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Recently, a video about Skyworth founder Huang Hongsheng introducing Skyworth's patent-grade sleep function to Xu Shaochun, founder of Kingdee software, has attracted a lot of attention. From the exposed video, Skyworth founder Huang Hongsheng was seen lying in the car and told Xu Shaochun: the bedroom of the emperor of the Forbidden City is very small, only 12 cubic meters. We only have three cubes here, which just covers the human body. This is why traditional Chinese medicine explains why he sleeps deeply and falls asleep soon. At the same time, it points out that the vehicle is also equipped with an eye patch. Huang Hongsheng said that he would sleep in the car at noon every day, and there was a bed in his office, but when he slept on the bed in the office, he thought that there was an event to sign, there were a lot of documents, there were too many things, and after he left that office, I didn't care about anything.

Skyworth is renamed from Timi Motors! Jiangsu Tianmei Automobile Co., Ltd. was established on November 1, 2019 as a wholly owned subsidiary of Kaiwo New Energy. Its English name is "Skywell". On October 8, 2020, Timi's first model, Timi ET5, was officially launched with a price range of 15.28-198800 yuan, which is equipped with the Skylink intelligent network connection system jointly developed by Timi and Skyworth. It should be noted that it took less than a year from the launch of the brand to the launch of the first mass production model, and the sales of this car in the market are also very mediocre.

Therefore, in order to enhance brand awareness, on April 27th, 2021, Skyworth Group officially announced that Timi Automobile was renamed Skyworth Automobile, while Timi ET5 was renamed Skyworth Automobile, and the new car will be renamed Skyworth Automobile after upgrading, including the tail mark of the new car will also be updated from Timi Automobile's English name "Skywell" to Skyworth Group's English name "Skyworth". In July 2021, Skyworth ET5 changed its name to Skyworth EV6 and went public. The new car launched a total of four models with a price of 15.28-249800 yuan. Compared with Skyworth ET5, the appearance of the new car has not changed much, but it has made a lot of updates and optimizations in vehicle configuration, power battery and so on. Similarly, after the listing of Skyworth ET5 renamed Skyworth EV6, sales remained sluggish, with sales of 1628 vehicles in August and a cumulative sales of 10405 from January to August.

It is worth noting that Skyworth Automobile from the home appliance industry cross-border into the automobile industry, the highlight of the vehicle is to choose the starting point of health care as the vehicle selling point. At the launch of Skyworth EV6 in July 2021, Skyworth EV6 said: Skyworth EV6 has the industry's first non-contact sensing technology, which can monitor blood pressure, heart rate, etc., and detect users' health according to photos. In addition, the vehicle is also equipped with intelligent brainwave hypnotic eye masks, which can measure brain waves and deep sleep quality through the introduction of brain-computer interface technology.

Skyworth Huang Hongsheng also said in an interview with the media: the biggest selling point of Skyworth ET5 is that it can take a nap in the car because the electric car does not have carbon monoxide. In addition, the vehicle also has an one-click lunch break function, through voice interaction, the main driving seat can be automatically adjusted to sleep posture, the back of the chair will lean back greatly, the leg support will rise automatically, and the air conditioner will switch to external circulation mode. As for the usefulness of this function, Huang Hongsheng once said: "entrepreneurs and white-collar workers in cities can take a nap in their cars, and electric cars are safer without carbon monoxide." He also revealed, "I take a nap for half an hour in the car every day, and his comfortable feeling allows him to rest efficiently, and even the old problem of high blood pressure has been greatly improved." At the same time, Huang Hongsheng pointed out: "because the application scene of new energy vehicles is 10 times larger than that of household appliances, I believe Skyworth can cut in from happy families to happy travel, and become one of the last 50 to survive. We are very confident." "We always pay attention to health, so we have created an active health management function, which is to help you take a nap and get a good night's sleep, so that the electric car becomes the second sleeping space."

Prior to this, Skyworth Automotive has developed a "2x 4N" product strategy. According to the strategic plan, Skyworth is expected to launch at least four new all-electric models of the Skyworth brand between 2020 and 2025, and will be dominated by pure electric models in the future. a full-power model product matrix supplemented by hybrid and other energy-powered models. At the same time, Skyworth also sets a stage goal of selling 1 million units by 2030, of which 500000 are sold overseas. Huang Hongsheng has also said that with Skyworth's achievements in the global home appliance field, Skyworth Motors, which has made a comeback with Skyworth, has a good chance of success.

However, as more and more car companies join the new energy vehicle track, the technology, differentiation, intelligence and vehicle comfort of vehicles have become the selling points of many new energy vehicle companies. Yesterday, Xiaopeng G9 went on the market, at the launch conference, Xiaopeng CEO said: Xiaopeng G9 can change into a 5-star big bed room and go to sleep in the car. Both front and rear seats can be put down, or only the back row can be put down, without affecting the front row ride. He Xiaopeng said that some car owners who are used to taking a lunch break in the car can keep the mattress open for a long time and sleep as soon as they get on the bus. In addition, in the earlier launch of the M7, Huawei Yu Chengdong also said: "the M7 will completely surpass the experience of millions of luxury cars such as Toyota Elfa and Lexus LM." Skyworth wants to take health care as the highlight to break out the tight encirclement, at present, there is still a long way to go.

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