AutoBeta(AutoBeta.net)09/29 Report--

On September 28th, the fifth generation Sportage Lion Platinum extension was officially pre-sold, including 179800 yuan for the new car 1.5T+8AT, 190800 yuan for 2.0T+8AT and 205800 yuan for 2.0L HEV+6AT. The new car can be regarded as a replacement of the current Kia KX5. After its launch, the new car will compete with Toyota Rongfang, Honda CR-V, Nissan Qijun and other models, shouldering the backbone of the Kia brand's compact SUV market in China.

As the domestic model of the fifth generation Sportage, the appearance and shape of the new car is basically the same as that of overseas models, the front face adopts the integrated design of grille lamp group, the integration of black forward air grille and headlamp group, diamond headlights and "power mark" LED daytime driving lights bring high recognition to the new car. On the side of the car body, the window lines rising slightly from A-column to D-column and the slip-back line of the roof are connected by three-dimensional relief D-column to bring about the effect of suspended roof. At the rear of the vehicle, the new car adopts through-type black taillights and a large area of black decorative panels at the bottom. The LED luminous structure in the lamp cavity is anti-C-shaped, which is connected by a narrow trim plate. The bilateral design of the rear bumper plus the silver rear guard plate improves the recognition of the whole vehicle.

In terms of interior decoration, the interior design style of the new car is the same as that of overseas models, using a dual screen design with a full LCD dashboard connected to the central multimedia display screen, all 12.3 inches in size, the air-conditioning system has an independent display area and uses touch buttons. The shift system adopts a knob design, and its rear includes driving mode setting, ramp assistance, parking assistance, automatic parking and parking images.

In terms of power, the new car will have three power options: 1.5T+8AT, 2.0T+8AT and 2.0L HEV+6AT. Among them, 1.5T turbocharged four-cylinder engine has a maximum power of 200 horsepower and a maximum torque of 253 Nm, while a 2.0T turbocharged four-cylinder engine has a maximum power of 234 horsepower and a maximum torque of 353 Nm. In terms of transmission system, they all match 8-speed manual self-integrated gearbox.

In 2007, Dongfeng Yueda Kia officially introduced the second generation Sportage into China, becoming its first SUV model, and named "Lion run", with a price of 15.98-238800 yuan. In October 2010, Dongfeng Yueda Kia introduced the third-generation Sportage and named it Zhirun in Chinese. Zhirun was sold in the same room with Lion after listing, with a price range of 16.48-249800 yuan. In February 2016, Dongfeng Yueda Kia introduced the fourth generation Sportage to China and named it "KX5". The price range is 15.68-231800 yuan, with 1.6T and 2.0L engines. This generation is sold in the same room as Zhirun.

Lion Platinum expansion can be regarded as a replacement model of the cash Kia KX5, which will continue to compete with Toyota RAV4, Honda CR-V and other models after listing, and it is still unknown whether to take the same sales. At present, the sales performance of the Kia brand in China is not satisfactory. From January to August in 2022, Kia sold a total of 88270 vehicles, of which four models sold more than 10,000 vehicles, of which Huanchi was 27191, Zhirun was 11887, Freddy was 14316, and Yirun was 10337. Other models are not over 10,000.

Kia said that in 2022, it will increase investment in the Chinese market, strengthen brand building, improve organizational efficiency, improve product quality, and improve the level of dealer operation and management. According to the plan, this year is the first year for Kia to start electrification. In addition to introducing HEV hybrid models, the pure electric model EV6 will soon be introduced into China. By 2027, starting with the new pure electric vehicle EV6, Kia will launch new electric models in the Chinese market every year and gradually build a new EV matrix for six electric vehicles. In the next decade, Kia has set the goal of producing and selling more than 4 million vehicles in China. In addition, in order to further create high-quality products and accelerate the introduction of more competitive global models, Kia will gradually stop producing models below 100000 yuan.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat