AutoBeta(AutoBeta.net)09/21 Report--

Recently, due to the imminent replacement of the ideal car, the ideal one has fallen into a storm of suspension of production, and the market price of the ideal ONE second-hand car has plummeted. As can be seen from the Automobile Home used car website, the prices of most of the ideal one2021 used cars have fallen below 300000, some 2021 models are as low as 275000, and the 2020 ideal one second-hand prices are all between 220000 and 250000.

In view of the big dive in the price of ideal one second-hand cars, some ideal ONE owners said in an interview with the media that there were still about 310000 yuan quoted by second-hand car dealers at the end of July, but only 270000 on September 2. He said he "didn't sell the car the first time and thought it wouldn't fall much." But after ideal ONE reported a discount of 20, 000 and stopped production in early September, the price of used cars plunged directly. " Today, a Weibo digital blogger posted on Weibo that the ideal ONE has just sold 260000. It said that the car was sold to the second-hand car dealer through the platform, the platform 10, 000 yuan handling fee, the car dealer's closing cost of 270000, he earned another 20, 000, that is, the final 290000 sold.

It is understood that in early September, the ideal car was reported to be sold at a terminal store with a price reduction of 20,000 to 30,000 yuan. in addition, the production and sale of the ideal ONE model will be stopped, and the ideal L8 model will be switched to a replacement model in November. In response to the news, the ideal side responded: 20,000 is not a price reduction, but a means of promotion. The follow-up will be based on ideal L8 production and sales, and ideal ONE will gradually withdraw from the production line. In addition, the ideal car also issued in the official App "instructions on ideal ONE after-sales guarantee and software upgrade service", indicating that after the release of the ideal L8, the basic after-sales protection of the ideal ONE will not be affected, and the ideal car will strictly fulfill the quality assurance commitment for all car owners, and provide original pure accessories for maintenance and quality assurance services in the process of use.

At present, according to the official website of ideal car, the price of ideal ONE is 349800. Some netizens have sent out a picture of a conversation with an ideal auto worker, and you can see from the picture: at present, in addition to a discount of 20, 000 yuan for buying an ideal one car, there are 5000 yuan of superimposed car coupons and 10000 yuan of replacement subsidies, with a total cash discount of 35000 yuan.

According to the discount amount shown in the picture, it is not difficult to calculate, even if the ideal one price is only about 310000, then for the ideal one used car market price, it will be affected to a certain extent. A professional second-hand car buyer pointed out: according to the ideal ONE of the 2022 model, for example, the new car is 349800 yuan. Before the new car price is reduced, the general purchase price can be between 290000 and 300000, but the new car price will be reduced by 20, 000, plus the old car will be discontinued, which will deal a great blow to the market confidence, and the store's spare parts are generally not very big, which is bound to affect the future maintenance, the same car. The current purchase price is only about 260000.

The news of the ideal ONE car discount and suspension of production has also caused the dissatisfaction of many new and old car owners, and recently there have been a number of incidents of ideal one car owners pulling banners to protect their rights. At present, it may show the double-edged sword effect of the direct operation mode. Cui Dongshu, secretary-general of the Federation, said that under the direct operation mode, in the face of disputes caused by vehicle promotion and price reduction, manufacturers who have lost the support of the dealer system will be relatively more passive. On the other hand, if the car is sold in the dealer mode, the market price of the model has room to adjust flexibly with the market supply and demand, so that the price dispute can be avoided to the maximum extent.

However, the problem of discontinued preferential price of models exists not only in ideal cars, but also in other new energy vehicle companies. For car companies, if the suspension of vehicle production is announced in advance, it is bound to affect the sales of the model, in addition, it will also prepare competitors. From these two points, it is disadvantageous to the car companies, so so far no new energy car companies have issued a preferential message to stop the production of models in advance. Some legal personages pointed out that from the point of view of business operation, it is suggested that enterprises give consumers a buffer period. "the buffer period means that if there is a relatively large price reduction, for example, a compensation can be made for customers who buy cars one month before September 1. From an emotional point of view, it will make it easier for consumers to accept. Because the price of the car is not the same as the house. It is not only the market price, but also the sales price set by the car companies.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat