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"Xiaopeng G9 chassis control is comparable to Porsche Cayenne, vehicle NVH is comparable to GLS Maybach", "this will be the best SUV within 500000"... At the end of June, after Xiaopeng Chairman he Xiaopeng warmed up for Xiaopeng G9 on social platform, the popularity of Xiaopeng G9 in the market also rose. On September 21, Xiaopeng G9 officially launched, the new car launched a total of models, the price range is-10,000 yuan.

In terms of appearance, the Xiaopeng G9 continues the design concept of the X Robot Face family. The overall design of the front is similar to the Xiaopeng P7, with a closed grille on the front face, split headlights on both sides, a slender three-section daytime traffic lamp above, with a penetrating effect after lighting, and a through air intake after blackening treatment at the bottom, which is integrated with the black decoration of the side skirt. The side of the car body, which runs directly from the front light group of a waistline to the taillight group, is equipped with hidden door handles, 21-inch rims and so on. In the rear part of the car, the Xiaopeng G9 uses a through taillight group, which echoes with the through light of the front face, and is embedded in the LED lattice design to bring more visual impact. In terms of size, the length, width and height of the new car are 4891, 1937 and 1680 (1670) mm respectively, and the wheelbase is 2998mm, which is positioned as a medium and large pure electric SUV.

Interior decoration, Xiaopeng G9 in the sense of luxury and technology is still in place, the new car is equipped with full liquid crystal dashboard, the center control runs through to the passenger seat using double screen design. The new car uses a flat-bottomed steering wheel design, and the multi-function keys seem to be replaced by touch buttons, with an embedded full liquid crystal instrument in front. In addition, the space utilization in the central aisle area is very high, with wireless charging of mobile phones, cup holders and armboxes above, and a large storage area hollowed out below. In terms of intelligence, the new car will be equipped with a full stack of self-developed XPILOT intelligent driving system, dual lidar, double Orin chip arithmetic blessing will make the G9 have a better driving experience.

In terms of power, the new car will provide two sets of power systems of two-drive single motor and four-wheel drive dual motor, the maximum power of single motor is 230kW, and the maximum power of dual motor is 175kW/230kW. In terms of charging, 800V high voltage fast charging technology is adopted, which can charge for 5 minutes and last 200km.

On August 23, Xiaopeng released its second-quarter and first-half results. According to the report, Xiaopeng's total revenue in the first half of the year was 14.89 billion yuan, an increase of 121.9 percent over the same period last year, of which automobile sales revenue was 13.94 billion yuan, up 118.0 percent over the same period last year. It is not difficult to see that Xiaopeng's net loss is also increasing in the context of rapid revenue growth.

Compared with the ideal car, Xiaopeng's gross profit margin still has a lot of room for improvement, but the rising cost is difficult to deduce the trend of rising gross profit margin. According to the financial report, Xiaopeng's gross profit margin in the first half of 2022 was 11.6%, of which the car gross profit margin was 9.7%. According to the official website, Xiaopeng currently sells models including the compact SUV G3, the compact P5 and the medium-sized P7. The prices of these three models range from 15 yuan to 300000 yuan, only the P7 wing version is more expensive, and the highest configuration price is as high as 429900 yuan.

The gross profit margin of Xiaopeng is obviously not as good as that of Ulai and ideal, and the prices of the latter two are kept above 300000 yuan. Xiaopeng CEO he Xiaopeng has said it wants to raise its gross profit margin to 25%, but Xiaopeng's gross profit margin in the second quarter was only 10.9%. Therefore, as Xiaopeng's fourth production car, Xiaopeng G9 has become the most expensive model, undertaking the important task of raising Xiaopeng's gross profit margin.

Xiaopeng obviously regards the new car G9 as its hope for the future. From the market feedback, Xiaopeng G9 is significantly hotter than P5, P7 and other models, and the new car may further promote brand sales growth, but as it will not be delivered until the end of the year, it may squeeze other models in the short term. In addition, the Xiaopeng G9 will face competition from models such as the ideal L9 and the NIO ES7, and this is the first time that Xiaopeng has competed with a strong rival at a high-end price.

According to he Xiaopeng's plan, Xiaopeng will launch two more models in 2023, one of which is a competitive model for Model Y, which will be launched in the first half of next year. A number of media have previously predicted that the price of the model will be higher than that of the G3 and lower than that of the G9. However, the new model is a hatchback SUV, positioning and G9 have similarities, if the price range or product power can not be effectively distinguished, it is bound to have a certain impact on G9 sales. Of course, for Xiaopeng, it is difficult to break through, but it is imperative.

In 2022, Xiaopeng set a sales target of 200000 vehicles. By the end of July, Xiaopeng had delivered a total of 80500 vehicles, only 40% of the annual sales target. It is understood that Xiaopeng car has begun to reduce its price. Recently, many users have reported on the network that Xiaopeng offline stores are carrying out promotions, with comprehensive discounts ranging from 10,000 yuan to 20,000 yuan in different regions.

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