral visual width of the vehicle and has great brand recognition.

In terms of interior decoration, the interior of HiPhi Z is minimalist. The new car cancels the traditional dashboard and is composed of HUD and central control display. The steering wheel is a double-spoke design, the front seat is an integrated design, and the rear row is a surround-wrapped cockpit with adjustable backrest angle. In terms of configuration, the HiPhi Z is equipped with 32 driving assist sensors, including 1 lidar, 13 cameras, 5 millimeter wave radar, 12 ultrasonic radar and 1 3-zone release detection sensor, together with high-precision map and positioning module, the maximum forward detection distance is up to 200m. In terms of power, the new car is equipped with front and rear motors, the comprehensive maximum power is 440kW, the peak torque is 820Nm, the capacity of battery pack is 120kWh, using CTP technology, the range can reach 705km under CLTC operating conditions.

It is worth noting that the HiPhi Z is the second model launched by Gaohe. The first model of Gaohe is the Gaohe HiPhi X, which went on sale on September 24, 2020 with a price range of 681.8 million. Because of its high price positioning, the sales prospect of the vehicle has not been optimistic. However, according to the relevant data, Gaohe HiPhi X has repeatedly ranked in the forefront of 500000 yuan in luxury electric vehicle sales since its delivery in May 2021. Gaohe HiPhi X delivered a total of 402 vehicles in August, ranking second in the luxury pure electricity segment of more than 500000.

At present, many car companies are competing to enter the high-end pure electricity market, and some even enter the million-class luxury car market. On Sept. 15, GAC Ean pure electric supercar was released with a pre-price range of 128.6-1.686 million. In addition, in August, according to China Business report, BYD will launch a new high-end brand in the fourth quarter of this year, and the price of the new car will exceed 1 million yuan. The impact on the high-end new energy track has also become a new way for car companies to expand their market share at the high end. Ding Lei, founder of Gaohe Automobile, also said in an interview with the media, "in the long run, with the upgrading of consumption, people's demand for the high-end market continues." The key is whether the product can really reach users, especially high-end users, not only to meet the needs of transportation. If the fuel vehicles in the automobile market of more than 400000 yuan are replaced with electric vehicles, there is a demand for millions of vehicles, and we will not regard the existing electric car market as the ultimate goal. "

In recent years, with the rapid development of new energy vehicles, independent car companies collectively attack the high-end market, and traditional car companies such as Mercedes-Benz, BMW and Audi are also speeding up electric transformation. it is not difficult to see that the high-end track of new energy vehicles will also usher in more competitors in the future. The automobile industry is concerned that the investment of technology will be more important in the high-end market of new energy vehicles in the future. Because the high-end technology can make the new energy models put in by car companies have higher gold content and better impact on the high-price market, the competition between car companies is no longer a simple sales competition, but will pay more attention to the trend of technological intelligence.

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