AutoBeta(AutoBeta.net)09/26 Report--

On the evening of September 26, Chery's brand-new model Arize 8 was officially launched. The new car launched 5 models in total, with the price range of 1089 - 132,900 yuan. The whole series is equipped with 1.6T Kunpeng power.

New styling version on the left, previously released version on the right

As a brand-new compact car of Chery family, the new car adopts brand-new appearance design and offers two versions of appearance style choice. The difference between the two models mainly focuses on the design of the front mid-net, among which, the model with blackened mesh grille on the front face tends to be sporty style; Another model with more dense grille interior tends to be fashionable, with matrix LED headlights on both sides and connected to each other through chrome trim strips.

On the side of the car body, the new car adopts the design style close to the coupe and the popular slip-back style. The overall line is smooth, with a waist line running through the tail lamp group from the front fender. In addition, the new car also features a new style of multi-spoke rim. In terms of body size, the length, width and height of the new car are 4780/1843/1469mm respectively, and the wheelbase is 2790mm, which is positioned higher than that of Ariza 5 series. At the rear of the car, the taillight design style of the new car is relatively novel, and it is also one of the most bright spots of the new car. The through-type taillight adopts LED light source and has water steering lighting effect inside. The exhaust pipe is double-sided four-outlet exhaust, which further enhances the sports effect.

In the interior part, the new car also adopts the latest design concept and color contrast design. The center console is covered with more soft materials and decorated with silver trim panels. The overall style is relatively simple. The new car adopts 24.6-inch dual-screen layout, equipped with Lion 5.0 vehicle system, in addition, the new car also adopts parallel air conditioning air outlet, and the control area is integrated in the area below the central control screen, which looks with strong sense of technology. In terms of power, Chery Arize 8 is equipped with 1.6TGDI+7DCT power combination under Kunpeng power. The maximum engine power is 197 horsepower and the maximum torque is 290 N·m. The suspension adopts front McPherson suspension + rear multi-link independent suspension system, and has three sports modes: standard, ECO and sports.

According to the positioning of the new A+ class sedan, it is expected that the new car will compete with Geely Xingrui, Chang 'an UNI-V and other models after it is launched. At present, the price of Geely Xingrui is 11.37- 145,700 yuan; the price of Chang 'an UNI-V is 10.89- 139,900 yuan.

At present, Chery automobile products are mainly divided into three types, including Ruihu series, Arize series and Ou Mengda, among which Ruihu series products on sale include Ruihu 8, Ruihu 7, Ruihu 3X and Ruihu 5X; Arize series products on sale include Arize GX and Arize 5 PLUS; Ou Mengda is a new model launched by Chery Automobile in July this year. Ou Mengda is positioned as a compact SUV with a price range of 929 - 126,900 yuan. It is equipped with 1.5TCI and Kunpeng Power 1.6TDGI engines. The former has a maximum power of 156 horsepower and matches CVT gearbox. The latter engine has a maximum power of 197 horsepower and peak torque of 290 N·m, matching 7-speed dual clutch gearbox. In addition, according to official disclosure, as the first model of Chery 4.0 product evolution, the future Ou Mengda will also launch four-wheel drive version, hybrid version and pure electric version models. In addition, Chery Automobile announced that it will release four brand-new models in the second half of this year. From August onwards, four new models will be launched, including the Ariza 5 GT, Ariza 8, Ruihu 7 Plus and plug-in version. Among them, the Chery Ariza 5 GT model has been launched on the evening of September 8. The new car is positioned as a compact sedan. A total of three models have been launched. The price range is 99,900 - 108,900 yuan.

In terms of product layout, Chery has a relatively complete SUV product line at present, from small SUV to medium-sized SUV have corresponding product layout. According to the data, the accumulated sales volume of Chery Automobile in 2021 was 656846 vehicles (including exports), with a year-on-year growth of 46.3%, among which the sales volume of Ruihu 8 was 120684 vehicles, accounting for 18% of the total sales volume of the brand. After entering 2022, Chery Automobile has risen strongly, especially in August. According to the data of the association, from January to August this year, the cumulative sales volume of Chery Automobile was 443802 vehicles, with a year-on-year growth of 24.3%, accounting for 3.4% of the market share, among which August increased by 65.8% year-on-year to 75397 vehicles, accounting for 4% of the market share. By contrast, BYD and FAW Volkswagen ranked No.1 and No.2 respectively had 9.0% and 8.7% market share.

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