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On October 1st, Weima Motor, a new power car company, announced a price increase. Officials said that due to the rising prices of upstream raw materials and other comprehensive factors, the price of Weima W6 will be raised. The price adjustment, which covers three models: NEX Exploration Edition 520KM, PRO all-around Edition 520KM, and ACE Super Smart Edition 520KM, will be adjusted in the fourth quarter of this year (October-December), with an increase of 2000 yuan per month.

According to the official website, the Weima W6 sells for 18.98-259800 yuan, and the announced price increases are all 520KM models with an official price of 18.98-229800 yuan. The price adjustment plan will take effect from 00:00 on October 1, 2022. Users who have completed the deposit payment before this price adjustment will increase by 2000 yuan per month, equivalent to a price increase of 6000 yuan in the fourth quarter.

Weima W6 is the third production car, officially launched on April 16, 2021, positioning pure electric medium-sized SUV, the guiding price range is 16.98-259800 yuan. In terms of size, the length, width and height of Weima W6 are 4620/1847/1730mm, wheelbase 2715mm, which is between Weima EX5 and Weima EX6. In terms of power, the Weima W6 is equipped with a permanent magnet synchronous motor (PMSM) with a maximum power of 160kW and a peak torque of 225N ·m, providing 520km/620km with two mileage options. Data show that from January to August 2022, Weima delivered a total of 29140 new cars, of which Weima W6 delivered a total of 5594.

Weimar, which once wanted to be a first-tier car brand, is now particularly "low-key". In December 2015, Shen Hui, former vice president of Geely Holdings Group, founded Weima, headquartered in Shanghai, China. In January 2018, Weima acquired Zhongshun Automobile holding Co., Ltd., and successfully obtained the production qualification. In September 2018, Weima's first production car, EX5, was officially put on the market with a price of 14.68-198800 yuan, positioning as a compact pure electric SUV.

In 2019, Meituan founder Wang Xing predicted on social media: "the pattern of Chinese car enterprises is basically the next two rounds of competition. In addition to three central enterprises, three local state-owned enterprises and three private enterprises, the three new forces are ideal, Lulai and Xiaopeng." In response to the relevant comments, Shen Hui immediately launched a bet on Weibo: "if Weima is in the top three in 2020, Wang Xing will send me a takeout. If Weima is not in the top three, I will give him a car. He can also want Weima. Of course, it's okay to give him an ideal, or any other car." Data show that in 2019, Weimar delivered 16900 vehicles, NIO delivered 20600 vehicles, and Xiaopeng delivered 16700 vehicles, ranking second in the new power car company.

When the time comes to 2020, Weimar delivers 22500 vehicles for the whole year, while Weimar delivers 43700 vehicles, Xiaopeng delivers 27000 vehicles, ideal delivers 32600 vehicles, by this time Weimar has fallen out of the top three. In 2021, Weimar fell behind again. Xiaopeng delivered 98200 vehicles for the whole year, Ulai delivered 91400 vehicles, ideal delivered 90500 vehicles, Nahu delivered 69700 vehicles, and Weimar delivered 44200 vehicles for the whole year. The latest data show that Weimar delivered 29100 vehicles in the first August of 2022, while Xiaopeng, NIO, Nezha and ideal are 90100, 71600, 93200 and 75400 respectively. The gap between Weimar and other new power brands is growing.

Not only that, as a latecomer, brands such as extreme krypton and question also realize the anti-surpassing of Weimar. Data show that the first three quarters of 2022 polar krypton delivered a total of 39474 new cars, its only polar krypton 001 model on sale, the price range of 29.9-386000 yuan. AITO has delivered a total of 45759 new cars, including M5/M5 EV and M7.

The delivery volume is not as good as that of other brands, and the loss is also very large. According to the prospectus, Weima's revenue from 2019 to 2021 was 1.7621 billion yuan, 2.6717 billion yuan and 4.7425 billion yuan respectively, with net losses of 4.145 billion yuan, 5.084 billion yuan and 8.206 billion yuan respectively, with a cumulative loss of 17.435 billion yuan over the past three years.

In early 2020, Wei Ma founder Shen Hui said confidently: "We will not disclose how much money we have burned, because we are definitely not in the top two, we are relatively low." At present, we are very confident that we will become the first new car manufacturer in the world to make a real profit for the whole year. We hope to be ahead of Tesla and firmly believe that we can do so. " However, from the current point of view, Weima not only did not run in front of Tesla, but has already lost to the second-tier new power brands such as Nashi, Zero and so on.

Why is Weima's performance not as good as "Wei Xiaoli"? First of all, Weimar's products, whether in appearance design, power system, mileage, lack of advantages compared with the same class of models, which is the main reason for consumers to buy other brands. Secondly, Weimar's products are very embarrassing. They are not as high-end as NIO, nor do they want to focus on performance-to-price ratio, but happen to be stuck in the price range of 10-200000 yuan. at present, this price range is still dominated by fuel vehicle consumption. even the sales of G3 models under Xiaopeng are general, and it is difficult for most pure electric models to achieve excellent results in this price range. Finally, Weimar's products caused a huge product crisis because of the battery recall, and a large number of "power locks" were exposed in the market, but the authorities never responded directly to the relevant problems and refused to give solutions.

More and more car companies are listed in Hong Kong, and Weimar Motors is no exception. Hong Kong shares have been formally submitted for listing, but they have not yet been approved. As a member of the new power of car-building, Zero Auto was officially listed on September 29th, and its share price plunged 48.33% in two days, halving its market value. Compared with Wei Xiaoli, capital is still more cautious about second-tier car brands and does not give too high a valuation, and if Weima is expected to be listed in Hong Kong, it is not easy to get financial support from the market.

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