AutoBeta(AutoBeta.net)09/22 Report--

On September 21, Hongqi HQ9 officially launched, a total of five new models were launched, with a market guidance price of 35.88-538800 yuan. As the first MPV model of the Red Flag brand, the new car is positioned as a luxurious medium and large MPV, which will compete with Buick GL8 Avenir Avia, Teng Teng D9, Lantu Dreamer and other models after listing.

In terms of appearance, Red Flag HQ9 continues the family design language, with a large straight waterfall grille occupying almost the entire front face, and the red flag's iconic red logo on the hood, which extends all the way down to the middle of the grille, showing the aura of the front face on the central axis. In addition, the far and near light groups are embedded on both sides of the front of the new car, and the split headlamp design echoes with the longitudinal phase of the grille.

On the side of the body, the Red Flag HQ9 adopts a relatively standard MPV body structure, with a straight waistline running through the entire side of the body and a double electric side sliding door design. In addition, the new car inlays a circle of chrome-plated decorative strips on the window frame, together with the hidden B-column and C-column design and segmented D-column shape to create a visual effect of the suspended roof. In the rear part, the new car adopts the popular through-type taillight design, and carries on the vertical shape design on the left and right sides, and its interior is embellished with a penetrating chrome-plated decorative strip as embellishment. the light sources inside the taillights are arranged and combined in a longitudinal array, which is highly recognizable after lighting. At the same time, the roof is also equipped with a hollowed-out spoiler, the lower rear enclosure is decorated with chrome plating, and a hidden exhaust design is adopted. In terms of size, the length, width and height of the new car are 5222/2005/1935mm and the wheelbase is 3200mm.

In terms of interior decoration, the Red Flag HQ9 center console adopts a penetrating symmetrical layout, with a floating multimedia display screen in the center, an electronic shift mechanism and a mobile phone wireless charging slot at the bottom. At the same time, an electronic shift lever, a mobile phone wireless charging board, an electronic handbrake and an air conditioning control area are also designed in the extended area of the suspended center console. In addition, the central handrail area of the new car is a box that can slide back and forth, and the circle in the middle is a car fragrance system that can rise and fall, and the overall matching is very commercial.

It is worth mentioning that the Red Flag HQ9 is equipped with a "welcome desk" function. Normally, the welcome desk is located between the front seats. When needed, the second row passengers can move the welcome desk back electrically through the handrail screen and become a multi-functional console for the second row passengers, including cup holder, mobile phone wireless charging board, electric lifting fragrance system and storage grid.

In terms of power, the Hongqi HQ9 is equipped with a 2.0T turbocharged all-aluminum engine model CA4GC20TD-35, with a maximum power of 185kW (252hp) and a peak torque of 380Nm. The engine is matched with an 8-block self-integrated gearbox with an acceleration time of 9.5s from 0 to 100km/h and 8.4L of fuel consumption per 100km under NEDC conditions.

According to the official website, Hongqi brand currently sells models including SUV LS7, HS5, E-HS9, E-HS3, sedan H9, H7, H5, E-QM5 and other models, while Hongqi HQ9 is the brand's first MPV, making up for the gap in the market. According to the insurance figures, Hongqi brand sold a total of 164800 vehicles from January to August in 2022, an increase of 2.15% over the same period last year, of which 25500 were sold in August, up 20.13% from the same period last year. In terms of specific models, the highest sales volume is Red Flag HS5, with a cumulative sales increase of 1.28% to 77900 vehicles, followed by Red Flag H5, which fell 10.21% to 45000 vehicles.

Red Flag HQ9 is positioned as a flagship within the Red Flag brand, and its product functions also tend to be for public business use. Therefore, Red Flag HQ9 potential competitors will point to Buick GL8 Avenir Avia (Buick GL8 all-series price 232900-533900 yuan), Mercedes-Benz V-Class (478800-646800 yuan) and other models. At the same time, in the independent brand camp, Red Flag HQ9 also competes with Tengli D9 DM-i (price 329800-439800 yuan), Lantu dreamer (price 369900-639900 yuan) and other models.

In the domestic MPV market, Buick GL8 is the leader, with cumulative sales of 80000 vehicles from January to August 2022, down 25.80% from the same period last year. On Sept. 16, the first batch production of the new Buick flagship MPV-- Buick Century CENTURY was officially launched at the SAIC GM Jinqiao luxury car factory and is expected to go on sale this year. Of course, Red Flag HQ9 has its own halo of protagonists, but under the competition between independent brands and overseas brands, who will you choose?

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