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On Sept. 29, Audi posted on Weibo that "B is a choice, An is a faith," accompanied by a meaningful poster picture. The poster shows that part of the keyboard focuses on the letter A, accompanied by the words "An in the end, can bear it" and "Don't BB, is A".

The poster soon aroused heated discussion among netizens, who analyzed that "Don't BB is A" has two meanings: 1. In the game of "League of Legends", An is the attack key, saying too much is worthless, so it is better to attack directly; 2. Mercedes-Benz and BMW are just choices, Audi is faith.

As the top three BBA in Germany, Mercedes-Benz interacts frequently with BMW, while Audi appears much more "lonely".

Dr. Ditte Dieter Zetsche, who has been in charge of Daimler Group for 13 years, officially retired on May 22nd, leaving his position as Chairman of Daimler Board and Global President of Mercedes-Benz. Subsequently, BMW officially released a short film to pay tribute to Zetsche, with the caption: "Mercedes-Benz life, BMW company." Mercedes-Benz's official Weibo is also unstingy to retweet, saying, "BMW accompanied, Mercedes-Benz life."

On the surface, this short film is a tribute to Dr. Zetsche, but in fact, it is not simple, because in the end, BMW mischievously inserted a very interesting scene, and the protagonist in the video is not the real Dr. Zetsche. BMW found a very similar actor. On his last day at Mercedes-Benz headquarters, Zetsche received applause from all the staff, took off his badge and waved goodbye to Mercedes-Benz employees, and then left the headquarters on the Mercedes-Benz S-Class. The most creative part of the BMW video is that when Zetsche gets home, he drives a BMW i8 from the garage. Netizens joked: "without Mercedes-Benz, you can finally drive a BMW."

Mercedes-Benz and BMW sympathize with each other, but Audi is a little lonely. In the end, Audi couldn't help saying on Weibo as a "victim": "it's better for me to be alone."

Mercedes-Benz and BMW respect each other and Audi is unbearably lonely. Audi has experienced this feeling more than once.

Mercedes-Benz celebrates its 135th birthday on January 29, 2021. On the same day, Mercedes-Benz posted a video on its official Weibo telling the history of the Mercedes-Benz brand with the caption: "135years old, for us, everything is just the beginning."

Later, BMW China posted on its official Weibo, "Hey old man, I know you are not used to other tastes." Make a wish for your 135th birthday. " This Weibo post from BMW China is very meaningful, with a picture of a driver holding a blender, which is the rhythm of making a cake for Mercedes-Benz. Later, Mercedes-Benz retweeted Weibo in response, "Thank you, old man, birthday wishes don't work out." We lived together when you were 135 years old. " I have to say that the deep friendship between Mercedes-Benz and BMW can be felt between the lines.

Audi naturally couldn't sit still, and then Audi posted Weibo, "have you finished your wish? you can turn on the light." The next hundred years, Audi pure electric family, continue to illuminate your wishes. " Its Weibo content probably means that after BMW has made the cake and Mercedes-Benz has blown out the candles, it is time for Audi to turn on the lights. Mercedes-Benz also retweeted Weibo saying, "here you are. Make an appointment to have cake for the next hundred years." Some netizens said that Audi is really a lamp factory. There are also netizens who are aggrieved for Audi, is it possible that they don't even have food this time? Have to wait for the next hundred years?

Mercedes-Benz BMW Audi is a century-old car brand, but Audi continues to lose Mercedes-Benz and BMW. Data show that Mercedes-Benz delivered a total of 985200 new cars in the first half of 2022, down 7.46% from a year earlier, of which 355800 were sold in China, down 19.4% from a year earlier. BMW Group (including BMW / MINI/ Rolls-Royce) delivered a total of 1.16 million vehicles worldwide, down 13.3% from the same period last year, of which BMW brand (excluding M-Series) sold 1.0165 million vehicles, down 13.7% from the same period last year, down 140700 vehicles from Mini brand, down 10.9% from the same period last year. Rolls-Royce brand sold 3191 vehicles worldwide, up 6.8% from the same period last year. In the Chinese market, BMW delivered a total of 378700 new cars, down 18.9 per cent from a year earlier. As for Audi, a total of 785000 new cars were delivered worldwide in the first half of 2022, down 20.0% from the same period last year, leading the three major German luxury brands, of which 323000 were delivered in the Chinese market, down 23.3% from the same period last year.

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