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It is reported that due to supply chain restrictions on Ford's brand badge and nameplate / logo of designated models, Ford has delayed the delivery of some models, including Ford F-series pick-up trucks.

On Sept. 19, Ford announced that its delivery of 400 to 45000 vehicles at the end of the third quarter is expected to be affected by a shortage of parts, and most of these models are high-margin trucks and SUV. Ford expects its adjusted profit before interest and tax in the third quarter of this year to be between $1.4 billion and $1.7 billion. By contrast, Ford's adjusted earnings before interest and tax in the second quarter of this year more than tripled from a year earlier to $3.7 billion. In terms of $1.4 billion to $1.7 billion, Ford's adjusted earnings before interest and tax will fall sharply in the third quarter of this year compared with the previous quarter. In addition, Ford said inflation-related supplier costs in the third quarter would be about $1 billion higher than initially expected, but Ford stressed that it would continue to maintain its adjusted EBIT profit forecast of between $11.5 billion and $12.5 billion for the full year of 2022. This is an increase of 15% and 25% over 2021. Ford shares were still down 3.6% by Friday's close because of parts shortages and inflation-related supplier costs that would have a negative impact on its profits.

According to the Wall Street Journal quoted by Interface News, on September 22, local time, Ford announced that it was making a management change and that Ford would strengthen its position in the electric car market and global supply chain by replacing its executive team. Ford said it would appoint Doug Field as its chief advanced product development and technology officer and that John Lawler, Ford's chief financial officer, would temporarily take on the additional role of overseeing the transformation of the global supply chain business pending the appointment of a new supply chain head. In addition, Ford has added four new executives with a Silicon Valley background to focus on the development of electric vehicle systems. "developing and expanding the next generation of electric and software-defined vehicles requires different priorities and talent combinations," Ford CEO Jim Farley said in a statement.

According to the plan, Ford plans to achieve an adjusted EBIT margin of 10 per cent by 2026, of which the adjusted EBIT margin of the electric car business is 8 per cent; in terms of new car sales, by the end of 2023, Ford will produce at least 600000 electric vehicles worldwide and produce more than 2 million electric vehicles annually by the end of 2026. Ford expects its electric vehicles to grow at an annualised compound rate of more than 90% by 2026.

In terms of product layout, Ford is accelerating the electrified transformation of the global market, including the launch of pure electric SUV Mustang Mach-E, pure electric pickup Fmur150 Lightning and E-Transit and other products. In the Chinese market, after entering 2022, Ford has also accelerated the upgrading of its products, including a number of blockbuster models. Among them, Ford's new generation of Mondeo officially launched on April 13. The car launched a total of four models with a price range of 15.98-216800 yuan. The power is equipped with 2.0T turbocharged engine, the maximum power 175kW, the peak torque is 376N ·m The new generation Ford Fmur150 Raptor was officially launched on June 20. The price range of the car is 686800 yuan. It is powered by 3.5L EcoBoost V6 twin-turbocharged high-power engine, maximum power 423Ps (311kW) and peak torque 684 N ·m, making it the best performance of all previous generations of Fmur150 Raptors. The new Ford Explorer officially went on sale on Sept. 6. The car is located in a medium and large SUV and has launched four models with a price range of 30.98 yuan to 37.98 yuan. For comparison, the current model price is 30.98-399800 yuan; the medium-term modified focus officially launched on June 25, the car launched a total of 4 models, the price range is 11.98-145800 yuan, the biggest highlight is that the car cancelled the old model equipped with 1.5L and 1.5T three-cylinder engine, replaced with 1.5T four-cylinder engine, but the old model equipped with 8AT gearbox replaced with 6AT gearbox In addition, the new generation of Ruijie has been declared in the Ministry of Industry and Information Technology, and the new car may be on the market in the second quarter of 2023. According to previous reports, Ford has registered the "EDGE L" trademark, and EDGE is the English name of Ruijie, a new domestic Ruijie or named Ruijie L.

Ford's sales in China fell 22 per cent to 119200 vehicles in the second quarter from a year earlier, with sales in China rising 2.9 per cent to 50, 000 in June from a year earlier, up 37.6 per cent from a month earlier, according to official Ford figures. Ford China has said it will further boost Ford's sales growth in the Chinese market with the launch and delivery of a number of blockbuster models this year.

It should be noted that the current parts shortage continues to affect the delivery of new cars by Ford, which has repeatedly announced production cuts due to parts shortages and chip shortages. In early February, Ford announced the suspension of production at eight plants in Michigan, Illinois, Missouri and Mexico for the week starting February 7, including Ford Bronco and Explorer SUV; Ford Fmur150 and Ranger pickup trucks; Ford Mustang Mach-E pure electric SUV and Lincoln pilot SUV. Ford confirmed the shutdown at its plant in Kentucky and Ohio on March 3. Affected by the shutdown, Ford announced that the models involved in the production cuts include pickup trucks and SUV models. In April, also because of the lack of core, Ford's American factory could not install the chip, so the vehicle could not be delivered, so it was left idle, and eventually had to sell "semi-finished" cars. At that time, Ford promised to reissue the chip to the dealer a year later, and the dealer would assist in installing the vehicle.

Judging from the current environment, the shortage of parts and components, especially semiconductor chips, has a great impact on Ford's new car delivery. of course, in addition to Ford, GM has also disclosed that due to supply chain disruptions, its second-quarter profit fell by about 40% compared with the same period last year, but production is expected to improve in the second half of the year. GM said it had produced about 95000 cars in stock, but lacked some parts. In addition, including automaker Stellantis and some French Renault factories have also been forced to stop production due to chip shortages. " Cui Dongshu, secretary-general of the National passenger car Market Information Association, said in an interview: "the current chip shortage of multinational car companies is mainly due to insufficient supply and inflexible industrial chain. The shortage of chips in the automotive industry is expected to be alleviated by the end of this year."

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