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On Sept. 30, Dongfeng Nissan's new Teana officially launched five new models with a price range of 17.98 yuan to 239800 yuan. As a medium-term modified model, the new Teana has made certain adjustments to the appearance and shape, using a new design style, and the power is still equipped with 2.0T/2.0L engines.

In terms of appearance, the new Teana front face partially weakens the V-shaped front grille style, although it is still an inverted trapezoidal large-size front grille, but the new car will replace the chrome strip on the edge of the cash grille with horizontal strip elements, corresponding to the internal spokes of the grill. improves the visual width of the front face. At the same time, the new Teana cancels the two lights of the front bumper and adds a through chrome strip around the lower part of the front.

From a side point of view, the new Teana still maintains a slip-back style and does not have much adjustment compared to the current model. The most obvious change in the rear part is that the taillight group is fumigated, and the ALTIMA logo is moved from the lower right corner of the cash to the center of the taillight group on both sides. At the same time, the new car adopts a brand new bilateral double exhaust layout and is embellished with chrome plating. In terms of size, as a medium-term modified model, the new Teana is 4906/1850/1450mm in length, width and height, and 2825mm in wheelbase.

In terms of interior decoration, the overall interior of the new car has not changed much, mainly in the details, embroidery and patterns have been added to the door panels and seats, while the 12.3-inch central touch screen has been replaced, and the central control area has also been greatly adjusted. The cup holder has been changed from a round to a square, and the size of the air conditioning outlet has also been reduced. Functions such as wireless charging of the mobile phone, 12-way electric adjustment of the main driving seat, 4-way electric waist support, seat heating / ventilation / massage / memory will appear in the new car.

The power side remains the same, still equipped with 2.0T and 2.0L engines, matched by CVT gearboxes. Among them, 2.0L maximum power 156 horsepower, peak torque 197N m, 2.0T maximum power 243 horsepower, peak torque 371N m

The predecessor of Teana originated from NISSAN Global Classic car demeanor (CEFIRO). The first generation demeanor was launched in 1988, the second generation demeanor was launched in 1994, and the third generation demeanor was launched in 1998 and introduced into the Chinese market by way of import. At the end of 2002, Nissan launched TEANA in Japan. In April 2003, Nissan and Dongfeng Motor established a joint venture Dongfeng Nissan passenger car Company, while with the gradual introduction of CEFIRO (demeanor) and CEDRIC (Duke) to the Chinese market, Dongfeng Nissan introduced TEANA into the Chinese market and officially took off the production line in Dongfeng Nissan Huadu factory in September 2004, named "Teana". In June 2008, the second generation Dongfeng Nissan Teana officially went on sale, offering 2.0L, 2.5L and 3.5L displacement, divided into two series: Teana and Duke of Teana. It should be noted that the Duke of Teana has nothing to do with the Duke of Nissan. Dongfeng Nissan only relies on the influence of the Duke of Nissan to enhance Teana's product positioning. In March 2013, Dongfeng Nissan's third-generation Teana officially launched, and the third-generation Teana carried out a comprehensive innovation in the appearance and interior, but cancelled the large-displacement 3.5L V6 engine and provided only 2.0L and 2.5L displacement. In December 2018, Dongfeng Nissan's fourth generation of Teana arrived late, and Accord and Camry, both the three heroes of Japan, have long occupied the market, resulting in a new Teana missing a good opportunity. After listing, the market has mixed views on appearance and interior decoration, while abolishing 2.5L emissions and canceling Teana Duke models, resulting in mediocre market sales.

As a medium-sized car, Teana's market performance is obviously lower than that of Camry, Accord and other Japanese models. In addition to the difference in brand value, what is more important is that the product iterative update is slow. In February 2021, the mid-term modified Camry was officially launched, and the new car launched a total of 10 models with an official guidance price of 17.98-269800 yuan. In October 2021, the mid-term revamped Accord officially appeared on the market, and the new car launched a total of 9 equipped models with a price range of 16.98-259800 yuan. Data show that from January to August 2022, Camry sold 153497 vehicles, Accord sold 139904 vehicles, and Teana sold 104626 vehicles. As for the medium-term change Teana on the market, whether it has a certain boost to the end market, it still needs to be tested.

According to Dongfeng Nissan's official website, the models currently on sale include SUV Qijun, Xiaoke, hot passenger, Loulan, Tuda, sedan Quanta, Teana, Xuanyi, Bluebird and other models, but there are only three models that have performed well in the market, namely Xiaoke, Teana and Xuanyi. Nissan's cumulative sales in China fell 18.5 per cent to 745793 vehicles from January to August in 2022, while Dongfeng Nissan (including Nissan / Qichen / Infiniti) fell 17.2 per cent to 623413 vehicles, according to the data.

In terms of specific models, Teana sold 104626 vehicles from January to August 2022, accounting for 16.78 percent of Dongfeng Nissan's total sales; Xuanyi sold 290097 vehicles, accounting for 46.53 percent of Dongfeng Nissan's total sales; and Xiaoke sold 104686 vehicles, accounting for 16.79 percent of Dongfeng Nissan's total sales. as one of the once best-selling models, Qijun sold only 14726 vehicles, accounting for 2.36% of Dongfeng Nissan's total sales.

Previously, Dongfeng Nissan, relying on the car / SUV camp composed of Xuanyi, Teana, Xiaoke and Qijun, could still compete with Toyota and Honda joint ventures, but since the failure of the replacement of Xinqi Jun, it has directly led to a decline in the sales of Dongfeng Nissan. For a long time in the future, it is expected that the market performance of Dongfeng Nissan will be difficult to improve, and Qijun's failure will be difficult to recover. And Xuanyi, Teana, Xiaoke these three models will not be lost.

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