AutoBeta(AutoBeta.net)09/29 Report--

Li Ruifeng, CGO of Great Wall Motor, posted four posters on Weibo on Sept. 29, with a conversation between Wei Xiaoli and BYD. The content of the poster shows, "one long and one superior, there is a new Great Wall in the north and BYD in the south. To build a Chinese brand new energy ecological alliance "is undoubtedly a challenge to BYD." In addition, "he also thanked three friends" and "sincerely thanked Wei Xiaoli, who, as a taster of fresh food, was so lucky to be in the same spring with you!"

It is worth mentioning that Li Ruifeng's attitude towards the new power brand is not friendly, and he has complained about both Ulai and his ideals. At the launch of the Wei brand Mocha DHT-PHEV on March 1, Li Ruifeng said: "the founders of some forces said that they really don't understand why they want to buy petrol cars. Do they like the smell of gasoline? I must praise the founder's superb marketing techniques. With the construction of a sense of superiority in social psychology, they have successfully covered up the congenital shortcomings of trams, and with the construction of Internet users in mass sociology, they have covered up the lack of technology. to play with your life to cover up my embarrassment. "

That night, Li Ruifeng also made a mockery of the ideal car. The add-on PHEV, which claims to be anxiety-free, consumes even more fuel than fuel cars, he says. We should be soberly aware that car-building is not a noun. Simply change the backward technology for packaging, and the era of cutting leeks is gone forever. Please return to reason.

In July this year, Li Ruifeng discussed "add-program mixing is backward technology" on Weibo, and repeatedly shouted Yu Chengdong (Huawei Managing Director, Terminal BG CEO, Smart car solution BU CEO) and questioned the add-on hybrid technology: "it is the consensus of the industry that add-program mixing technology is backward. No matter how big the mouth is, you can't talk nonsense."

It is understood that Great Wall Lemon DHT, released in December 2020, is a set of efficient hybrid system developed by Great Wall for three years, using a set of DHT highly integrated oil-electric hybrid system, integrated 1.5L/1.5T hybrid engine, power generation / drive dual motor, fixed shaft gearbox, dual motor controller, integrated DCDC. It can realize various working modes such as EV driving, hybrid drive, series drive, energy recovery, idle stop and so on.

Li Xiaorui, general manager of Harvard brand, said: "lemon hybrid DHT is the best hybrid technology in the world and the best hybrid technology for consumers at present; Great Wall DHT surpasses Japanese hybrid in an all-round way." On the arrival of the new car, Li Xiaorui said: "the Harvard H6 super hybrid DHT Gemini model is built by the best hybrid technology and the most professional SUV car building experts, only to allay the anxiety of users in the new energy era."

However, practice is the only truth to test the product, and even the best technology needs the support of users. It is understood that the DHT models currently launched by Great Wall include Harvard Red Rabbit DHT, Harvard Divine Beast DHT, Wei Brand Latte DHT/DHT-PHEV, Macchiato DHT/ Macchidot DHT-PHEV, Mocha DHT and other models. From the number of risks, it can be seen that the sales of models that have been equipped with DHT hybrid technology are relatively general, with monthly sales of less than 500 units, less than a fraction of BYD's hybrid models. Therefore, as the former king of the SUV market, the market performance after equipped with DHT hybrid technology still needs to be further tested.

Data show that Great Wall sold 88226 vehicles in August 2022, an increase of 18.81 percent over the same period last year, including 11964 new energy vehicles and 9161 under the Euler brand alone. In other words, the remaining 2803 new energy vehicles are provided by Harvard and Wei Brand, which is mainly mixed with lemon DHT. According to the official website, Wei Brand currently sells three models: Mocha / Mocha DHT, Macchiato DHT/ Macchiato DHT-PHEV and latte DHT/ latte DHT-PHEV. The highest-selling model in August was the Macchiato DHT-PHEV, with wholesale sales of 1885, while other models were less than 1,000, with 813 Mocha DHT-PHEV, 120 latte DHT, 105 Macchiato DHT-PHEV and 52 Macchiato DHT, according to the Federation of passengers.

Let's take a look at the Harvard brand. Harvard Red Rabbit and Harvard Divine Beast both carry lemon DHT, with wholesale sales of 1464 and 3263 respectively in August. It is worth mentioning that these two models have both fuel car version and plug-in version. Take Harvard Shenbeast as an example, it offers nine models for consumers to choose from, including six fuel cars and three plug-ins, which are not significant in terms of official sales of Great Wall.

On August 22, Harvard released a new energy strategy and announced that it would stop selling fuel vehicles in 2025, which is enough to show the confidence of Great Wall to transform into new energy. Just yesterday, the third-generation Harvard H6 DHT-PHEV officially went on sale with a price range of 15.98-173800 yuan. In terms of power, it is equipped with a plug-in hybrid system composed of a 1.5T engine and a motor, with a comprehensive maximum power 240kw, a peak torque of 530N ·m, and a pure electric mileage of 55km and 110km.

At the moment, the performance of Great Wall New Energy vehicles obviously lags behind its competitors, let alone compete with BYD. As Li Ruifeng said, "the struggle for technology is the struggle for progress. Only by constantly learning from each other can we promote the spiral rise of the level of new energy car-building in China." Great Wall Lemon DHT may be advanced technology, but even if the best technology in the world, if consumers do not pay, it will not be a real success.

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