AutoBeta(AutoBeta.net)09/28 Report--

Following FAW-Volkswagen ID.6 CROZZ navigation sudden central control screen pop-up window advertisement, Mercedes-Benz ID.6 CROZZ is also exposed to similar advertisements.

According to car blogger Dehalai driving, some owners of Mercedes-Benz GLC appear pop-up ads on the central control screen when navigating with their cars, which are intended to promote the EQE of their electric cars, while the ads have obscured some of the information in the navigation interface. It is worth noting that although the ad provides a shutdown option, it is located to the right and the size is very small.

In response to this message, Mercedes-Benz customer service responded that the pop-up window advertisement must not have popped up by the Mercedes-Benz system itself, but may have popped up with the help of third-party software. if you want to refuse to pop up, just close the third-party software. The customer service said, "the Mercedes-Benz system itself will not insert any ads, there will be no ads pop-up, because the car system is to control the vehicle." If it is a direct pop-up ad, the car owner may have opened the third-party software. " In addition, Mercedes-Benz dealers said that if there is a new car launch push related information, there is no way to block such information.

In fact, central control screen advertising is not uncommon. A few days ago, FAW-Volkswagen ID.6 CROZZ owners reported in the media that an advertisement suddenly popped up in the navigation interface during the use of in-vehicle navigation, which just obscured the navigation information while driving, resulting in the normal use of the navigation function. According to the exposed pictures, the pop-up window advertisement reads: "it is courteous to recommend buying a car, and you can get 12000 points for a bicycle transaction, starting from September 30," with buttons of "view" and "cancel". Pop-up ads occupy almost half the area of the navigation interface, which may pose a threat to driving safety.

In response to the car plane pop-up window advertisement, the relevant person in charge of FAW-Volkswagen said: "FAW-Volkswagen message push is FAW-Volkswagen caring behavior for car owners, not pop-up window advertising." The main content is to remind users of maintenance, brand activity invitations and other information closely related to users. FAW-Volkswagen apologizes for the inconvenience caused by the pop-up window push message to car owners. In order to avoid affecting users' driving, FAW-Volkswagen has immediately stopped the message of pop-up windows. "

With the improvement of the new energy and intelligence of the automobile, the automobile, as an important information terminal, can accept the network information at any time. Many automobile enterprises begin to use the automobile machine system to carry on the commercial promotion and so on. For automobile companies, the central control screen of the car is expected to become the next target entrance of advertising traffic.

How much money does advertising make? In 2021, for example, Alibaba's advertising revenue was 316.384 billion yuan, an increase of 24.75% over the same period last year, while Tencent and Baidu ranked second and third on the list with 88.866 billion yuan and 80.695 billion yuan respectively. In addition, pinduoduo (72.563 billion yuan), JD.com (72.118 billion yuan), Kuaishou (42.665 billion yuan) and Meituan (29.085 billion yuan) are all in the top 10.

Why do users hate advertising? In the era of intelligent development, advertisements in mobile phones, televisions, shopping malls and even elevators can be seen everywhere, but in contrast, car ads are the most annoying, because they do not know when they will pop up. When you are driving and navigation, the central control screen suddenly pops up an advertisement, which will undoubtedly increase the risk of driving.

Car and machine pop-up window advertising is no more than two possibilities, either pushed by the manufacturer itself, or pushed by third-party software. In fact, automakers do not want to see advertisements in their own machine systems. Whether it is Mercedes-Benz GLC or Volkswagen ID.6 CROZZ, advertisements for screen control in cars have caused varying degrees of complaint. Bounce ads will only cause users' antipathy to the car, which automakers can't get back no matter how much money they spend, and other users may not consider this brand's models as a result. However, in the intelligent era, in order to enrich the functions of the car machine as much as possible, automobile manufacturers may also give publicity to their own products, so they have to pay some attention to the control of the car machine.

Of course, this may not be the most annoying advertisement for users. nowadays, most Xiyong cars support third-party app downloads, and users can install third-party applications on the control screen. In fact, most third-party applications come with their own ads, just like phones and tablets. The difference is that some third-party applications may have the option to turn off advertising, and in fact, pop-up advertising is inevitable in an intelligent age.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat