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On September 24th, a car owner reported to the media that during the normal use of a Volkswagen ID.6, an advertisement suddenly popped up in the navigation interface. This pop-up window advertisement just obscured the navigation information while driving, resulting in the navigation function not being used normally, which made Ms. Liu feel afraid. Therefore, Ms. Liu put forward a request: "I hope Volkswagen manufacturers can give consumers an explanation."

According to upstream news reports, Ms. Liu, the owner of Chongqing Volkswagen ID.6, said that she bought a pure tram of FAW-Volkswagen ID.6Crozz not long ago. When driving this car on Sept. 23, she used the in-vehicle navigation. During the navigation process, the central control screen suddenly popped up: "it is recommended to buy a car with courtesy. If you buy a bike, you will get 12000 points as high as possible. From now on-September 30!" Advertisement with "View" and "cancel" buttons.

Judging from the pictures exposed by the car owner, Ms. Liu was using the navigation function at that time, while pop-up ads occupied almost half of the navigation interface, making it impossible for her to view the navigation map. "for the first time on the road, pop-up ads appear on the screen, and there is already a safety risk," Ms. Liu said. " In addition, Ms. Liu also said: "pop-up window advertising should be pushed by manufacturers, because points are for Volkswagen, not 4S stores."

Subsequently, the incident sparked a heated discussion on the Internet, with some netizens joking: "I have never seen an advertisement for the first time" and "the car machine system plus advertising." car manufacturers are supposed to have no shortage of this amount of advertising fee "and" such a small screen plus a big advertisement must be high. " At the same time, some netizens expressed concern: "bouncing ads in the middle of navigation will affect driving safety" and "unexpectedly adding advertisements on the navigation page, does this not affect safe driving?" Proper unsafe factors.

In response to the pop-up window advertisement during the control-screen navigation of Volkswagen pure tram, FAW-Volkswagen customer service responded: "it is indeed the manufacturer's push of the 'car purchase gift' pop-up window advertisement, specifically from which relevant department (manufacturer). We don't have the relevant information here." As for whether there will be pop-up ads in the future, customer service said: "there may be irregularly sent pop-up ads, but the frequency is not known." For pop-up window advertising may lead to driving safety questions when using in-car navigation, customer service said: "consumers' feedback and suggestions will be registered." As of press time, FAW-Volkswagen official did not respond to the above incident.

According to the concern of the automotive industry, FAW-Volkswagen ID.6 CROZZ positioning pure electric medium and large SUV, based on ID.ROOMZZ concept car design and development, is a sister model of SAIC Volkswagen ID.6 X, the current price range is 25.23-336900 yuan, power provides rear-drive and four-wheel drive models, in which the rear-drive version provides two kinds of power models, the maximum power is 132kw and 150kw, and the maximum torque is 310N ·m. The maximum power of the four-wheel drive model is 150kw and the maximum torque is 310N ·m. In terms of mileage, the new car carries ternary lithium battery capacity of 62.6kWh and 84.8kWh respectively, and its range is 439/516/565km.

In fact, FAW-Volkswagen is not the first car company to be exposed as a "car machine pop-up advertisement". In October 2021, some NIO owners said that they would push pop-up ads on the interface when using the navigation function, with ads for BLUE SKY LAB, a new fashion and environmental protection brand under NIO Life, the launch of Shanghai Fashion week and the global premiere at 20:10 on October 15th. Pop-up ads also block the owner's navigation interface, making it impossible for him to view the map. Subsequently, the person in charge of NIO Automobile said: this is a business notification push of NIO itself, and it will not use the car machine screen for advertising business. Later, the car owner also stressed: "it is not a pop-up window advertisement, but a push advertisement clicked on the notice bar", but it said that "personally, there should be no advertisement in the car side. If you want to push, you can push the mobile end."

In February 2021, a Harvard owner posted a picture reflecting that after his vehicle started by pressing the start button, the advertising interface of "2021 Spring Festival activities, tide playing Funiu to see off joy" would pop up on the central control screen of his vehicle. The content of the advertisement also occupied a large area of the central control screen, and the car owner needed to close the advertisement before the central control operation could be carried out.

Today, "advertisement implantation" has long been commonplace. Whether you turn on the mobile phone or the computer, there will be all kinds of pop-up ads, but for car owners, adding advertisements to the vehicle will reduce the consumer's experience on the one hand, and on the other hand, as netizens worry: adding advertising to the navigation page is a proper and unsafe factor, which will not only affect the normal use of the vehicle function. It can also lead to safe driving problems.

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