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Starway officially released the official production version of its Xingtuo Yaoguang model. The new car is based on the concept car AtlantiX and is built by the brand-new Starway M3X Mars architecture 2.0. it is equipped with a 2.0TGDI engine, starting at around 200000 yuan, and is expected to be on the market within this year.

From the latest official map point of view, the appearance of the new car basically continues the star way AtlantiX concept car design style, the overall shape is very avant-garde, the front face uses a new design style, large-size intake grille for the borderless style design, headlights and day lights on both sides of the day lights outline a similar Greek symbol "∑" style, on both sides of the fog lamp area of the dot matrix light group design also enhanced the recognition of the whole vehicle.

On the side of the body, the new car has smooth and round lines and is equipped with many popular design elements, including hidden door handles, blackened rims and red brake calipers. In addition, the roof of the new car is designed in black, with a silver trim below extending from the A column to the D column, enriching the visual hierarchy. In terms of body size, the length, width and height of the new car are 4781/1920/1671mm, wheelbase is 2815mm, positioning or family flagship SUV. In the rear part, the new car is equipped with through-type taillight group, the interior is dot matrix shape, which echoes with the headlights, the bottom of the car is decorated with through-type chrome strips, and the exhaust is arranged on both sides to enhance the sense of movement of the vehicle.

In the interior part, the new car adopts the latest design layout of the Chery family, with a 24.6-inch curved double screen and a double-spoke flat-bottomed steering wheel, and some physical buttons are retained in the center console area. In terms of power, the new car is equipped with a 2.0-liter turbocharged engine with a maximum power of 261 horsepower and a maximum torque of 400 Nm. In terms of transmission, the new car is expected to match an eight-speed automatic transmission, and a PHEV version will be launched for consumers to choose from in the future.

According to the known news of the new car, the positioning of the new car is higher than that of the star. As a reference, the selling price of the new car is 17.99-233900 yuan, and the starting price of the new car may be about 200000 yuan. As a blockbuster model of the Xingtu brand this year, it is expected to compete with GAC MOTOR GS8, Pentium T99 and Changan CS95 after its launch.

According to the attention of the automobile industry, on November 9, 2018, Chery officially named the new high-end brand EXEED "Star Road". The first new car, TX/TXL, will be launched in 2019, with a price range of 12.59-175900 yuan. When the first new car was launched, Chery Yin Tongyue proposed that the annual sales target of the Xingtu brand should reach 100000. However, the data show that Xingtu sold 14000 vehicles in 2019, 18000 in 2020 and 37154 in 2021. Although the data show a gradual upward trend, there is still a big gap with Yin Tongyue's earlier estimated annual sales of 100000 vehicles.

At present, Xingtu Motor's products include the chasing Wind Series, the TX Series, the TXL Series and the Moon Series. On September 6, 2022, Xingtu's new Lingyun model officially launched five models with a price range of 14.79-182900 yuan. At the same time, the official also announced the price of Xingtu Lingyun S CCPC champion version, a total of two models, the price range is 15.29-172900 yuan.

As a key strategy for Chery to attack the high-end brand, Chery applies almost all the advanced technology to Xingtu. Xingtu Lingyun 400T won the "five firsts" of linear acceleration, circle winding, Rain Water road braking, Milu deer test and performance comprehensive race in the 2021 China Mass production performance Competition CCPC professional station, and became the overall champion with a 100-kilometer acceleration time of 6.58 seconds. From a technical point of view, Xingtu's products seem to be very bright, but the sales are not satisfactory. The latest data show that the cumulative sales of 19300 vehicles in the first half of this year, the new model Xingtuo Yaoguang, as a major model of this year's Xingtu brand, shoulders the important task of brand strategic transformation, after the launch of the new car may become the brand's flagship SUV, whether the new car can boost brand sales remains to be seen.

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