AutoBeta(AutoBeta.net)02/19 Report--

A few days ago, Li Jian, founder and CEO of Renren car, sent an internal letter to all employees. In the letter, Li Jian revealed that Renren officially launched the strategic upgrade of "New platform, New Retail" and will empower partners in terms of funds, venues, brands and so on.

In 2019, Renmin will take the following measures to increase its market share:

1. Set up a special support fund of 80 million yuan to empower the partners and help them carry out guaranteed selling and other business.

two。 Landing new retail stores to provide partners with one-stop services such as venue, testing, pricing, preparation, finance, after-sales and so on.

3. Increase brand advertising and build an omni-directional ecology from transaction to maintenance, insurance and extension.

In response to the strategic upgrade of Renmin, Li Jian claimed that he had made preparations for funds and strategies, as well as the work support of shareholders and partners.

The following is the full text of the internal letter:

Friends of Renmin car:

Today is a good day. On behalf of the company, I announce that we will officially launch the strategic upgrade of "New platform, New Retail". Under the new strategy, we will realize platform operation, fully combine the advantages of Renhe platform in brand, technology and resources with the experience, skills and subjective initiative of each partner, and combine the advantages. to improve the efficiency of used car transactions, optimize user experience, and maximize the value of each partner.

In the second half of 2018, we have piloted the new strategy in 17 cities such as Hangzhou. Over the past few months, the results have been encouraging. Not only the sales rate and commission rate have increased significantly, but also user satisfaction has increased significantly. And the partners who participated in the early pilot have also achieved much more generous economic returns.

Friends of Renren car, from today, you will become the "seed partners" of Renmin car. A single spark can start a prairie fire. You will bring the changing concept of Renmin car to the whole field of second-hand car trading. The company will also give the "seed partner" the most preferential support policy to help everyone take root in Renmin's new retail platform. Coupled with their own experience, industry and wisdom, you will grow into towering trees in China's second-hand car market. Contribute to changing the ecology of China's used car industry.

At the same time, we will launch several major support and empowerment measures one after another:

1. Set up a special support fund of 80 million yuan to empower the partners and help them to carry out business such as guaranteed sale and car collection.

2. Landing new retail stores to provide partners with one-stop services such as venue, testing, pricing, preparation, finance, after-sales and so on.

3. Increase brand advertising and build an omni-directional ecology from transaction to maintenance, insurance and extension.

Guys, Renmin 2019 "New platform, New Retail" strategy upgrade, has been officially launched. Since its inception in 2014, Renren has been a leader in model innovation in the used car industry, and every upgrade and change is accompanied by gossip and slander, which we can laugh off because we believe that the flowers and applause of victory always belong to a group of people who embrace change, are not afraid of hardships and dangers, and dare to explore.

In fact, we are fully prepared for this strategic upgrade, with adequate capital and strategic support, and strong shareholder and partner support. We firmly believe that our choice is the right way to open the used car market for the future.

Guys, let's be full of confidence and embrace the future!

Li Jian

February 18, 2019

It is understood that the news of "Renmin declared official bankruptcy" spread online yesterday, and Renche's official Weibo also responded to the news, saying, "Renmin is operating normally, please do not believe the rumors." However, after Renche responded to netizens' comments on Weibo, it was "miserable", with netizens commenting that Renche sites in Chongqing, Guiyang and Chengdu had been "closed". The announcement of the contents of Li Jian's internal letter may be a response to questions raised by the outside world about the news of the collapse of Renmin.

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