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After just two days on the market, the price was reduced, and Xiaopeng's operation was indeed a "new force".

On September 21, Xiaopeng G9 officially launched, the new car launched a total of 6 models, the price range is 30.99-469900 yuan. At the launch of the new car, Xiaopeng founder he Xiaopeng said: "Xiaopeng G9 will take over Porsche as the benchmark, and sales will surpass Audi Q5 next year." As soon as this remark came out, # he Xiaopeng said that the topic of Xiaopeng G9 taking over Porsche # was quickly pushed to the top search.

According to the official configuration chart, the price of 570G is 309900 yuan, 570E is 329900 yuan, 702e is 349900 yuan, 650E performance version is 399900 yuan, 650X performance version is 449900 yuan, 650X commemorative version is 469,900 yuan.

Whether the price is sincere or not will not be discussed first, but the configuration is quite messy. Of these six models, in addition to the 650X commemorative version is fully equipped, the other five versions have to be installed, this choice is a problem. For example, the cheapest 570G, priced at 309900 yuan, was highlighted at the press conference as the Maybach GLS's 5D music cockpit, Porsche Cayenne's dual-chamber air suspension, lidar, and XNGP full-scene driving assistance, all of which could not be selected. In addition, as an old version of the car, the 570G version uses a 78-degree battery, only the CCS constant speed cruise, not even ACC adaptive cruise function, not to mention the NGP driver, which Xiaopeng is proud of.

Further up is the 570E Magi 570G and 570E, which sell for 329900 yuan. The mileage of the 570E is 570km. The difference is that the 570E version is equipped with ACC, NGP and other driving aids, and you can add 22000 yuan to the optional 5D music cockpit. If you want to ask, then I don't want a 5D music cockpit. Is that okay? Of course, but if you don't choose it, there are no configurations such as front seat massage, leg support, waist support, fragrance system, steering wheel heating, because they are bundled.

If you want all the features, then the 720E version is probably the best choice, and this is the most popular version of the Xiaopeng G9. It is understood that the 720E version of the mileage 702km, standard with basic driving assistance functions, 21-inch wheels, the right to install 5D music cockpit and XNGP system. However, if all these configurations are installed, the final price will show that the price has gone up to 400000 yuan, while the 4C ultra-fast charging battery pack, double-chamber air suspension and electric suction door are also not optional.

Generally speaking, after the price of Xiaopeng G9 was announced, some booking owners thought that the configuration of different versions of Xiaopeng G9 was complex, and it was difficult to distinguish the relationship between versions, which dazzled consumers. What is even more difficult for reservation owners to accept is that the selling point advertised by the early Xiaopeng G9 is not standard, and the old version of the model is not even given the opportunity to choose, so more and more reservation owners openly say "cancel the reservation." In the past, the price of new cars on the market can not satisfy everyone, which is normal, but it is rare to complain because of the misconfiguration and the lack of optional installation of modern models.

On September 23, Xiaopeng released "Pengyou are unhappy?" Change! The tweet "Xiaopeng G9 adjusts price and configuration" corrects the configuration information and price of Xiaopeng G9. Specifically, according to the mileage as the classification standard, the Xiaopeng G9 is divided into 570,650,702 categories. At the same time, drawing lessons from the naming method of IPhone, the model version is divided into three versions: Plus, Pro and Max, as a distinction between the high and low end of the version.

The details are as follows: 570 Plus (309900 yuan), 550 Pro (329900 yuan), 570 Max (349900 yuan), 650 performance version Pro (399900 yuan), 650 performance version Max (419900 yuan), 650 listed commemorative version (469,900 yuan), 702 Pro (3499 thousand yuan), 702 Max (3699 thousand yuan).

Compared with the old version, the naming of the new car version is indeed standardized a lot, the biggest change is not to increase the price. For example, the minimum 570G is renamed 570 Plus and comes standard with a high-speed NGP-assisted driving system. In addition, the original price of 22000 yuan 5D music cockpit has also become standard, with the exception of the cheapest 570G Plus version, other models are standard, equivalent to a price reduction of 22000 yuan. At the same time, the original price of 28000 yuan XNGP auxiliary driving package, all Max versions are optional. To sum up, Xiaopeng G9 in the configuration of the adjustment is still relatively obvious, equivalent to a disguised price reduction of 20-30,000 yuan.

The importance of Xiaopeng G9 to Xiaopeng car is self-evident. According to the financial report, Xiaopeng's total income in the first half of 2022 was 14.89 billion yuan, an increase of 121.9% over the same period last year, of which car sales revenue was 13.94 billion yuan, an increase of 118.0% over the same period last year, and a net loss of 4.4 billion yuan in the first half of the year, an increase of 122.2% over the same period last year.

As Xiaopeng's fourth production car, Xiaopeng G9 will undertake the important task of raising gross profit margin. Compared with NIO and ideal, Xiaopeng's gross profit margin still has a lot of room for improvement, but the rising cost is difficult to deduce the trend of rising gross profit margin. According to the financial report, Xiaopeng's gross profit margin in the first half of 2022 was 11.6%, of which the car gross profit margin was 9.7%. According to the official website, Xiaopeng cars currently on sale include compact SUV G3, compact P5 and medium-sized P7. The price range of these three models is between 15 and 300000 yuan, while the price of Xiaopeng G9 is as high as 300000 yuan. Xiaopeng G9 is the most expensive model under Xiaopeng Automobile, directly into the position of Ulay and ideal products.

As for the Xiaopeng G9 on the market two days to adjust the SKU, everyone's view is different. On the one hand, there are more and more complaints after the new car comes on the market. Xiaopeng's rapid response to the market and timely adjustment of table decisions also reflect Xiaopeng's attention to the market voice to a certain extent. However, as a leading new power car company, Xiaopeng Automobile is so "ugly" that even the most basic product configuration information is "ugly". Although it does not increase the price, it feels like a family. Adjusting the SKU after two days on the market is indeed rare in the domestic automobile market.

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