AutoBeta(AutoBeta.net)09/22 Report--

It is reported that the Ford Ranger pickup truck, known as the "Little Raptor", is expected to be officially unveiled at the 2022 Guangzhou Auto Show and made in 2023. At the same time, the Ford Bronco may also be introduced and domestically made in 2023, but it is not clear whether it is the Bronco or the Bronco Sport model, after all, the two models are still very different.

Ford Bronco was born in 1966, just four years after Ford Mustang, and both names mean "Mustang". The difference is that the Ford Bronco focuses on the hard SUV market, while the Ford Mustang focuses on the sports car market, and the former mostly refers to the Mustang in the western United States, which is tough and difficult to tame, so the Ford Bronco is called a "fierce horse" by domestic fans. Unfortunately, Ford Bronco did not develop as smoothly as Ford Mustang. It stopped production only four years after the launch of the fourth generation model in the 1990s, and Ford Bronco gradually retired from the stage of history.

Until July 2020, 25 years later, the new Ford Bronco made a comeback with three versions: the classic two-door Bronco, the four-door Bronco and the compact 4 × 4 SUV Bronco Sport, with 2.3T, 2.7t and 1.5T, 2.0T turbocharged engines. The current price range for the Ford Bronco is $32295 to $73780, according to its website.

As a new generation of models, the Ford Bronco returns to the design style of the hardline SUV. The new car uses a square appearance, the retro round headlights extend to the through-and-through front grille, and the word "Bronco" is embedded directly in the intake grille, known as the Ford version of the "Horse Shepherd". In addition, the door, side / rear window and roof of the new car adopt a detachable design, which is very hard.

There is a slight difference in styling between Bronco Sport and two-door / four-door Bronco, and this difference is also reflected in interior design. Judging from the layout of the interior. The interior of the two-door / four-door Bronco is basically the same, equipped with a semi-LCD dashboard and a 12-inch central display. The center console also provides a bracket for mounting electronic equipment, an independent 12V power interface and a washable rubber floor with integrated drain holes. The difference is that instead of using the Ford logo on the three-frame steering wheel, it uses the shape of a horse, which adds a lot of wild genes to a certain extent. As for the Bronco Sport, its interior layout is relatively conventional, the suspended central control screen is sandwiched in the center by the air conditioning outlet arranged longitudinally, and the control area buttons are placed in a more downward position, equipped with a knob shift mechanism and a full liquid crystal dashboard. From the perspective of market feedback, Chinese people prefer the introduction of domestic Ford Bronco rather than Ford Bronco Sport.

In terms of power, the Ford Bronco is equipped with 2.3T four-cylinder and 2.7T V6 engines, with maximum power of 270hp and 310hp, and maximum torque of 420N ·m and 542N ·m, respectively, matched with a 7-speed manual transmission and a 10-speed automatic transmission, with basic and advanced four-wheel drive systems optional. Bronco Sport is equipped with 2.0T four-cylinder engine and 1.5T three-cylinder engine, the maximum power is 245hp and 181hp, the peak torque is 372Nm and 257Nm, and the transmission system matches the 8-speed automatic transmission.

As for the Ford Ranger, it can be simply understood as the pickup version of the Ford roadshaker. On November 24th, 2021, the fifth generation Ford Ranger was officially released. The new car is on the same platform as roadshaker and Bronco, while Jiangling Ford already has a roadshaker production line, so it is only natural to produce Ranger or Bronco. It is understood that Ford actually introduced Ranger into domestic sales as early as 2018, but the 3.2T diesel version was introduced at that time, with a price of more than 300000 yuan.

In terms of appearance, the new Ford Ranger adopts a brand-new design, and the interior of the large-size front grille adopts double-layer banners with horizontal penetration design, which is integrated with the "C" headlamp, and its headlamp also uses matrix LED light source, which is very similar to Ford Maverick in design language, but closer to Ford Fmurl 150 in gas field.

In terms of interior, the new car has a 12-inch full LCD screen and an optional 10.1-inch or 12-inch central multimedia touch screen. It is equipped with the latest SYNC 4 infotainment system, as well as wireless Android Auto and Apple CarPlay. On the power side, the new car offers 2.0T four-cylinder and 3.0T turbocharged diesel engines and is equipped with a plug-in hybrid system for the first time. Transmission system, depending on the engine will provide 6-gear manual, 6-gear automatic transmission and 10-gear automatic transmission to match.

Previously, off-road models are destined to belong to minority product categories in China, rarely on the list of consumers. On the one hand, they are relatively expensive, on the other hand, they need certain driving skills. Therefore, although off-road vehicles are loved by some consumers, based on demand and cost, most people will still focus on cars or SUV. After all, the appearance and styling design of SUV models is becoming more and more hard, which can satisfy cross-country feelings to some extent. In addition, even if you buy off-road models, such as land patrol, horse herders, Tule, etc., but in fact few consumers will enter the cross-country site.

However, today's off-road models are gradually becoming passenger cars. In the domestic market, the tank 300s under the Great Wall tank continue to sell well. As a hard domestic SUV, the launch of the tank 300 lowers the threshold for domestic consumers to get the hard cross-country SUV, which is also the main reason for the hot sales after the launch of the tank 300. At present, more and more brands are beginning to lay out this market and try to redefine it in the form of new energy.

As we all know, American Ford has two joint ventures of Jiangling Ford and Changan Ford in China. In contrast, Changan Ford has a significantly higher sense of existence than Jiangling Ford, the former mainly focuses on the passenger car market, such as Mondeo, Explorer, Fox and other models, while the latter mainly relies on Ford commercial vehicles to maintain their market position. for example, Quanshun, Fushun, Teshun and other models. As for whether Jiangling Ford will make two domestic Ranger/Bronco models, it has yet to be officially announced, but since these two models are based on the same platform of Ford road shakers, the probability of domestic production is still very high. At present, Changan Ford's life in China is not very easy. If Jiangling Ford can make these two models, Jiangling Ford may surpass Jiangling Ford in brand prestige. Data show that Changan Ford sold a total of 160800 vehicles from January to August in 2022, down 9.26% from a year earlier.

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