AutoBeta(AutoBeta.net)09/30 Report--

On the afternoon of September 30th, the new generation ideal ONE replacement model ideal L8 was officially put on the market, and the new car launched a total of two models with a price range of 35.98 yuan to 399800 yuan. Compared with the ideal ONE of 349800 yuan, the starting price of the new car is 10, 000 yuan higher, and the top model is 50, 000 yuan more expensive. At present, the new car has been launched, and according to the plan, the delivery of the new car will be officially started in early November, including the L8 Max11 in early November and the L8 Proin in late November.

Although the ideal L8 is a replacement of the ideal ONE, it is completely refreshed in appearance, abandoning the ideal ONE large-size grille design completely, but using the latest family design style, and the overall shape is highly similar to the ideal L9. The ideal L8 front face adopts a pure tram style enclosed medium net design, with LED split headlights on both sides. As an augmented power car, a larger air intake is used under the front face of the new car and an active air intake grille is introduced. On the side of the body, the overall profile of the new car is relatively square, with hidden door handles and 20-or 21-inch five-spoke wheels. In the rear part, the new car uses a penetrating taillight that echoes the front face, the rear license plate frame is moved from the rear door to the bumper, the position of the brake lights is changed to the lower part of the rear enclosure, and two sensing devices are added to the original position, and the exhaust provides a hidden exhaust layout.

In terms of body size, the length, width and height of the new car are 5080/1995/1800mm, and the wheelbase is 3005mm. Although the new car is still positioned as medium and large SUV, compared with the ideal ONE, the new car is improved in all dimensions, the length, width and height of the new car is increased by 50/35/40mm, and the wheelbase is increased by 70mm. As a comparison, the ideal ONE length, width and height is 5030/1960/1760mm, and the wheelbase is 2935mm. Compared with the ideal L9, the length of the new car is shorter 138mm, the wheelbase is shorter 100mm, the length, width and height of the ideal L9 is 5218/1998/1800mm, and the wheelbase is 3105mm. At the press conference, ideal car CEO Li Xiang said: "the ideal L8 'redefines six luxury medium and large SUV, which is the first choice for six luxury medium and large SUV within 400000. The Pro model is the top match, and the Max model is in Yunxiao. There is no such car in the world before."

In the interior part, the ideal L8 also abandons the through screen of the ideal ONE and cancels the traditional dashboard. The new car comes standard with a dual 15.7in LCD central control screen, a steering wheel safe driving interaction screen and a HUD look-up display. In terms of seat layout, the ideal L8 offers two layout options: six seats and five seats.

In terms of power, the new car is equipped with a new four-wheel drive extended range electric system, which is the same as the ideal L9, which is composed of 1.5T four-cylinder expander and front and rear dual-motor intelligent four-wheel drive system, with a maximum power of 330kW and a maximum torque of 620N ·m. In terms of battery life, the new car CLTC has a pure electric range of 210km, the comprehensive range of CLTC is 1315km, the comprehensive fuel consumption of CLTC is 5.9L, and the acceleration of 100km takes only 5.5s, which is faster than the ideal ONE.

Considering the performance of the new car in all aspects, although the new car is an ideal replacement for the ONE, it has been comprehensively improved in terms of appearance, size and power. For the future sales performance of the ideal L8, Li would like to say bluntly at the press conference: "the ideal ONE is the first in the sales of Chinese brands with sales of more than 300000 yuan, and it is the top seller of the medium and large SUV in China in 2021. As the ideal L8 for replacement models, it will take over the position of the ideal ONE."

At the press conference, ideal car CEO Li wanted to explain once again why the ideal ONE changed its name to the ideal L8. Li Xiang said that the main purpose of renaming the ideal ONE to the ideal L8 is to establish a more complete and clear product sequence. L represents the SUV series of the extended range electric platform, and the digital size represents the size level of the vehicle. Among them, the ideal L9 is the family intelligence flagship six SUV (full size, less than RMB 500000), the ideal L8 is the family intelligence luxury six seats SUV (medium and large, within RMB 400000), the ideal L7 is the family intelligence flagship five SUV (medium and large, within RMB 400000), and the ideal L6 is the family intelligence luxury five seats SUV (medium size, within RMB 300000). Before that, Li Xiang also explained the relationship between the product series with his personal Weibo house and iPhone mobile phone analogy: ideal L9 (full size six seats) = iPhone15 Ultra=180 square meter big three houses; ideal L8 (medium and large size six seats) = iPhone15 Pro=120 square meters three houses; ideal L7 (medium and large five seats) = iPhone15 Plus=120 square meters big two houses; ideal L6 (medium size five seats) = iPhone15=90 square meters two houses.

As the product sequence of the ideal car becomes more and more clear, Li wants to simultaneously announce the price of the ideal L7 at the press conference. The ideal L7 has launched a total of two models with a price range of 33.98 yuan to 379800 yuan. the new car also opened today, unveiled at the Guangzhou Motor Show in November, held a national tour exhibition in December, and delivered at the end of February 2023. After listing, it will compete with Xiaopeng G9.

Ideal L7 positioning of five large SUV, length, width and height are 5050/1995/1750mm, wheelbase is 3005mm. Officials said that the L7 is not six of the L8 to five, but has done in-depth development and design. In terms of power, the ideal L7 is equipped with a four-wheel drive extended range electric system, with an integrated range of 1315 km for CLTC and 1100 km for WLTC. "if you are going to spend more than 300,000 on a luxury five-seater SUV, then the L7 is definitely worth the wait," Li said at the press conference.

In addition, the ideal L6 is located in the family intelligent luxury five-seat medium-sized SUV, the price is less than 300000 yuan, is the first ideal car model within 300000 yuan. Li Xiang said that in addition to the above models, the ideal car will launch more products in the future. At the press conference, Li Xiang also announced that in the face of the global shortage of silicon carbide specification-grade chips, ideal Automobile has independently developed silicon carbide power chips and will establish a manufacturing base in Suzhou with an annual production capacity of 2.4 million. It is expected that it will be officially put into production in 2024. In addition, the factory of Beijing intelligent manufacturing base of ideal car will be completed next year, and the extended range and pure electric models will also be put into production in Beijing factory. "

At the end of the press conference, Li wanted to announce that the ideal L9 delivery volume had reached 10,000. Data show that from January to August this year, ideal cars delivered a total of 75396 new cars, lagging behind Xiaopeng Motor. Of these, 4571 new cars were delivered in August, down 51.5% from the same period last year and 56.1% from the previous month. There is no official explanation for the sharp decline in sales, but it is not difficult to guess that it has something to do with the ideal ONE replacement. On September 26th, ideal Motor announced on the Hong Kong Stock Exchange that due to supply chain restrictions, it lowered its delivery forecast for the third quarter to about 25500 vehicles. The previous delivery volume was expected to be 27000 to 29000 vehicles, which is 5.6% lower than the minimum guiding delivery number after adjustment. As for whether the ideal L8 can achieve better performance in sales after taking over the ideal ONE. It's worth looking forward to.

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