AutoBeta(AutoBeta.net)09/27 Report--

Ideal Motors announced on the Hong Kong Stock Exchange on Sept. 26 that it had lowered its third-quarter delivery forecast to about 25500 vehicles, up from 27000 to 29000. Ideal said: the update is mainly due to supply chain constraints. At the same time, it is pointed out that the potential demand for the company's vehicles remains strong and will continue to work closely with supply chain partners to resolve supply bottlenecks and accelerate production. In addition, ideal Motor said in an interview with the Securities Times: the supply chain can not meet enough production in the process of rapid climbing of the ideal L9, and the company is also working closely with supply chain partners to solve supply problems and speed up production.

In fact, there are some omens about the reduction in expectations for the delivery of the ideal car. In terms of sales, ideal delivered 4571 new cars in August, down 56 per cent from 10422 in July. Compared with the delivery volume of tens of thousands of Xilai cars and Xiaopeng cars, there is a difference of more than double the sales volume, behind Nahan cars and zero-running cars. Ideal delivered a total of 75400 cars from January to August.

The ideal car delivery volume decreased significantly in August or related to the ideal L8 and L9. Ideal L9 as the latest release and the most expensive model under the ideal car, the ideal car has high hopes for the market performance of the ideal L9, and many users begin to choose the ideal L9. Li Xiang, the CEO of the ideal car, responded to fans'"waiting for 8" comments in the Weibo comment area. Li replied: "Don't buy the ONE at this stage of the L8," and said that the delivery and climbing production of the ideal L9 need to be completed first. It is too difficult for two brand new models that can be delivered in the first complete month to climb production at the same time. Judging from Li Xiang's response, it is true that priority is given to ensuring the capacity of the ideal L9. The promised ideal L9 is expected to be delivered in September, and the ideal L8 will be officially released after capacity climbing. Earlier, the ideal side also said in the second quarter earnings call that due to the launch of the L9 model, the order growth of the ideal ONE is relatively slow. Some industry insiders pointed out that the ideal ONE has entered the end of the product life cycle, some consumers have turned to the ideal L9, and orders for new models have swallowed up delivery.

In early September, it was exposed that the ideal ONE was sold at a terminal store with a price reduction of 20,000 to 30,000 yuan, and the ideal ONE model would be stopped and sold later, and in November it would be switched to a replacement model, the ideal L8. This news also caused many new and old car owners to be dissatisfied, causing many car owners to pull banners to protect their rights, which also caused a great impact on the ideal brand and word of mouth. In response to this matter, the ideal car also issued in the official App "instructions on ideal ONE after-sales protection and software upgrade service", indicating that after the release of the ideal L8, the basic after-sales protection of the ideal ONE will not be affected, and the ideal car will strictly fulfill the quality assurance commitment for all car owners, and provide original factory pure accessories for maintenance and quality assurance services in the process of use. On September 22nd, ideal Automobile once again released the news that the new generation of ideal ONE named ideal L8 will be officially launched on September 30th. At the same time, it also said: ideal ONE owners will enjoy the same after-sales service as the new models, and users who enjoy the lifetime warranty rights of the first owners will not be affected. In terms of software security, ideal will continue to provide OTA upgrade services. In terms of data services, the ideal will be given an additional 20 GB of free traffic per month for three years on top of the original one. In terms of after-sales protection, the production and supply of after-sale spare parts will be increased to not less than 12 years after the suspension of production.

In addition, recently, the ideal car president selling cash behavior, Zhejiang ideal car application for cancellation and other issues have increased the concern of the outside world about the ideal car. Shen Yanan sold 400000 shares of ideal Motor Hong Kong shares on Sept. 2, trading at an average price of $13.2221, falling from 1.74% to 1.71%, cashing out $5.2888 million, or about 36.61 million yuan, according to documents on the HKEx's website. On Sept. 6, Shen Yanan continued to sell 600000 shares of ideal Automobile Hong Kong shares, cashing out US $7.875 million, or about 54.52 million yuan, reducing his shareholding from 1.74% to the current 1.68%. A total of 1 million shares were cashed out of US $13.1638 million, or about 91.13 million yuan. However, for ideal President Shen Yanan selling ideal shares and Zhejiang ideal Automobile Co., Ltd. cancellation incident, some people responded that: Zhejiang ideal Automobile Co., Ltd. is not actually operating, and Shen Yanan selling shares belongs to personal reasons.

Generally speaking, the recent ideal car has not been peaceful, and various events have indeed had a certain impact on its sales in the third quarter. However, at present, from the ideal car downgrade third-quarter delivery forecast, its July and August sales were 10422 and 4571 respectively, to achieve the third-quarter sales of 25500, it is not difficult for the ideal car, it only needs to complete 10507 vehicles in September to meet the third-quarter delivery expectations.

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